Group 1: Core Insights - The 21st China (Shenzhen) International Cultural Industries Fair showcases over 120,000 cultural products and more than 4,000 cultural industry investment and financing projects, highlighting the accelerated upgrade of the cultural industry driven by technology and innovation [2][3] - The fair emphasizes the theme "Innovation Leads Trends, Creativity Lights Up Life," reflecting the deep integration of technology and culture, transforming cultural experiences from static observation to immersive interaction [2][3] - The event has expanded from 5 exhibition halls to 21, indicating a more refined and rich display system that covers various fields such as intangible cultural heritage, cultural tourism, e-sports, and creative design [3] Group 2: Economic Impact - The fair has introduced new cultural consumption scenarios, with over 80 new products launched on the opening day, including both startups and licensed merchandise from major sports events [4] - The cumulative transaction volume of the fair is expected to exceed 3 trillion yuan by 2024, serving over 45,000 cultural industry enterprises and showcasing more than 2 million cultural creative products [4] - The fair has implemented 22 transaction promotion measures to enhance the transaction process, including partnerships with major platforms like Taobao and JD.com for comprehensive traffic support [4] Group 3: Future Prospects - The fair represents a fusion of traditional culture and modern innovation, serving as a platform for the cultural industry to evolve and mature [5][6] - The event has grown from 45,000 square meters to 160,000 square meters, with the number of participating companies increasing from over 700 to 6,280, indicating significant growth in the cultural industry [7] - The fair is positioned as a national-level, international, and comprehensive cultural industry expo, playing a crucial role in promoting high-quality development of the cultural industry and enhancing international cultural exchange [7]

Core Viewpoint - The 21st China (Shenzhen) International Cultural Industries Fair (CIFIT) will be held from May 22 to 26, 2024, focusing on the integration of culture and technology, with a theme of "Innovation Leads Trends, Creativity Lights Up Life" [3][4]. Group 1: Event Overview - The CIFIT will feature 6,280 exhibitors from government groups, cultural institutions, and enterprises, with participation from 65 countries and regions, including 305 overseas exhibitors [3]. - The event will have a total of 52 sub-venues across the city, with the main venue located at the Shenzhen International Convention and Exhibition Center [3]. - The fair aims to enhance its internationalization, marketization, professionalism, and digitization levels, establishing itself as "China's First Cultural Industry Exhibition" [4]. Group 2: Industry Insights - Shenzhen's cultural and related industries comprise 3,754 enterprises, generating a revenue of 12,875.08 billion yuan, accounting for 51.5% of the province's total and 9.1% of the national total [2]. - The city has seen significant revenue contributions from 16 sub-sectors, including multimedia gaming and wearable smart cultural device manufacturing, totaling 5,863.99 billion yuan [2]. Group 3: Highlights of the Fair - The fair will introduce five major highlights, including participation from over 300 leading brands, with more than 60 first-time exhibitors [5]. - An AI technology zone will be established, featuring over 60 AI companies showcasing applications across various scenarios [5]. - The main exhibition area will expand from over 1,300 square meters to 3,000 square meters, attracting over 100 institutions and enterprises with significant cultural products [6]. Group 4: Transaction Promotion Measures - The fair has planned 22 measures to enhance transaction capabilities, focusing on upgrading scenes, channels, and services [7]. - New transaction scenarios will include product launches, project roadshows, and supply-demand matching, with increased collaboration with major e-commerce platforms [7]. - An AI exhibition assistant named "Wen Xiao Bo" will be introduced to optimize the transaction service system, enhancing the overall visitor experience [8].