Core Viewpoint - The Ora brand of Great Wall Motors, which has not launched new models in the past three years, is re-entering the A-class pure electric SUV market with the introduction of the "Ora Cat" model, aiming to regain market presence and boost sales [1][2][3]. Group 1: New Model Launch - The "Ora Cat" is a new A-class pure electric SUV with a wheelbase of 2720 mm, featuring a lithium iron phosphate battery from Honeycomb Energy and optional laser radar [1]. - The Ora brand plans to launch two new models globally in the second half of this year, indicating a strategic shift to re-enter the mainstream market [1][3]. - The "Ora Cat" is not the final name for the new SUV, as a naming poll is being conducted, with "ORA 5" currently leading [3]. Group 2: Market Positioning and Competition - The A-class pure electric SUV market is currently dominated by BYD and Geely, with the top three models in sales being BYD Yuan PLUS, Song PLUS New Energy, and Geely Galaxy E5 [2]. - The Ora brand's previous models, including the "Cherry Cat," have not been successful in driving sales, with the "Good Cat" series contributing over half of the brand's sales in the first eight months of this year [2][7]. Group 3: Channel Strategy - The Ora brand is establishing independent channels and expanding its channel recruitment efforts, particularly in southern provinces such as Jiangsu, Guangzhou, and Sichuan [1][5]. - Despite the new channel strategy, the existing sales model that combines Ora and Haval brands remains in place for the time being [4][5]. Group 4: Sales Performance - The Ora brand's sales have shown signs of recovery, with August sales reaching 5,223 units, a year-on-year increase of 1.4% [6][7]. - The brand's focus on enhancing mainstream models and expanding overseas markets is part of a broader strategy to revitalize sales [6].

Core Insights - The market for small electric vehicles priced between 80,000 to 100,000 yuan is experiencing a significant decline in demand, with models like Geely Xingyuan and Ora Good Cat showing particularly low insurance registration numbers [1][7][34] - This price segment is becoming increasingly competitive, with a price war initiated by high-end brands like Audi, which is affecting lower-priced segments as well [9][10][11] - The traditional importance of the 80,000 to 100,000 yuan price range is diminishing as consumer preferences shift towards higher quality vehicles, leading to a saturation of the market [20][21][22] Market Dynamics - The small electric vehicle segment is facing pressure from both above and below, with higher-end brands lowering prices and micro electric vehicles gaining popularity due to their affordability [27][22] - The introduction of competitive models in the 10,000 to 20,000 yuan range is further complicating the landscape for vehicles priced at 80,000 to 100,000 yuan [13][14] - The overall market for electric vehicles is becoming crowded, leading to reduced profit margins and increased competition among manufacturers [28][29] Strategic Responses - Companies are exploring options to enhance vehicle configurations and extend their market reach to maintain sales in the face of declining demand [30][32] - Expanding into emerging markets where consumer purchasing power is increasing may provide a viable solution for manufacturers struggling in the saturated domestic market [32][33] - The need for internal restructuring and product line adjustments is becoming critical as manufacturers navigate the challenges of a shrinking market segment [29][35]

Group 1 - In the second half of this year, Ora will launch two significant new products aimed at the global market, focusing on smart technology and comfort while maintaining classic design elements [1] - The two new models are the result of three years of development and an investment of 1 billion yuan, with the potential to reshape the competitive landscape of the pure electric vehicle market [1] - Ora, as the only BEV brand under Great Wall Motors, is pivotal for the company's transition to new energy vehicles, shifting from a niche focus on female consumers to a mainstream electric vehicle market strategy [1][3] Group 2 - At the 2025 Chengdu International Auto Show, the "user co-creation culture" was highlighted, showcasing user-generated designs that reflect the brand's dynamic interaction with its customers [2] - Since its establishment seven years ago, Ora has expanded to over 50 countries and regions, gaining more than 520,000 users and supporting 7 billion kilometers of urban travel [2] - The brand aims to resonate with a diverse user base that values lifestyle and individuality, positioning itself as a differentiated player in the competitive new energy vehicle market [2] Group 3 - In June, Ora launched the 2025 models of the Ora Good Cat and the Good Cat GT Mulan Edition, targeting the mainstream market after a two-year hiatus from new model releases [3] - Great Wall Motors has high expectations for Ora, focusing on increasing sales of mainstream models and expanding into overseas markets [3] - The effectiveness of Ora's new brand and marketing strategies in navigating the competitive landscape of the new energy vehicle market remains to be seen [3]

Industry Overview - In the first half of 2025, global car sales reached 45531000 units, a 4.6% year-on-year increase[10] - China's automobile sales reached 15648000 units, representing an 11.4% year-on-year growth[12] - The penetration rate of new energy vehicles in China reached 44.3%, a 3.4 percentage point increase[14] - China's auto exports reached 3082000 units, accounting for 19.7% of total auto sales[18] - Off-road SUV sales in China increased to 180000 units, with a year-on-year growth of 26.5%[28] - Pickup truck sales in China reached 314000 units, with exports growing to 158000 units, a 30.2% year-on-year increase[31] Company Performance - The company's new car sales reached 569000 units, a 3% year-on-year increase, with new energy vehicle sales accounting for 28.2% and overseas sales accounting for 34.9%[38] - The company achieved a total operating revenue of RMB 92335 million, a gross profit of RMB 16974 million with a gross margin of 18.4%, and a net profit of RMB 6337 million with a net profit margin of 6.9%[42] - The company's cash reserves reached RMB 50120 million, and the asset-liability ratio decreased to 62.0%[45] Brand Performance - WEY brand sales increased by 60.3% year-on-year to 32369 units[68] - TANK brand sales reached 104129 units, with a 46.7% market share in the off-road SUV market[84] - Haval brand sales increased by 8.9% year-on-year to 323702 units, with new energy vehicles accounting for 26.3%[96] - Pickup truck sales reached 93649 units, with a domestic market share of 44.7%[108]

Core Insights - Great Wall Motors has established a comprehensive ecosystem centered around the automotive industry over its 35 years of development [2][17] - The company emphasizes independent technology development, as evidenced by its significant investment in R&D, which reached 11.034 billion yuan, accounting for 6.37% of its revenue in 2023 [3][15] - Great Wall Motors has a strong patent portfolio, with 6,042 patents published in the past year, maintaining its position as the leading private car manufacturer in China for four consecutive years [3][15] R&D and Innovation - The company has developed a "ecological forest" at its testing ground in Baoding, covering over 1,700 acres with more than 100 testing modules and a total road length exceeding 50 kilometers [5][6] - Great Wall Motors has implemented advanced automation in its production lines, achieving a production speed of 12 units per minute and a 100% automation rate in its welding workshop [6] - The collaboration between the testing ground and manufacturing facilities has reduced product development cycles by 30% and lowered quality costs by 25% [6] Safety and Quality - The company operates Asia's largest multi-angle collision testing laboratory, equipped to handle all mainstream collision scenarios, with a total investment of approximately 100 million yuan in crash test dummies [8][9] - Great Wall Motors prioritizes safety, as reflected in its commitment to invest in advanced testing equipment without considering cost-effectiveness [9] Employee Welfare and Community Engagement - The company has invested in real estate, education, and entertainment to address employees' living conditions, creating a unique ecological loop [11][13] - Great Wall Motors has established a comprehensive education system for employees' children, covering all educational stages from early childhood to high school [13] Strategic Development - The company's ecosystem is a well-planned strategic framework that integrates core component R&D, efficient vehicle manufacturing, and a focus on safety and employee welfare [15] - Great Wall Motors is adapting to the global shift towards new energy and intelligent vehicles, showcasing strong capabilities in range, charging speed, and intelligent driving features [15][17] - The company aims to contribute to the transformation and upgrading of the Chinese automotive industry by building a comprehensive ecosystem that encompasses R&D, manufacturing, sales, and service [15][17]

Core Viewpoint - Great Wall Motors has reported its best-ever second-quarter financial results, driven by strong performance in high-end and new energy vehicles, marking a significant product cycle breakthrough [2]. Financial Performance - In Q2 2025, Great Wall Motors achieved revenue of 52.35 billion yuan, a year-on-year increase of 7.78% and a quarter-on-quarter increase of 30.81%. Net profit reached 4.58 billion yuan, up 19.46% year-on-year and 161.91% quarter-on-quarter [2]. - Vehicle deliveries reached 313,000 units, reflecting a year-on-year growth of 10.07% and a quarter-on-quarter growth of 21.87% [2]. Product Strategy - The company emphasizes "quality market share" over mere volume, focusing on high-end models to enhance brand value and technical authority [4]. - High-end models, particularly the WEY brand, have shown significant growth, with sales exceeding 10,000 units in June, a year-on-year increase of 246.95% [5]. - The average revenue per vehicle has increased from 106,400 yuan in 2021 to 167,200 yuan in Q2 2025, indicating a successful shift towards higher-priced models [5]. Technological Advancements - Great Wall Motors is enhancing its product capabilities through technological advancements, including the Hi4 technology architecture, which supports various driving scenarios [9]. - The company has established an end-to-end intelligent driving model and a new AI data system to strengthen its competitive edge in the automotive industry [9]. New Energy Transition - The company is accelerating its transition to new energy vehicles, with Q2 sales of new energy models reaching 97,900 units, a year-on-year increase of 33.7% [10]. - The WEY brand remains the main contributor to new energy sales, with a focus on user needs driving the strategy [10]. International Expansion - Great Wall Motors has seen overseas sales approach 200,000 units in the first half of the year, with Q2 sales reaching 106,800 units, reflecting a growth of over 50% in non-Russian markets [14]. - The company employs an "ecological export" strategy, establishing local production bases in countries like Thailand and Brazil to mitigate trade barriers and enhance operational efficiency [15][16].

Core Viewpoint - Great Wall Motors has reported its best-ever second-quarter financial results, driven by a new product cycle and strong performance in high-end and new energy vehicles [1][3][9] Financial Performance - In Q2 2025, Great Wall Motors achieved revenue of 52.348 billion yuan, a year-on-year increase of 7.78% and a quarter-on-quarter increase of 30.81% [1] - The net profit for the same period was 4.586 billion yuan, reflecting a year-on-year growth of 19.46% and a quarter-on-quarter growth of 161.91% [1] - Vehicle deliveries reached 313,000 units, marking a year-on-year increase of 10.07% and a quarter-on-quarter increase of 21.87% [1] Product Strategy - The company is focusing on high-end models to enhance brand value and pricing power, with the WEY brand showing significant growth [3][4] - The WEY brand's sales exceeded 10,000 units in June, a year-on-year increase of 246.95% [3] - The Tank brand has also seen substantial growth, with a quarter-on-quarter increase of 46.9% in Q2 [4] New Energy Vehicles (NEVs) - Great Wall Motors' NEV sales reached 97,900 units in Q2, a year-on-year increase of 33.7% and a quarter-on-quarter increase of 56.4% [9] - The NEV penetration rate reached 31.3%, up 5.5 percentage points year-on-year [9] - The company is committed to accelerating its transition to NEVs, with the WEY brand leading this effort [10][12] International Expansion - In H1 2025, Great Wall Motors' overseas sales approached 200,000 units, with Q2 sales reaching 106,800 units, a 50% increase in non-Russian markets [14][16] - The company has established a localized production strategy, with factories in Thailand and Brazil, enhancing its global competitiveness [15][16] - Great Wall Motors aims to build a comprehensive overseas sales network, having over 1,400 sales channels globally [16]

Core Viewpoint - Great Wall Motors reported a 1.03% year-on-year increase in revenue for the first half of 2025, but net profit fell by 10.21%, indicating a significant challenge for the company as it faces a "mid-life crisis" [1][23][24]. Financial Performance - In the first half of 2025, Great Wall Motors achieved total revenue of 923.67 billion, up from 914.29 billion in the same period last year, reflecting a growth of 1.03% [25]. - The net profit for the same period was 63.37 billion, down from 70.79 billion year-on-year, marking a decline of 10.21% [25][24]. - The company's basic earnings per share decreased by 10.84%, from 0.83 to 0.74 [25]. Strategic Adjustments - Great Wall Motors is reviving its electric vehicle brand, Ora, as part of a strategic shift to fill the gap in its electric vehicle lineup [3][4]. - The appointment of a new general manager for the Ora brand, Lü Wenbin, signifies a renewed focus on electric vehicle operations, including product planning and marketing [5][7]. - The company plans to launch two significant new products aimed at the global market in the second half of 2025, with an investment of 10 billion over three years [10]. Market Positioning - Great Wall Motors has been cautious in entering the high-end electric vehicle market, focusing instead on the A0-level electric vehicle segment, which has shown significant growth potential [13][14]. - The A0-level electric vehicle market saw a 142% year-on-year increase in retail sales in June 2025, indicating strong demand [13]. - The company’s traditional fuel vehicle sales are declining, with a 1.8% drop in Haval brand sales and a 13.06% drop in pickup sales in 2024 compared to 2023 [23][24]. Competitive Landscape - The electric vehicle market is becoming increasingly competitive, with several new energy vehicle brands achieving profitability, contrasting with Great Wall's previous stance on electric vehicles being unprofitable [26][28]. - The company is adapting to the changing market dynamics by setting a goal for its new energy business to achieve profitability by 2026, with a focus on the Ora brand [28][32]. - Great Wall Motors is enhancing its direct sales channels and increasing R&D investment, which rose from 16.9 billion in 2013 to 92.8 billion in 2024 [31][32].

Core Viewpoint - The Chinese passenger car market has seen a significant reduction in the number of price cuts in the first half of 2025, indicating a shift from price wars to promotional strategies to maintain market share [1][2][3] Price Reduction Trends - In the first half of 2025, the overall price reduction in the passenger car market decreased from an average of 21,000 yuan (14.5% reduction) in January to 15,000 yuan (9.9% reduction) in June [1][2] - The total number of models that experienced price cuts dropped to 91, a 37% decrease compared to 144 models in the same period of 2024 [1][2] Market Segmentation - The price reduction landscape has shown a clear division, with new energy vehicles (NEVs) becoming the primary focus for price adjustments, while the scale of price cuts for traditional fuel vehicles has significantly shrunk [2][3] - In June, among the 14 models that reduced prices, 6 were pure electric vehicles, doubling from 3 in the same month last year [2] Promotional Strategies - Despite the reduction in official price cuts, competition remains intense, with promotional activities becoming the main strategy for car manufacturers to sustain market share [3][4] - In June 2025, the promotional intensity for new energy vehicles was maintained at a relatively high level of 10.2%, while traditional fuel vehicles saw a promotional intensity of 23.3%, indicating ongoing competitive pressure [3][4] High-End Market Dynamics - The luxury car segment experienced a promotional intensity of 26.8% in June, reflecting the significant sales pressure faced by traditional fuel vehicles, particularly among high-end and joint venture brands [4] - The market is expected to continue the trend of "stable overall volume with structural differentiation" in the second half of 2025, influenced by technological advancements, cost control, and stable supply chain and policy environments [4]

Core Viewpoint - Great Wall Motors is at a critical juncture five years after its 30th anniversary, facing significant changes in the automotive market and its own performance compared to competitors [1] Group 1: Market Position and Sales Performance - Five years ago, joint venture brands held a market share of 64.3%, while Great Wall was the only domestic brand with increasing sales [1] - As of July 1, Great Wall's sales for the first half of the year showed a year-on-year increase, but there is a noticeable gap compared to former peers [1] - In the last decade, Great Wall's sales have fluctuated, with 2023 sales at 123.07 million units, while competitors like BYD reached 302.44 million units [2] Group 2: Leadership and Strategy - Chairman Wei Jianjun has been a controversial figure, facing scrutiny and criticism, particularly after reporting BYD for alleged violations [3][4] - Wei's approach to competition is characterized by a straightforward, no-nonsense attitude, focusing on technical innovation rather than shortcuts [4][6] - Great Wall's strategy has been to maintain a multi-technology approach, even as competitors rapidly embrace electric vehicles [4][8] Group 3: Product Development and Market Adaptation - Great Wall has been criticized for a slow transition to electric vehicles, but its growth in sales has been driven by new energy models [4][10] - The company has recently made strategic adjustments, including the appointment of a new general manager for the Ora brand and a return to the sub-10 million yuan price range for new models [13][14] - Great Wall is set to launch several new products in the second half of the year, including the Tank 800 and new Ora electric models, indicating a renewed focus on product development [16]