南充市农业农村局相关负责人表示，南充柑线上销售的火爆，是当地深化"电商+农业"融合发展的 生动实践，"下一步，将持续依托中国西部（南充）电商直播基地，不断完善农产品电商供应链体 系，培育壮大优质直播团队和供应链主体。" 本报讯 近日，记者从南充市农业农村局获悉，自1月柑橘季开启以来，中国西部（南充）电商直 播基地 柑线上销售持续走高，截至2月7日，销售额已突破2000万元，日均订单量稳定在10万单以 上。 "1月柑橘季开启以来，已实现日均10万单以上的销售量。"中国西部（南充）电商直播基地运营负 责人唐文杰介绍，其引进运营的直播账号于1月30日至31日冲上抖音生鲜品类销售排行榜第一名， 单账号单日销售额达170万元。 在位于顺庆区潆溪街道的川酒集团果海酒村直播点位，主播们正紧锣密鼓筹备新一轮直播带 货。"目前主要卖 柑，每天基本都有4万单以上的订单，回头客也比较多。"主播姜利珺介绍，随 着南充柑进入最佳食用期，果品品质优势明显，消费者复购率持续攀升。 ...

Core Viewpoint - The article highlights the successful digital transformation of Sheyang Chunqiu Rice Industry Co., Ltd. through the establishment of an e-commerce division, which has significantly increased the sales of local rice products. Group 1: Company Overview - Sheyang Chunqiu Rice Industry Co., Ltd. is a leading agricultural enterprise in Sheyang County, focusing on creating a green and healthy rice brand using local high-quality rice resources [1]. - The company has transitioned from traditional sales methods to an e-commerce model, establishing a dedicated e-commerce team and launching platforms such as video accounts and Douyin stores [1]. Group 2: E-commerce Strategy - The team employed innovative marketing strategies, including live streaming, short video promotions, and community marketing, to effectively showcase the rice's cultivation, processing, and nutritional value [2]. - The company achieved a doubling of sales within a year by implementing a dual approach of online and offline marketing, along with the introduction of customized gift boxes and co-branded packaging to cater to diverse consumer needs [2]. Group 3: Supply Chain Management - Effective supply chain management is crucial for the e-commerce success, with the company establishing close partnerships with local farmers to ensure quality from the source [2]. - The introduction of an intelligent warehousing system helps maintain the freshness and optimal taste of the rice during storage [2]. Group 4: Future Plans - The company aims to further deepen its e-commerce efforts and promote agricultural digital transformation by utilizing big data and artificial intelligence to optimize planting, processing, and sales [3]. - Plans include strengthening collaborations with research institutions to develop high-value-added rice products to meet the increasingly diverse consumer demands [3].

Group 1 - The core idea of the articles revolves around the success of a fresh produce supply chain in Xinpu Street, driven by the entrepreneurial efforts of Xu Wenqiang, who recognized the potential of e-commerce for local agricultural products [1][2][3] - The company, Guoqihang Fresh Supply Chain, has established a comprehensive supply chain system that includes procurement, sorting, packaging, and logistics, ensuring quality control and timely delivery of products [2] - The annual sales of Guoqihang have surpassed 20 million yuan, with daily sales reaching 3,000 to 4,000 orders, and exceeding 10,000 during peak seasons, showcasing the growth of the e-commerce sector in the region [2] Group 2 - The local government has actively supported the integration of e-commerce and agriculture, providing free training, logistics subsidies, and supply chain financing, which has attracted young entrepreneurs back to their hometowns [2] - The success of Guoqihang is part of a broader trend in Xinpu Street, where two e-commerce companies have achieved annual sales exceeding 10 million yuan, and local specialties are gaining popularity on platforms like Douyin, Pinduoduo, and Taobao [2] - The transformation from "growing well" to "selling well" is evident as the local agricultural products are reaching a national market, providing livelihoods and hope for many residents [3]