国内过剩的建材产能，在澳洲、中东等地，却恰好成了"香饽饽"。 面临需求压力的中国建材，在澳大利亚、中东等地，却成了颇受欢迎的"香饽饽"。 "经过多年转型升级，中国建材已成功实现了品牌形象重塑。"日前在深圳举行的一场建材出海合作论坛 上，一名建材行业资深人士说，正是这一转型，中国建材在国际市场的竞争优势显著提升。 受房地产市场深度调整影响，国内建筑建材需求持续下滑。而在海外部分国家和地区，却存在阶段性需 求。 例如，据澳大利亚住房工业协会（HIA）数据，全澳住房缺口超30万套，政府紧急推动老旧建筑改造与 新建计划。然而本土建材成本同比上涨23%，施工效率低下导致项目延期率高达37%。中国高性价比、 模块化建材及快速交付能力，成为破解该国住房危机的关键选项。 而根据中东经济智库MEED数据，沙特、卡塔尔、阿联酋等中东国家，各自制定的有关发展计划，催生 了对高端建材与绿色技术的旺盛需求，预计十年基建投入将突破1.5万亿美元，中国光伏建材、绿色混 凝土、智能幕墙等产品因技术成熟、产能稳定，成为EPC项目首选。 本地化挑战则更为复杂。澳大利亚新州建筑协会创始人Carson GAO表示，中国产品要进入该国市场， 必须通过 ...

5月25日，为期5天的第九届丝绸之路国际博览会暨中国东西部合作与投资贸易洽谈会（以下简称丝博 会）在西安闭幕。洽谈会期间，榆林市召开招商引资推介会，作为陕西省两大国家级化工园区以及国家 能源化工基地的核心区，榆林经开区和榆林高新区签约项目引资额占榆林市总量的近7成，同时抢抓商 机加强合作，创新招商引资方式，取得丰硕成果。 丝博会期间，榆林高新区还举办招商引资恳谈会暨重点项目签约仪式，签约41个项目，引资额217.78亿 元。这些项目涵盖精细化工、新材料、新能源等领域。 榆林高新区党工委书记、管委会主任张军表示，作为国家级绿色园区和煤化工特色产业基地，榆林高新 区始终以"高端化、多元化、低碳化"为引领，全力构建"要素集聚、创新活跃、生态优良"的产业发展生 态，为投资者打造最优价值承载地。未来，榆林高新区将秉持"共赢理念"，在开放合作中打造3个共同 体。一是战略协同的"发展共同体"，诚邀各地企业攻克精细化工关键技术，携手布局绿色能源、低空经 济等未来赛道，抢占产业变革先机。二是创新共享的"生态共同体"，将开放所有创新平台、中试基地、 数据资源，支持企业开展产学研合作。三是价值共生的"命运共同体"，将企业视为"发展 ...

Core Viewpoint - The company is transitioning from a "full-category home furnishing manufacturer" to a "full-scenario ecological service provider," marking a strategic evolution in the home furnishing industry [1][3][12] Group 1: Strategic Transformation - The launch event emphasized the brand's image upgrade and showcased the company's strategic evolution towards becoming an ecological service provider [1][2] - The company has clearly defined its business boundaries, stating it will not compete with renovation companies, reinforcing trust among partners [3][6] - The strategic shift aims to create a collaborative ecosystem that enhances value for industry partners and drives modernization in the home furnishing sector [2][10] Group 2: Industry Challenges and Consumer Demands - The home furnishing industry is facing challenges such as fragmented markets, high labor costs, and evolving consumer demands for personalized and high-quality experiences [5][6] - There is a significant shift in consumer expectations, moving from basic functional needs to emotional and aesthetic desires in home spaces [5][6] Group 3: Ecological Collaboration - The company is building an open home furnishing ecosystem that emphasizes professional division of labor and collaborative growth, enhancing overall industry efficiency [6][10] - The "big platform" and "big alliance" strategies are designed to create a win-win ecosystem, integrating various stakeholders in the industry [7][10] - The company’s ecosystem strategy is likened to the Android operating system, aiming to create a comprehensive home furnishing ecosystem that supports smaller enterprises [11][12] Group 4: Future Outlook - The company’s strategic foresight is evident as it adapts to market fragmentation and technological advancements, positioning itself as a leader in the evolving home furnishing landscape [16][17] - By focusing on platform empowerment and maintaining clear business boundaries, the company aims to redefine industry standards and enhance partner capabilities [14][16]