2025款欧拉好猫全面升级，欲重新定义精品A0级纯电轿车价值标杆。新车采用全新运动前脸，并 在前保险杠两侧新增了通风孔设计，配合由40颗LED光源组成的猫眼大灯、18英寸"八音盒机芯"轮 毂、"节奏大师"尾灯等，让2025款欧拉好猫极具辨识度。 6月27日，2025款欧拉好猫和2025款欧拉好猫GT木兰版在保定长城汽车技术中心正式上市。其中， 2025款欧拉好猫的建议零售价区间为8.38万~10.38万元，限时换新价区间为7.98万—9.98万元；2025款 欧拉好猫GT木兰版的建议零售价区间为9.68万~10.68万元，限时换新价区间为9.28万~10.28万元。同 时，欧拉汽车还为下订用户提供了包含换新礼、泊车礼、非凡礼和安行礼等共7重限时"好"礼。 在发布会现场，欧拉品牌总经理吕文斌指出，在新能源汽车产业加速变革的当下，"纯电小型车的 碳排放更低，可以真正践行'降碳、减排'，能更充分践行国家'双碳'战略。在能源变革与城市进化的关 键交汇点，纯电小型车就是时代的必然选择！" 据介绍，自2020年上市以来，欧拉好猫已陆续进入全球50多个国家和地区，在全球范围收获超28万 用户。从研发到上市再到全球热销，品质 ...

Core Viewpoint - Great Wall Motors' Ora brand has launched the 2025 Ora Good Cat and 2025 Ora Good Cat GT Mulan Edition, aiming to enhance market share through competitive pricing and product upgrades [2][3]. Pricing Strategy - The starting price of the new Good Cat has been reduced by nearly 30,000 yuan, with overall pricing now below 100,000 yuan [3]. - The suggested retail price for the 2025 Ora Good Cat ranges from 83,800 to 103,800 yuan, while the GT Mulan Edition is priced between 96,800 and 106,800 yuan [2]. Sales Performance - Ora has experienced a significant decline in sales, with 2024 sales dropping to 63,300 units, a year-on-year decrease of 41.69% [3]. - In May 2025, sales fell to 1,961 units, down 67.34% year-on-year, with cumulative sales from January to May at 11,000 units, a decline of 58.69% [3]. Management Changes - Great Wall Motors appointed Lv Wenbin as the new general manager of the Ora brand to oversee strategic planning, product layout, marketing, and user operations [3][4]. Product Development - Ora has not launched new products for over two years but plans to introduce two significant new models for the global market in the second half of 2023, with a development cost of 1 billion yuan [4]. Product Upgrades - The new Good Cat models feature upgrades in intelligence and power systems, including the latest Coffee OS 3 and enhanced parking assistance systems [5]. - The new models have a CLTC range of 430 km, except for the 401 km classic version [5]. Strategic Positioning - Ora will continue to focus on pure electric vehicles, aligning with national carbon reduction strategies and avoiding hybrid models [5]. Marketing Strategy - The marketing approach has shifted from a sole focus on female consumers to include urban white-collar workers, artistic youth, and families, aiming for broader market appeal [6]. - There are indications that Ora may re-establish independent sales channels after integrating with other Great Wall brands [6]. Historical Context - In early 2022, Ora discontinued the popular Black Cat and White Cat models due to profitability issues, despite their combined sales exceeding 173,000 units [6].

关注 「电动车公社」 和我们一起重新思考汽车 《今日新闻》将会每天给大家带来几条当日重磅新闻，并附上社长的简单评论。关注「电动车公社」，新能源圈大事小事 看我们就够啦～ 今日新闻要点： 1 、 智能化方面，新车搭载Coffee OS 3车机系统，支持动态可见即可说、连续对话、方言识别、手机视频一键投屏等功能，并 配备了L2级别辅助驾驶。 新款欧拉好猫/好猫GT木兰版上市 限时焕新价7.98-10.28万元 6月27日，新款欧拉好猫/好猫GT木兰版上市，限时焕新价7.98-10.28万元。 车身尺寸方面，新车长宽高分别为4242×1825×1632mm，轴距为2650mm，与现款车型基本保持一致。 外观方面，新车提供点翠蓝、璀璨绿、粉珊瑚、大溪地灰、碧青玉、东珠白等配色，车尾部分的欧拉尾标换成了长城汽车GWM的英文标识。 新款欧拉好猫/好猫GT木兰版上市，限时焕新价7.98-10.28万元； 理想汽车整合成立智能汽车群组； 特斯拉Model Y在美实现全自动驾驶交付 ； 内饰方面，新车采用更加简洁的内饰风格，仪表屏升级为10.25英寸并换装14.6英寸悬浮式大屏，配色提供檀韵棕、青罗碧、石青翠等。 动力续航方面 ...

2025款欧拉好猫建议零售价在8.38万-10.38万元，限时换新价低至7.98万-9.98万元；2025款欧拉好猫GT木兰版建议零 售价为9.68万-10.68万元，限时换新价为9.28万-10.28万元。为回馈用户，欧拉汽车还精心准备了包含换新礼、泊车 礼、非凡礼和安行礼等在内的7重限时"好"礼，为消费者购车增添更多实惠与惊喜。 发布会现场，欧拉品牌总经理吕文斌宣布了一项极具创意的活动——欧拉拿出300万元活动基金，举办"欧拉出好片"摄 影活动。无论用户是用手机随手记录生活点滴，还是凭借专业相机精心创作，无论是时尚穿搭展示，还是捕捉生活、 旅途中的美好瞬间，只要分享出来，就有机会获得欧拉精心准备的心动礼品，其中包含深受年轻人追捧的Labubu等潮 玩单品，以及Pocket等专业摄影设备。这一活动充分彰显了欧拉以开放包容之姿，与用户携手同行，共同勾勒新能源 时代城市美好出行画卷的决心。 紧跟"双碳"战略，下半年两款重磅新品蓄势待发 在全球能源转型的大趋势下，"双碳"战略已成为汽车行业变革的核心驱动力。随着我国城市化进程稳步推进，新能源 汽车市场蓬勃发展，城市充电网络建设加速，上半年我国"车桩"增量比达1:3 ...