Core Viewpoint - The Chinese automotive industry is transitioning from a "technology-defined" model to a "user-defined" model, emphasizing user experience as the ultimate competitive battleground [1][2]. Group 1: NPS Report Findings - The "2025 China Automotive Recommendation Study (NPS) Report" surveyed over 11,000 car owners across 75 major cities and 132 popular models, indicating that the market has entered a "dual-track era" with both fuel and new energy vehicles coexisting and developing differently [2]. - The NPS scores for both fuel and new energy vehicles are closely aligned but showcase distinct characteristics, highlighting the shift in market competition towards user experience [2]. Group 2: QS Index Report Insights - The "China Automotive Industry Quality Competitiveness QS Index Report" has upgraded its evaluation system, assessing the automotive industry across seven dimensions and 19 key factors, reflecting a systematic upgrade in quality competition standards amid intense industry transformation [2]. - The QS index for 2025 is reported at 779.09, indicating that fierce competition among automotive enterprises is increasingly impacting the upstream of the industry chain [2]. Group 3: Industry Perspectives - The International Automotive Quality Standardization Association (IAQSA) emphasizes the need for Chinese automotive brands to focus on both quality safety and user experience, as the former determines stability and the latter influences long-term success [3]. - Industry experts advocate for a systematic approach to support Chinese automotive brands in evolving from followers to leaders, enhancing brand strength, product quality, sales capability, service quality, and perceived value [3].

Core Viewpoint - The automotive industry in China is transitioning from a "technology-defined" model to a "user-defined" model, driven by quality safety and user experience [1][2]. Group 1: Industry Reports - The IAQSA released the "2025 China Automotive Recommendation Study (NPS) Report," which indicates that the Chinese automotive market has entered a "dual-track era" with both fuel and new energy vehicles coexisting, showing similar user recommendation scores but with distinct characteristics [2]. - The "China Automotive Industry Quality Competitiveness QS Index Report" reflects a systematic upgrade in quality competition standards, with the 2025 QS index recorded at 779.09, indicating intense competition is shifting upstream in the industry chain [2]. Group 2: Association and Leadership - The IAQSA, established in 2021 and officially located in Shanghai in 2023, aims to develop innovative quality standards that adapt to industry changes and enhance the competitiveness of the Chinese automotive sector [2]. - The president of IAQSA emphasized the importance of maintaining quality safety as a foundation while centering on user experience to ensure long-term success [3]. Group 3: Industry Focus and Discussions - The conference focused on cultivating new productive forces in the automotive industry and modernizing the industry chain, discussing topics such as innovation, safety governance, quality strengthening, international compliance, and software quality management [3].

Core Insights - The article highlights the challenges faced by the Chinese automotive industry, particularly the issue of price wars leading to declining profit margins, with an industry profit rate dropping to 3.9% despite sales exceeding 10 million units [1] - The shift in competition focus from technology to user-centric definitions is emphasized, indicating that understanding user needs is crucial for future success [1] User Safety - User safety is identified as a non-negotiable industry baseline, with companies like Volvo prioritizing safety through advanced materials and design, such as the XC90's use of 33% ultra-high-strength boron steel [2] - FAW Hongqi emphasizes its commitment to safety by developing all its products according to a five-star safety standard, with the Hongqi Tian Gong 08 successfully passing rigorous safety tests [2] User Demand - Differentiation based on user needs is crucial, with companies like Li Auto addressing range anxiety through extended-range technology, appealing to middle-class consumers [4] - GAC Trumpchi enhances service offerings to meet user demands, implementing an "aviation-grade service" standard and a comprehensive service ecosystem [4][5] - Changan Ford focuses on practical user needs by offering a five-seat version of the Explorer, catering to customers who do not require larger vehicles [5] User Co-creation - The concept of user co-creation is explored, with NIO exemplifying this through its app, which has over 12 million registered users contributing to content and product development [6] - Zeekr employs a KOC feedback mechanism to capture user emotions and needs, facilitating a direct line to product development [6] Corporate Responsibility - Changan Ford engages in community-driven initiatives, such as the "Futian Chang Action," which has involved over 65,000 participants in various ecological and social projects [7] - The article concludes that the future of the automotive industry lies in deeply understanding and meeting user needs, moving beyond price competition to establish lasting relationships with consumers [7]