一部手机、一台支架，一个主播、一段解说。盐城市射阳县海河镇的射阳春秋米业有限公司电商工作室 里，张倩和同事们正在忙碌拍摄，她们将本地的优质大米带上"云端"、搬进网络，以"电商+"的新模 式，成功将射阳大米推向全国市场，成为行业数字化转型的标杆。 射阳春秋米业有限公司是该县农业龙头企业，依托本地优质稻米资源，多年来致力于打造绿色、健康的 大米品牌。然而，随着互联网经济的崛起，传统的销售模式逐渐显现出局限性。2024年，公司决定成立 电商事业部，张倩被任命为负责人，着手组建电商团队，并开设春秋米业视频号、抖音店铺。 "刚开始做电商时，我们面临很多挑战，"张倩回忆道，"比如如何让消费者在线上感受到大米的品质， 如何解决物流配送中的保鲜问题，以及如何在竞争激烈的电商平台上脱颖而出。"面对这些难题，张倩 带领团队一起"摸着石头过河"，从产品包装、物流优化、品牌营销等多个方面入手，逐步摸索出了一条 适合射阳大米的电商发展之路。 为了让射阳大米在电商平台上获得更多关注，张倩和她的团队不断创新营销方式。他们通过直播带货、 短视频推广、社群营销等方式，将射阳大米的种植过程、加工工艺以及营养价值生动地呈现给消费者。 "我们不仅卖 ...

Group 1 - The core idea of the articles revolves around the success of a fresh produce supply chain in Xinpu Street, driven by the entrepreneurial efforts of Xu Wenqiang, who recognized the potential of e-commerce for local agricultural products [1][2][3] - The company, Guoqihang Fresh Supply Chain, has established a comprehensive supply chain system that includes procurement, sorting, packaging, and logistics, ensuring quality control and timely delivery of products [2] - The annual sales of Guoqihang have surpassed 20 million yuan, with daily sales reaching 3,000 to 4,000 orders, and exceeding 10,000 during peak seasons, showcasing the growth of the e-commerce sector in the region [2] Group 2 - The local government has actively supported the integration of e-commerce and agriculture, providing free training, logistics subsidies, and supply chain financing, which has attracted young entrepreneurs back to their hometowns [2] - The success of Guoqihang is part of a broader trend in Xinpu Street, where two e-commerce companies have achieved annual sales exceeding 10 million yuan, and local specialties are gaining popularity on platforms like Douyin, Pinduoduo, and Taobao [2] - The transformation from "growing well" to "selling well" is evident as the local agricultural products are reaching a national market, providing livelihoods and hope for many residents [3]