甜蜜产业
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虹口打造全市首个爱情主题公交车站“甜爱始发站” 甜蜜新地标开启“可抵达的浪漫”
Jie Fang Ri Bao· 2025-11-23 02:32
10时15分,幸福乐章在微风礼堂悠扬再续。在阿根廷探戈名曲《一步之遥》音乐中,一场融合传统 与现代的集体婚礼拉开帷幕。得益于婚姻登记"全国通办"政策的新人跨越地域相聚于此,他们登台展示 才艺、分享爱情记忆。在书法家现场挥毫的墨香中,新人们共同宣读庄重而温馨的爱的誓言,获颁手写 婚书。 现场,"甜蜜婚礼目的地"诞生,点亮城市爱情新坐标。这是一张专属于新人的甜蜜地图:凭虹口区 结婚证,即可解锁沿线的甜蜜产业联合会会员商家为新人精心准备的专属礼遇,涵盖餐饮、住宿、蜜月 旅行与品质生活等多领域,让"虹口领证"的幸福,一路都有甜蜜相伴。 9时,甜爱路迎来首个"高甜时刻",由虹口区民政局牵头,欧阳路街道实施,久事公交共同参与打 造的甜蜜地标"甜爱始发站"C位登场。作为城市微更新的生动实践,甜爱婚姻登记中心门前的939路终 点站经过候车环境提升、街面修复与停车区域优化等举措,激发了"甜蜜街区"的浪漫氛围与活力。 新人们纷纷化身"打卡达人",在特色候车亭与主题美陈前定格甜蜜瞬间。"昨天听朋友介绍,我们 特意来甜爱路参加这个活动。来了很惊喜地发现,这里的环境越来越好,我们以后每年都来打卡!"新 人聂亚琪与崔巧蝶告诉记者。 记者 ...
甜蜜产业何以“天长地久”
Xin Hua Ri Bao· 2025-07-21 10:01
Core Insights - The article highlights the emergence of a "sweet industry" around romantic tourism, particularly at Sayram Lake in Xinjiang, which has become a popular destination for couples to take wedding photos and register their marriages [1][2] - The new national marriage registration policy has facilitated a "certificate + tourism" consumption model, enhancing local economies and promoting year-round tourism [1][2] Group 1: Industry Development - Sayram Lake's unique geographical features and cultural significance have contributed to its success as a romantic destination, with symbolic meanings associated with its distance from Urumqi and its elevation [1] - The integration of marriage registration services at scenic spots has created a comprehensive service model that boosts local tourism and related sectors such as transportation, accommodation, and photography [1] Group 2: Market Trends - Other regions, such as Zhejiang and Hunan, are attempting to replicate the "certificate + tourism" model, but face challenges due to oversaturation and lack of differentiation in their offerings [2] - To establish a successful romantic destination, it is essential to enhance basic services and create unique experiences, such as scenic registration points and themed wedding services [2] Group 3: Economic Implications - The rise of the sweet industry reflects a shift from "ticket economy" to "experience economy," driven by policy innovation and market demand [2] - Continuous improvement in service quality and cultural uniqueness is necessary for the sustainable growth of the romantic economy, moving beyond short-term popularity to long-term viability [2]
上海创新打造婚姻登记消费链 云端登记启动 甜爱专列启程
Jie Fang Ri Bao· 2025-05-20 01:47
Group 1: Cloud Marriage Registration - The first cloud marriage registration point in Shanghai was launched at the 52nd floor of the Global Harbor in Putuo District, allowing couples to experience a unique registration process that combines romance and urban culture [1][2] - The cloud registration point features five functional areas: registration area, certificate issuance area, waiting area, outdoor viewing area, and outdoor photo area, providing a comprehensive service for couples [2] - The new marriage registration regulations, effective from May 10, eliminate regional restrictions and the need for a household registration book, marking a new phase of nationwide marriage registration [1][3] Group 2: Sweet Love Train and Activities - The "Sweet Love Train" (DZ1520) offers a themed journey for couples registering at the Sweet Love Marriage Registration Center, connecting various landmarks in Hongkou District [4][5] - The train service includes promotional activities at stops, such as gift distribution and a special music concert, enhancing the romantic experience for newlyweds [4][5] - The Sweet Love Industry Alliance in Hongkou District has recruited 89 businesses to create a comprehensive sweet love industry chain, aiming to expand to 120 businesses in three years [6] Group 3: Economic Opportunities and Trends - The shift to nationwide marriage registration creates new business opportunities for various districts, encouraging them to develop romantic scenes and events to attract couples [6][7] - The focus on the sweet love industry in Hongkou District aims to integrate wedding culture with the sweet economy, enhancing competitiveness in the Yangtze River Delta region [6] - Recent events, such as the Yangtze River Delta Youth Dating Carnival, have attracted significant participation and provided exclusive consumer vouchers, promoting local businesses [6]