11月21日，第二十三届广州国际汽车展览会（以下简称"2025广州车展"）如期而至。据广州国际车展官方披露，本届车展共有93台全球首发新车，创下历 史新高——过去两年分别为78台和59台。但进一步梳理可见，多数全球首发新车实际为改款车型，且以亮相而非上市为主。 相较于往年节奏，2025年广州车展的新车前瞻来的比过去晚了一些，核心原因一方面在于，众多车企已将旗下重磅新车的发布节点前置，提前于车展前完 成亮相；另一方面，部分车企有意保留参展阵容的神秘感，将关键信息留至最后。 吴迪/摄 例如岚图泰山、小鹏X9增程版、零跑Lafa5等车型，也都悉数避开了车展首日，选择在车展前后举办上市发布会。 具体来看，自主品牌占据本次车展新车主体，且核心竞争力集中于电动化技术与配置下沉。 鸿蒙智行新款享界S9于车展前夕同步完成上市，起售价未变化仍是30.98万起，但顶配车型售价下调了8万元，S9T版本重点优化智能座舱交互逻辑与后置 电机功率，CLTC工况续航提升至700km。 据不完全统计，本届车展上，搭载华为乾崑ADS 4.0的车型超过20款，采用宁德时代电池的有35款。 截至2025年10月底，华为乾崑已和14家车企达成合作， ...

Core Viewpoint - Volvo Cars emphasizes its commitment to safety across both fuel and electric vehicles, showcasing its nearly century-long legacy of safety innovation at the 23rd Guangzhou International Auto Show [1][3]. Group 1: Brand Commitment to Safety - Volvo has been a leader in automotive safety for 98 years, maintaining its core value of safety through the transition from fuel vehicles to electrification [3]. - The brand's flagship model, the Volvo XC90, has achieved global sales of over 1.65 million units, establishing a safety legacy in the luxury SUV market [5]. - The new XC90 continues to evolve while preserving its classic safety genes, setting a new benchmark in the luxury fuel vehicle market [5]. Group 2: Electric Vehicle Innovations - The new XC70, built on the SMA super hybrid architecture, features a high-strength boron steel safety cage and premium interior materials, enhancing overall safety [6]. - In October 2025, combined sales of the XC70 and XC60 exceeded 8,000 units, positioning them among the top tier of luxury mid-size to large SUVs [6]. Group 3: Social Responsibility and Community Engagement - Volvo's commitment to safety extends beyond vehicles, with the establishment of the Volvo AED Road Ambassador Alliance, which has over 1,300 members, effectively adding 1,300 "mobile ambulances" to the roads [8]. - The company actively engages in various public welfare initiatives, such as the "Little Red Horse Safety Education Campaign" and the "Love Plan," demonstrating its social responsibility [8]. - Volvo's safety philosophy is rooted in a deep respect for life and love, aiming to extend safety measures into broader societal contexts [9].

Core Insights - Volvo's sales have shown a downward trend despite a seemingly good performance since 2025, with a notable 12% year-on-year decline in global sales in June [2][3] - The company has initiated significant cost-cutting measures, including a plan to reduce costs by 18 billion Swedish Krona (approximately 1.9 billion USD) and a global workforce reduction of 3,000 employees [4] - The introduction of aggressive pricing strategies has led to a backlash from existing customers, raising concerns about brand value and resale rates [5][6] Sales Performance - In September, Volvo sold 12,802 new cars in China, marking a 1.1% month-on-month increase, but overall global sales have been declining [2] - Global retail sales in Q3 were 160,500 units, down 7% compared to the same period in 2024, with significant monthly declines observed in July and August [2] - Electric vehicle sales have been particularly hard hit, with a 26% drop in sales for pure electric models, which accounted for only 22% of total sales [2] Cost-Cutting Measures - Following a significant profit drop in Q1, Volvo launched a cost-cutting initiative and announced layoffs affecting about 7% of its workforce [4] - The company has implemented price reductions on several models, with discounts exceeding 140,000 RMB on new vehicles [4][5] Customer Sentiment - The aggressive pricing strategy has led to dissatisfaction among existing customers, who feel undervalued as new buyers benefit from lower prices [5] - Volvo's resale value has suffered, with a reported depreciation rate of 43.1%, placing it at the bottom among luxury brands [5] Electric Vehicle Strategy - Volvo is focusing on full electrification as a key strategy for future growth, with the launch of new models like the XC70 and the upcoming EX60 [6][7] - The EX60, built on the new SPA3 platform, is critical for demonstrating Volvo's electric technology and market competitiveness [7][8] Market Challenges - The luxury car market is facing intense competition from emerging Chinese electric vehicle brands, challenging Volvo's traditional market position [8] - Quality issues and recalls have undermined Volvo's reputation for safety, which was once a key competitive advantage [8]

Core Insights - The new Volvo XC70 has been reintroduced to the market after a nine-year hiatus, with a limited-time price range of 269,900 to 349,900 yuan [2] - The XC70 has historical significance as it pioneered the crossover wagon segment, catering to consumers seeking both practicality and off-road capability [2] - The new XC70 is positioned as a plug-in hybrid SUV, marking a strategic shift for Volvo towards structured development in hybrid technology [3] Product Features - The XC70 is equipped with a 1.5T three-motor plug-in hybrid system, offering a total system power of 340 kW and a 0-100 km/h acceleration time of 5.28 seconds [3] - It includes advanced intelligent features such as the NPA intelligent navigation assistance system, which operates across a speed range of 0-150 km/h, and various parking assistance capabilities [4] - The vehicle integrates safety elements into its intelligent systems to minimize risks associated with lane changes and misuse of navigation features [4] Market Positioning - The introduction of the XC70 fills a market gap between the XC60 and XC90, providing consumers with a more balanced size option [4] - The XC70's pricing strategy, with a suggested retail price of 416,900 to 496,900 yuan and a temporary discount of 147,000 yuan, aims to attract more consumers in a competitive market [5] - Compared to the XC60, the XC70 offers better economic efficiency, newer technology, and higher cost-performance, potentially capturing some of the XC60's market share [6]

Core Insights - Volvo Cars reported a 14% year-on-year decline in global sales for July, totaling 49,273 vehicles, marking the largest monthly drop of the year [1] - This decline represents the fifth consecutive month of sales falling by 10% or more [1] Sales Performance - Sales of Volvo's electrified models (including pure electric and plug-in hybrid vehicles) decreased by 21% year-on-year in July, accounting for 45% of the company's total global sales for the month [1] - The share of pure electric vehicles in total sales was 21%, while plug-in hybrid vehicles made up 23% [1] Best-Selling Models - The XC60 was the best-selling model in July, with sales of 16,813 units, compared to 15,577 units in the same month of 2024 [1] - The XC40/EX40 followed with sales of 12,087 units, down from 13,818 units in July 2024 [1] - The XC90 ranked third with sales of 7,266 units, compared to 8,146 units in July 2024 [1]

Core Viewpoint - The article presents a unique perspective on using a specific brand of tissue, 得宝 (Dabao), as a car air freshener, emphasizing its safety, versatility, and cost-effectiveness compared to traditional air fresheners [12][18][47]. Group 1 - The use of 得宝 tissue as a car air freshener is highlighted for its pleasant cedar scent and the convenience of application [6][8]. - The author discusses the safety aspect, noting that traditional air fresheners made of glass or hard materials can pose a risk during accidents, while tissue can act as a cushion [24][30]. - The article emphasizes the ability to easily change scents with 得宝 tissue, allowing for a variety of fragrances without the hassle of traditional air fresheners [35][42]. Group 2 - The cost-effectiveness of using 得宝 tissue is discussed, as it serves dual purposes: as a tissue and an air freshener, making it a zero-cost solution for those who already need tissues [47][51]. - The author reflects on the enjoyment of changing scents frequently, which enhances the driving experience and personalizes the car environment [39][40]. - The narrative concludes with a recommendation for others to adopt this practice, suggesting that it reflects good taste and enhances the driving atmosphere [57].

Core Viewpoint - The article emphasizes the renewed focus on safety in the automotive industry amidst fierce competition and price wars, highlighting how companies like Volvo are innovating their marketing strategies to convey safety effectively to consumers [1][2][3]. Group 1: Volvo's Safety Marketing Strategy - Volvo has shifted from traditional parameter-heavy presentations to immersive experiences that allow consumers to feel the brand's commitment to safety [2][3]. - The company has formed a content exploration team to distill nearly a century of safety expertise into understandable narratives for consumers [3]. - Recent product launches, such as the XC90 and S90, have showcased safety features through visual materials and immersive experiences, reinforcing Volvo's safety branding [3][4]. Group 2: Sales Performance and Market Impact - In June, Volvo's sales in the Greater China market reached 13,940 units, a month-on-month increase of 11.2%, with a total of 72,415 units sold in the first half of the year [4]. - The sales figures indicate a strong market response to Volvo's safety-focused branding and marketing efforts [4]. Group 3: Advanced Safety Technologies - Volvo has invested heavily in both passive and active safety technologies, with a focus on intelligent systems as a competitive edge in the automotive market [5]. - The company operates a collision testing facility in Sweden, conducting over 7,000 crash tests since 2000 to establish safety standards that exceed regulatory requirements [6]. Group 4: Cost and Design Philosophy - Volvo prioritizes safety in its design philosophy, allocating costs towards high safety standards, which may lead to trade-offs in other features [7]. - The company aims to redefine safety to include "consumer safety," establishing a transparent system throughout the customer lifecycle [7][8]. Group 5: Transformation and Future Plans - Volvo is committed to becoming a leader in the luxury electric vehicle market, with plans to launch flagship hybrid and electric models in the second half of the year [10][13]. - The company is reforming its B2B management processes to enhance customer service and transparency, aiming to improve consumer experiences and reduce complaints [11][12]. Group 6: Overall Strategy and Industry Position - Volvo's strategy revolves around a clear value proposition centered on safety, expanding its definition to include consumer transparency and service innovation [12][13]. - The upcoming launches of the XC70 and electric flagship models are expected to further solidify Volvo's position as a leader in the luxury electric vehicle segment [13].

Group 1 - The National Market Supervision Administration of China announced a recall of certain Volvo vehicles produced by Zhejiang Haoqing Automobile Manufacturing Co., Daqing Volvo Automobile Manufacturing Co., and Volvo Automobile Sales (Shanghai) Co. [1] - The recall includes 3,378 units of the domestic plug-in hybrid XC60, 1 unit of the domestic pure electric C40, and 1 unit of the domestic pure electric XC40 from Zhejiang Haoqing [1] - Daqing Volvo's recall involves 1,520 units of the domestic plug-in hybrid S90 and 4 units of the domestic plug-in hybrid S60 [1] - The recall also includes 764 units of the imported plug-in hybrid XC90 from Volvo Automobile Sales (Shanghai) [1] Group 2 - The vehicles are recalled due to a software deviation in the brake control module, which may lead to loss of braking function under specific driving conditions, posing a safety risk [2] - The companies will authorize Volvo dealers to provide free software upgrades for the recalled vehicles to eliminate the safety hazard [2]

Group 1 - Volvo has initiated a recall of certain domestic and imported vehicles due to a software deviation in the brake control module, which may lead to loss of braking function under specific driving conditions [1][2] - The recall includes a total of 5,883 vehicles, comprising 3,378 domestic plug-in hybrid XC60s, 1 domestic pure electric C40, 1 domestic pure electric XC40, 1,520 domestic plug-in hybrid S90s, 4 domestic plug-in hybrid S60s, and 764 imported plug-in hybrid XC90s [1][2] - The affected vehicles may lose braking capability when in "B" drive mode for plug-in hybrids or in "single pedal driving" mode for pure electric vehicles, if they are allowed to coast downhill for more than 1 minute and 30 seconds without applying the brake [2] Group 2 - Volvo will provide free software upgrades for the brake control module through authorized dealers to eliminate the safety risk associated with the affected vehicles [2]

Core Viewpoint - Volvo has adopted a controversial marketing strategy of launching new models at significantly reduced prices, leading to dissatisfaction among existing customers and raising concerns about the brand's long-term strategy [1][4][10]. Group 1: Pricing Strategy - Multiple new Volvo models, including the XC60, S90, and XC90, have been launched with substantial price cuts, with the XC60's limited-time price dropping by over 140,000 yuan and the XC90 by 160,000 yuan [1][5]. - The official price range for the 2026 XC60 is set between 396,900 to 474,900 yuan, while the limited-time price drops it to 254,900 to 425,900 yuan [3]. - Existing customers have expressed frustration over the disparity in benefits between new and old models, particularly regarding maintenance perks that are not extended to previous buyers [4][3]. Group 2: Sales Performance - Volvo's global sales have faced a decline, with a 6% drop year-on-year in Q1, and a 12% decrease in the Chinese market [7][8]. - In May, global sales continued to struggle, with a 12% decline compared to the previous year, and electric vehicle sales also saw significant drops [8][6]. - The company attributes the sales decline to increased competition in the electric vehicle market and a slowdown in demand for internal combustion engine vehicles [8][9]. Group 3: Financial Pressure - Volvo reported a revenue of 82.9 billion Swedish Krona in Q1 2025, down 11.7% from 93.9 billion Swedish Krona in the same period last year, with operating profit plummeting by 59.5% [11]. - The CEO highlighted the challenges posed by market conditions, including increased competition and price pressures, leading to a cost-cutting initiative aimed at saving 18 billion Swedish Krona by 2026 [11][14]. - The company announced a global layoff of approximately 3,000 employees, including 1,200 in Sweden, primarily affecting administrative positions [11][14]. Group 4: Brand Perception - Volvo's historical reputation for safety is being challenged in the electric vehicle era, with concerns that the brand may not be enough to sustain competitiveness [13]. - Recent incidents, such as the counterfeit audio equipment scandal, have further impacted Volvo's luxury brand image in the Chinese market [13].