Group 1 - The core of new consumption is not about "new brands" but the ability to "solve user tasks," emphasizing the importance of understanding consumers' real needs in specific scenarios [2][3] - The rise of new consumption represents a "user task revolution," where consumers actively choose products that meet their life, emotional, and social needs, moving towards a more equal and human-centered market [1][11] - The traditional business logic is being disrupted by a "task-oriented" approach, with significant growth in both the affluent Z generation and the rational, potential-rich lower-tier markets [3][4] Group 2 - The "value-for-money revolution" is shifting from low-price competition to a consensus on quality-price balance, with brands like 瑞幸 and 名创优品 providing high-quality products at reasonable prices [4][5] - The rise of "self-care consumption" is notable, with 73% of urban white-collar workers willing to spend on long-term psychological satisfaction rather than short-term material possession [5][6] - The integration of domestic products with cultural elements is becoming a significant trend, as brands convey cultural identity through their offerings, enhancing consumer engagement [6][12] Group 3 - The report highlights the structural imbalance in resource allocation, with traditional brands focusing on high-end urban markets while neglecting the potential of lower-tier markets, which now account for 59% of total consumption [24][25] - Traditional businesses face challenges due to a product-centric approach that fails to address the complex task needs of consumers, leading to the rise of new brands that offer comprehensive solutions [25][28] - The shift towards digital channels is evident, with online shopping growing at 10.8% while traditional retail experiences a decline, indicating a need for businesses to adapt to immediate consumer demands [28][29]