生态扎根
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资源整合,海外扎根,生态竞争——2026车企销量目标透视
Zhong Guo Qi Che Bao Wang· 2026-01-13 01:26
在2026年车企公布的销量目标中,市场集中度提升的趋势愈发显著。从头部车企的销量目标来看,头部车企设定的目标总和已超过1000万辆。若加上零 跑、鸿蒙智行、小米汽车等新势力阵营,头部玩家将占据中国车市的半壁江山。这种销量目标的集中设定,反映出头部车企在市场中的主导地位不断强化, 它们凭借成熟的产品矩阵、强大的供应链管理能力以及广泛的渠道布局,精准把握市场动态,持续扩大市场份额。 市场集中度提升的背后,是行业资源的加速整合。头部车企凭借规模经济优势,能够投入更多资金进行技术研发,如比亚迪计划推出的刀片电池5.0版 本车型,长安汽车将密集推出11款全新车型。这些技术创新不仅提升了产品竞争力,还进一步巩固了头部车企的市场地位。同时,它们在供应链掌控、品牌 建设等方面也具有显著优势,能够更好地应对市场波动和竞争挑战。 相比之下,缺乏核心竞争力的中小车企则面临巨大压力。在摩根大通预测2026年中国汽车销量可能下滑3%~5%的背景下,市场资源加速向头部企业集 中,中小车企的生存空间被进一步压缩。它们或将因资金短缺、技术落后、品牌影响力不足等原因,难以在激烈的市场竞争中立足,面临被淘汰的风险。 市场集中度的提升还将对行业利 ...
为全球市场提供“中国方案” 山东临工首批300台设备扬帆非洲
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-08-06 22:55
Group 1 - The core event is the delivery of 300 units of equipment by Shandong Lingong to various African countries, marking a significant step in the company's strategy to penetrate the African market [1][2] - The African construction machinery market is experiencing an annual growth rate of over 10%, driven by substantial infrastructure needs and mineral development across the continent [1] - The establishment of the Lingong East Africa Center in Dar es Salaam, Tanzania, provides a solid foundation for localized service, supporting the large-scale equipment delivery [1][2] Group 2 - Shandong Lingong's Executive Vice President emphasized the importance of Africa in the company's global strategy and highlighted the innovative "manufacturer cooperation going abroad" model as a key step in deepening their presence in Africa [2] - The "manufacturer cooperation going abroad" model focuses on leveraging Shandong Lingong's product strength and technical capabilities alongside local partners' resources and market insights to create an efficient operational system [3] - The successful dispatch of the 300 units serves as a validation of the operational model's feasibility, with plans to expand local service teams and coverage in the African market [3]