Group 1 - In the second half of this year, Ora will launch two significant new products aimed at the global market, focusing on smart technology and comfort while maintaining classic design elements [1] - The two new models are the result of three years of development and an investment of 1 billion yuan, with the potential to reshape the competitive landscape of the pure electric vehicle market [1] - Ora, as the only BEV brand under Great Wall Motors, is pivotal for the company's transition to new energy vehicles, shifting from a niche focus on female consumers to a mainstream electric vehicle market strategy [1][3] Group 2 - At the 2025 Chengdu International Auto Show, the "user co-creation culture" was highlighted, showcasing user-generated designs that reflect the brand's dynamic interaction with its customers [2] - Since its establishment seven years ago, Ora has expanded to over 50 countries and regions, gaining more than 520,000 users and supporting 7 billion kilometers of urban travel [2] - The brand aims to resonate with a diverse user base that values lifestyle and individuality, positioning itself as a differentiated player in the competitive new energy vehicle market [2] Group 3 - In June, Ora launched the 2025 models of the Ora Good Cat and the Good Cat GT Mulan Edition, targeting the mainstream market after a two-year hiatus from new model releases [3] - Great Wall Motors has high expectations for Ora, focusing on increasing sales of mainstream models and expanding into overseas markets [3] - The effectiveness of Ora's new brand and marketing strategies in navigating the competitive landscape of the new energy vehicle market remains to be seen [3]

8月29日，七夕佳节之际，欧拉在成都车展期间举办品牌七周年庆典活动，与全球52万用户共同见证这一节点。此次车展，欧拉以"陪你过七夕"为主题，打 造了一个结合节日氛围与用户参与感的体验区域，进一步强调其"城市经典"的品牌定位。 七年来，欧拉在新能源汽车领域持续发展，注重城市用车场景与经典设计理念的结合。品牌强调以实际使用场景驱动技术应用，致力于打造能够适应城市生 活并具有持久生命力的产品。截至目前，欧拉已进入全球超过50个国家和地区，累计销售52万台，车辆累计行驶里程达到70亿公里。 本次车展中，欧拉展台设置了"陪你过七夕"主题区域，通过玫瑰花墙、与四川非遗文化结合推出的特色奶茶等元素，增强与用户的互动。展车中也包括多款 由用户参与设计的"痛车"，体现欧拉对用户共创文化的重视。 在发布会现场，多位欧拉用户分享了用车体验。他们来自不同行业，包括音乐人、创业者、工程师等，但都认同欧拉所倡导的生活理念，并通过车辆改装、 车友活动等方式表达个性与情感。 七周年是欧拉发展的一个阶段总结，也是一个新起点。从品牌创立至今，欧拉已完成从单一产品到多元化车型、从国内市场到全球市场的过渡。未来，欧拉 表示将继续坚持以用户为中心，提 ...