凌雁管理咨询首席分析师林岳表示，餐饮企业通过拓展更丰富的消费场景，最大程度满足客户多元化、 个性化消费需求。他指出，在租金等固定成本不变的前提下，延长营业时间可更充分覆盖各用餐时段， 提升单店经营效益。 从行业层面看，布局全天候消费场景不仅是头部品牌的试水方向，也逐渐成为中小餐饮企业突破同质化 竞争、寻求新增长点的重要策略。提供早餐、下午茶、夜宵等多时段产品与服务，正在成为更多餐饮企 业的标准配置。 专家认为，未来餐饮业竞争将不再局限于单一品类或时段，而是转向全时段、多场景、高契合度的综合 运营能力。能够精准把握消费节奏、快速响应需求变化、持续优化产品结构与服务体验的企业，将在新 一轮行业整合中占据先机。 （文章来源：新华财经） 新华财经北京9月1日电 近年来，随着消费需求日益碎片化、多元化，不少餐饮企业积极拓展经营边 界，通过多时段、多品类布局，打造全天候消费场景，进一步提升经营韧性和市场竞争力。业内专家指 出，延长营业时间、丰富消费供给已成为餐饮行业差异化竞争的重要路径。 日前，海底捞旗下首家"超级甜品站"在上海正式亮相，推出咖啡、奶茶、柠檬茶、雪花冰、Gelato等30 余款休闲饮品和冰品，以及贝果、三 ...

此次甜品站的推出，是海底捞 "火锅 + 个性模块" 模块化布局的又一实践。近年来，海底捞通过 "火锅 + 甜品站"、"火锅 + 牛肉工坊"、"火锅 + 羊肉工坊" 的灵活组合模式，逐步从 "单一品类" 向 "生态矩阵" 转型，并通过 "需求细分 + 多场景覆盖" 实现 "千店千面"。 海底捞相关负责人表示，甜品站的推出不仅是产品品类的补充，更是品牌对消费趋势的深度洞察与场景 创新的尝试。未来，海底捞将持续围绕消费者需求，优化 "火锅 +" 模块化组合，通过多元的产品与场 景，为消费者带来更加便捷、丰富的餐饮体验。 9月1日下午消息，近日，海底捞首家"超级甜品站"在海底捞上海中庚漫游城店亮相，推出30余款产品， 覆盖咖啡、奶茶、柠檬茶、雪花冰、Gelato等休闲饮品、冰品系列及贝果、三明治、蛋糕、慕斯等甜点 系列，超九成产品定价15元以内。 责任编辑：刘万里 SF014 ...

Core Insights - Haidilao has launched its first "Super Dessert Station" at the Shanghai Zhonggeng Mall location, offering over 30 products including coffee, milk tea, lemon tea, snow ice, Gelato, bagels, sandwiches, cakes, and mousse, with over 90% of the products priced under 15 yuan [1][3] - The introduction of the dessert station aligns with the emerging consumer trend of fulfilling multiple needs in the same space, catering to customers who wish to purchase desserts and drinks after their meal without additional effort [3][4] - Haidilao is transitioning from a "single category" model to an "ecological matrix" by combining hot pot with dessert stations and other offerings, indicating a deep understanding of consumer trends and an innovative approach to dining experiences [4]

Core Insights - As of August 29, the company has received over 150,000 dining reservations for the Qixi Festival, which is more than five times the normal Friday reservation volume [1] - The first "super dessert station" has opened at the Shanghai Zhonggeng Manyou City store, offering over 30 products, including beverages and desserts, with over 90% priced under 15 yuan [1] - The company is enhancing customer experience through innovative themes and unique products, aiming to create a "thousand stores with a thousand faces" strategy [1]