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“甜蜜年货”产销两旺 “兵团味道”走俏市场
Xin Lang Cai Jing· 2026-02-13 19:33
"从产品研发到市场开拓,公司一步步稳扎稳打,目前产品种类已达100余种,日产量突破50吨。"热孜 亚木・加马力表示,公司销售网络已覆盖全疆,疆外订单量持续增长,部分产品还成功进入中亚国家市 场,让"兵团味道"飘香海外。 对于一家食品企业,既要守住产品的品质底线,更要保持创新活力。记者在赛尔瓦孜公司研发室看到, 操作台上整齐陈列着多款已投入市场的产品,研发人员正就其外观、口感、风味等进行记录与微调,确 保每一款产品都能贴近消费者喜好。 "我们通过直营门店、经销商等多个渠道收集市场反馈,针对不同区域、不同人群的需求开展定向研 发。"热孜亚木・加马力说,2025年,公司成功推出15款新品,涵盖酸奶、雪糕、乳饮料等多个品类, 可以覆盖各年龄层的消费群体,全年实现产值3000余万元。 这一蓬勃发展的"甜蜜产业",不仅推动企业稳步成长,也有效带动了周边团场、乡镇的150余名群众稳 定就业增收,让他们在"家门口"实现了稳定就业。 ●兵团日报全媒体记者 陈琼 马雪娇 通讯员 高文涛 木巴热克·木合麦提 "冬天的雪糕,就是快乐源泉!"不少人儿时的快乐,都藏在一支清甜的雪糕里。如今,随着消费理念升 级,雪糕早已打破"夏季专属"的 ...
农食产业消费趋势与市场机遇探讨暨新品展示活动在厦门顺利举办
Shang Wu Bu Wang Zhan· 2025-09-11 14:27
Group 1 - The event focused on international cooperation and market opportunities in the agricultural and food industry, with participation from leading companies such as COFCO, Bunge, Cargill, Kraft Heinz, and Budweiser, as well as representatives from various economic and technological development zones [1] - The Deputy Director of the Investment Promotion Bureau emphasized that China is the world's second-largest consumer market with the largest middle-income group, indicating a growing demand for green, healthy, and convenient food products due to consumption upgrades and health awareness [1] - The discussion highlighted the current status, trends, and investment cooperation prospects in the agricultural and food industry, aiming to strengthen the connection between enterprises and development zones [1] Group 2 - The event included a product showcase where Kraft Heinz introduced its new authentic pasta sauce, and COFCO promoted the unique taste and brand culture of Great Wall wine [2] - Attendees expressed a clearer understanding of the direction for the development of a green, healthy, and delicious agricultural and food industry, establishing a solid foundation for enhancing communication and investment cooperation between enterprises and development zones [2]