"滴滴订房"横空出世，能否搅动酒店业二十年未有之变局？ 最近一段时间，在北京南站的人潮之中，众多广告大屏闪烁着抢眼的广告："你出价，酒店抢单！" 同样的画面，还出现在广州南站、南京南站、武汉站等全国十大高铁枢纽。 这是惠选订房在今年6月初砸下亿元级投放的高铁广告矩阵，宣告着"滴滴订房"模式向全国酒店业的全面进 击。 上线仅一年，业务覆盖20余省，合作酒店近8000家。惠选订房，这家定位为"出价订房平台"的公司，正 以"滴滴订房"模式搅动酒店业二十年未有之变局。 李嘉诚看好的"滴滴订房" 这不是一个简单的创业故事，而是一场关于酒店"定价权"的变革。 上个世纪90年代，中国酒店业刚从计划经济的襁褓中探出头，电话预订是主流。那时的客房交易，像胡同 里的杂货铺买卖，前台握着价目表，客人靠嗓门议价，信息不对称筑成厚厚的城墙。 到了1999年，携程用"货架模式"推倒了这堵墙。它把全国酒店的客房搬进网络，明码标价，像超市货架般排 列得整整齐齐，用户点鼠标就能下单。 这也就导致了在过去二十余年，中国酒店业被OTA（在线旅游代理）的"货架模式"统治。携程、美团、飞猪 等巨头以流量为筹码，将酒店定价权牢牢握在手中。酒店必须交出全 ...

Core Insights - The collaboration between Huixuan Booking and Zhaoxun Media is seen as a pivotal move for Huixuan Booking to transition from a disruptive player to a leading force in the hotel industry, marking a rare bold investment during a capital winter [3][4] - The partnership aims to leverage high-speed rail advertising to penetrate lower-tier markets while competing with established online travel agencies (OTAs) in first and second-tier cities [10][11] Group 1: Business Model and Strategy - Huixuan Booking adopts a C2B model similar to Priceline's "Name Your Price," allowing users to set their price while hotels bid for bookings, addressing the issue of low occupancy rates in China's hotel industry [5][6] - The company has already secured a strategic investment of 30 million yuan from Shanghai Muwang Capital within just 50 days of its launch, indicating strong market interest [6][10] - The partnership with Zhaoxun Media, a leader in high-speed rail digital media, is expected to enhance Huixuan Booking's visibility and reach, targeting 30,000 hotels and 10 million users by 2025 [10][11] Group 2: Market Dynamics and Impact - The collaboration is positioned as a challenge to traditional OTA business models, which often force hotels to offer the lowest prices, thereby diminishing their profitability [11][12] - Huixuan Booking's "black box trading" model allows hotels to maintain their pricing structure while maximizing revenue from unsold rooms, creating a win-win situation for both consumers and hotels [11][12] - The initiative is seen as a potential catalyst for the digital transformation of the hospitality industry, providing more choices for consumers and optimizing the booking ecosystem [12][14]