【导读】丸美生物拟赴港上市，左手分红右手融资引争议 日前，"眼霜第一股"丸美生物向港交所递交上市申请，寻求"A+H"双平台上市。 就在2025年10月底，丸美生物因财务核算不规范等问题被监管部门责令改正。同年11月，公司便宣布赴港上市。如此"着急"的融资动作，不免让市场关注 其资金状况。 在业内人士看来，国货美妆行业竞争激烈也是丸美生物赴港上市的原因之一。如今，线上流量成本持续攀升，丸美生物正陷入"增收不增利"的境地。 资金压力隐现 高额分红不止 丸美生物此次赴港二次上市，计划发行不超过总股本15%的H股股份。丸美生物在公告中称，公司赴港上市的主要目的是：增强公司资本实力与境外融资 能力，进一步提高公司的综合竞争力，加快公司业务的国际化步伐。 | 竞资活动现金流出小计 | 823,106,804.30 | 467.388.143.43 | -382,797,712.40 | -87.869.315.65 | 寿资活动产生的现金流量净额 | | --- | --- | --- | --- | --- | --- | | 四、汇率变动对现金及现金等价物的影响 | 25.235.78 | -35.217.93 | ...

日前，"眼霜第一股"丸美生物向港交所递交上市申请，寻求"A+H"双平台上市。 【导读】丸美生物拟赴港上市，左手分红右手融资引争议 中国基金报记者 赵刚 就在2025年10月底，丸美生物因财务核算不规范等问题被监管部门责令改正。同年11月，公司便宣布赴 港上市。如此"着急"的融资动作，不免让市场关注其资金状况。 在业内人士看来，国货美妆行业竞争激烈也是丸美生物赴港上市的原因之一。如今，线上流量成本持续 攀升，丸美生物正陷入"增收不增利"的境地。 资金压力隐现 高额分红不止 丸美生物此次赴港二次上市，计划发行不超过总股本15%的H股股份。丸美生物在公告中称，公司赴港 上市的主要目的是：增强公司资本实力与境外融资能力，进一步提高公司的综合竞争力，加快公司业务 的国际化步伐。 从资金需求来看，丸美生物的财务报告呈现出不小的压力。2025年第三季度净流出显示，公司现金及现 金等价物净流出3.91亿元，期末余额较期初显著减少。 同时，公司短期借款达5.73亿元，其他应付款为4.04亿元，短期负债合计约为9.77亿元。 | 流动负债: | | | | --- | --- | --- | | 短期借款 | 572,990,0 ...

【导读】丸美生物拟赴港上市，左手分红右手融资引争议 中国基金报记者 赵刚 日前，"眼霜第一股"丸美生物向港交所递交上市申请，寻求"A+H"双平台上市。 就在2025年10月底，丸美生物因财务核算不规范等问题被监管部门责令改正。同年11月，公司便宣布赴港上市。如此"着急"的融资动 作，不免让市场关注其资金状况。 在业内人士看来，国货美妆行业竞争激烈也是丸美生物赴港上市的原因之一。如今，线上流量成本持续攀升，丸美生物正陷入"增收不增 利"的境地。 资金压力隐现 高额分红不止 丸美生物此次赴港二次上市，计划发行不超过总股本15%的H股股份。丸美生物在公告中称，公司赴港上市的主要目的是：增强公司资本实 力与境外融资能力，进一步提高公司的综合竞争力，加快公司业务的国际化步伐。 从资金需求来看，丸美生物的财务报告呈现出不小的压力。2025年第三季度财报显示，公司现金及现金等价物净流出3.91亿元，期末余额 较期初显著减少。 | 广东丸美生物技术股份有限公司 2025年第三季度报告 | | --- | | 筹资活动现金流出小计 | 823.106.804.30 | 467.388.143.43 | | --- | --- ...

Core Viewpoint - Marubi Biological, known as the "first stock of eye cream" in A-shares, is preparing for a dual listing on the Hong Kong Stock Exchange while undergoing a power transition within the controlling family [2][3]. Group 1: Company Background and Control - Marubi Biological was founded by Sun Huaqing in 2002, focusing on eye care products and has maintained its position as the leading domestic eye care brand from 2021 to 2024 [1][19]. - The controlling shareholders, Sun Huaqing and Wang Xiaopu, hold a combined 80.8% of the company [3][10]. - The company underwent a significant dividend distribution before its IPO, benefiting the controlling family [4][30]. Group 2: IPO and Financial Adjustments - Marubi Biological submitted its IPO application to the Hong Kong Stock Exchange, aiming for an "A+H" dual listing [2]. - The company has faced challenges with its fundraising projects since its A-share listing, with all initial investment projects experiencing delays [5][7]. - Specific projects, such as the cosmetic smart manufacturing factory, have seen multiple delays and budget increases, indicating potential issues in project management [8][9]. Group 3: Financial Performance - Marubi Biological's revenue from 2022 to 2024 showed a compound annual growth rate (CAGR) of 31%, with net profits growing at a CAGR of 43% during the same period [22]. - The company reported a revenue of 24.5 billion yuan in the first nine months of 2025, a 25.5% year-on-year increase, but net profit growth slowed to only 2.86% [23]. - The gross profit margin has been steadily increasing, reaching 74.8% in 2025 [24]. Group 4: Marketing and Sales Strategy - The company has heavily invested in marketing, with total marketing expenses amounting to 4.464 billion yuan from 2022 to 2024, leading to a rising sales expense ratio [25]. - Online sales channels accounted for 87.6% of revenue in the first nine months of 2025, while offline channels have been declining [27]. Group 5: Regulatory Issues and Governance - Marubi Biological received a warning letter from the Guangdong Regulatory Bureau for financial accounting irregularities and improper management of raised funds [15][16]. - The company has committed to rectifying these issues and improving governance practices following the regulatory scrutiny [18].

Core Insights - The shift in consumer behavior towards ingredient-focused purchasing in the beauty industry is becoming mainstream, particularly among Generation Z, with over 90% of respondents in a survey indicating that researching materials and ingredients is a wiser choice when buying products [1] - Marubi Biotechnology has submitted its listing application to the Hong Kong Stock Exchange, aiming to become a dual-listed company (A+H), which will enhance its international financing channels and global brand influence [1] Group 1: Company Strategy and Innovation - Marubi Biotechnology focuses on biotechnological advancements in the beauty sector, particularly in anti-aging and skin repair products, establishing an integrated R&D platform from basic research to production [1] - The company has invested over 250 million yuan in R&D since 2022, collaborating with around 30 top global universities and research institutions, and holds 375 authorized patents, leading the Chinese beauty industry in the number of invention patents [2] - Marubi has made significant breakthroughs in recombinant collagen, developing a recombinant double collagen that enhances biological similarity, activity, stability, and scalability in production [2] Group 2: Financial Performance and Market Position - From 2022 to 2024, Marubi's revenue grew from 1.732 billion yuan to 2.97 billion yuan, with a compound annual growth rate (CAGR) of 31%, while net profit increased from 167 million yuan to 342 million yuan, with a CAGR of 43% [4] - The company's online direct sales revenue share surged from 46.4% in 2022 to 74.8% in the first three quarters of 2025, leveraging major e-commerce platforms like Douyin, Tmall, and Kuaishou [4] - Marubi is recognized as the third-largest beauty company in China within the recombinant collagen skincare segment, establishing a strong competitive moat [4]

Investment Rating - The investment rating for the company is "Add" [4] Core Views - The company reported a strong revenue growth of 30.83% year-on-year, reaching 1.769 billion yuan in the first half of 2025, but the net profit growth was lower than expected, increasing by only 5.21% to 186 million yuan [1][12] - The online channel showed impressive growth with a revenue increase of 37.85%, accounting for 88.87% of total revenue, while the offline channel faced challenges with a revenue decline of 7.07% [1][2] - The company is transitioning from a traditional cosmetics enterprise to a biotechnology cosmetics company, focusing on technological research and development, which enhances its competitive edge in the beauty market [11][12] Revenue and Profitability - In Q2 2025, the company achieved a revenue of 923 million yuan, a year-on-year increase of 33.53%, but the net profit decreased by 23.08% to 51 million yuan [1] - The gross margin slightly decreased to 73.28% in Q2 2025, while the net margin fell significantly to 5.51% due to increased marketing expenses [3][10] - The company plans to maintain its previous profit forecasts, expecting net profits of 411 million yuan, 476 million yuan, and 537 million yuan for 2025, 2026, and 2027 respectively, with corresponding EPS of 1.03, 1.19, and 1.34 yuan per share [12][15] Channel and Product Strategy - The main brand, Marubi, generated 1.250 billion yuan in revenue, a 34.36% increase year-on-year, while the second brand, PL, achieved 516 million yuan, up 23.87% [2] - The company is focusing on a big product strategy, concentrating on core products to build a synergistic product matrix [2][11] Financial Forecast - The company is projected to have a revenue of 3.612 billion yuan in 2025, with a growth rate of 21.62%, and a net profit of 411 million yuan, reflecting a growth rate of 20.40% [12][15] - The price-to-earnings ratio is expected to decrease from 49.57 in 2024 to 41.17 in 2025, indicating a more attractive valuation over time [15]

Core Viewpoint - The 2024 Annual Shareholders' Meeting of Guangdong Marubi Biotechnology Co., Ltd. outlines the company's operational performance, strategic initiatives, and financial results, emphasizing growth in revenue and profit, alongside a focus on innovation and brand development in the beauty industry. Financial Performance - The company achieved a total revenue of 2.97 billion yuan in 2024, representing a year-on-year increase of 33.44% [29] - The main brand Marubi generated 2.06 billion yuan in revenue, up 31.69% year-on-year, while the PL brand reached 905 million yuan, a growth of 40.72% [31] - The gross profit margin improved to 73.7%, an increase of 3.01 percentage points, attributed to optimized product structure and cost control [31] - Net profit attributable to shareholders was 342 million yuan, up 31.69%, with a higher growth rate of 73.86% for net profit after excluding non-recurring gains and losses [31] R&D and Innovation - The company established a Life Sciences Center to explore new fields such as oral health and oral beauty, enhancing its R&D capabilities [8] - Marubi conducted 42 specialized research projects on raw materials, focusing on innovative plant extracts and bioengineering technologies [9] - The company received recognition as a "National Research Center for Recombinant Functional Proteins," highlighting its advancements in recombinant collagen technology [9] Brand Development - Marubi maintained its position as the top seller in the eye care category for three consecutive years, with the "Peptide Little Red Pen" eye cream achieving online sales of 533 million yuan, a 146% increase [12] - The PL brand successfully launched several products, with six foundation products each generating over 100 million yuan in annual GMV [14] - The company emphasized a dual-brand strategy, focusing on both Marubi and PL to drive growth and market presence [24] Marketing and Sales Strategy - The company implemented a multi-channel marketing strategy, achieving significant online sales growth, with online channels contributing 85.61% of total revenue [31] - Marubi's Tmall flagship store saw a 28% increase in sales, with a focus on enhancing user experience and member engagement [16] - The company utilized emotional and interactive marketing campaigns to strengthen brand recognition and consumer connection [13] Organizational Development - The company is committed to building a young, knowledgeable, and professional workforce, enhancing organizational agility and collaboration [20] - Marubi launched the "Marubi YOUNG Plan" to nurture new talent and improve overall employee capabilities [21] - The company emphasized a culture of innovation and teamwork through various creative activities and training programs [21]

Investment Rating - The investment rating for the company is "Add" [4] Core Views - The company reported strong revenue growth, achieving an operating income of 2.97 billion yuan in 2024, a year-on-year increase of 33.44%, and a net profit attributable to shareholders of 342 million yuan, up 31.69% year-on-year [1][11] - The online channel revenue continues to grow rapidly, with online sales reaching 2.54 billion yuan in 2024, a 35.77% increase year-on-year, accounting for 85.61% of total revenue [2] - The company is transitioning from a traditional cosmetics enterprise to a biotechnology cosmetics company, focusing on key technologies and core raw material research and development [10][11] Summary by Sections Financial Performance - In 2024, the company achieved an operating income of 2.97 billion yuan and a net profit of 342 million yuan, with a significant increase in net profit margin [1][3] - The gross profit margin improved to 73.70% in 2024, up 3.01 percentage points year-on-year, while the net profit margin was 11.53%, down 0.94 percentage points [3][9] Revenue Breakdown - The main brand, Marubi, generated 2.06 billion yuan in revenue, accounting for 69.24% of total revenue, with a year-on-year increase of 31.69% [2] - The second brand, PL Lianhuo, achieved 905 million yuan in revenue, a 40.72% increase year-on-year [2] Market Strategy - The company is deepening its focus on major product strategies, particularly in eye care and wrinkle reduction, maintaining its leading position in the eye care category for three consecutive years [2][10] - The company has launched several innovative products, including the upgraded peptide eye cream and collagen essence, which have seen significant sales growth [2][10] Future Outlook - The company expects to achieve net profits of 411 million yuan, 476 million yuan, and 537 million yuan for 2025, 2026, and 2027, respectively, with year-on-year growth rates of 20.40%, 15.75%, and 12.69% [11][12] - The projected earnings per share (EPS) for the next three years are 1.03 yuan, 1.19 yuan, and 1.34 yuan [11][14]

Investment Rating - The report maintains a "Buy" rating for the company with a target price of 53.01 CNY [3][8] Core Insights - The company is expected to achieve strong performance in 2025, with projected earnings per share (EPS) of 1.11 CNY, 1.44 CNY, and 1.85 CNY for the years 2025, 2026, and 2027 respectively [2][8] - The company reported a revenue of 2.97 billion CNY in 2024, reflecting a year-on-year growth of 33.4%, and a net profit attributable to the parent company of 342 million CNY, up 31.7% year-on-year [7] - The online channel transformation has shown positive results, with online revenue reaching 2.54 billion CNY in 2024, accounting for 86% of total revenue, and growing by 35.8% year-on-year [7] Financial Performance Summary - Revenue projections for 2025-2027 are as follows: 3.78 billion CNY in 2025, 4.67 billion CNY in 2026, and 5.66 billion CNY in 2027, with respective growth rates of 27.2%, 23.6%, and 21.3% [2][11] - The gross profit margin is expected to increase to 74.8% in 2025, with a net profit margin of 11.8% [2][11] - The company’s return on equity (ROE) is projected to rise to 12.4% in 2025 and 16.4% in 2027 [2][11] Brand and Product Performance - The main brand, Marubi, achieved a revenue of 2.06 billion CNY in 2024, growing by 31.69%, while the PL brand, Lianhuo, saw a revenue increase of 40.72% to 905 million CNY [7] - Revenue growth rates for product categories in 2024 were as follows: eye care at 61%, skincare at 22%, cleansing at 9%, and makeup at 40% [7] Market Position and Strategy - The company has successfully implemented a three-year online and offline channel strategy, which has stabilized market order and pricing systems [7] - The rebranding to "Marubi Biotechnology" signifies a strategic shift from traditional beauty products to biotechnology-based beauty solutions [7]