一部手机、一台支架，一个主播、一段解说。盐城市射阳县海河镇的射阳春秋米业有限公司电商工作室 里，张倩和同事们正在忙碌拍摄，她们将本地的优质大米带上"云端"、搬进网络，以"电商+"的新模 式，成功将射阳大米推向全国市场，成为行业数字化转型的标杆。 射阳春秋米业有限公司是该县农业龙头企业，依托本地优质稻米资源，多年来致力于打造绿色、健康的 大米品牌。然而，随着互联网经济的崛起，传统的销售模式逐渐显现出局限性。2024年，公司决定成立 电商事业部，张倩被任命为负责人，着手组建电商团队，并开设春秋米业视频号、抖音店铺。 "刚开始做电商时，我们面临很多挑战，"张倩回忆道，"比如如何让消费者在线上感受到大米的品质， 如何解决物流配送中的保鲜问题，以及如何在竞争激烈的电商平台上脱颖而出。"面对这些难题，张倩 带领团队一起"摸着石头过河"，从产品包装、物流优化、品牌营销等多个方面入手，逐步摸索出了一条 适合射阳大米的电商发展之路。 为了让射阳大米在电商平台上获得更多关注，张倩和她的团队不断创新营销方式。他们通过直播带货、 短视频推广、社群营销等方式，将射阳大米的种植过程、加工工艺以及营养价值生动地呈现给消费者。 "我们不仅卖 ...

9月16日，在中国质量（南京）大会"推动质量治理现代化 助力提振消费信心"专题会议上，区域公共品牌传递质量信任提振消费信心典 型案例正式发布。其中，盐城市射阳县"创新质量管理，培植信用优势，助推'射阳大米'品牌产业链质量提升"案例成功入选，作为深耕 单一产业的标杆范例，跻身全国10个单一类品牌案例之列。 在技术赋能上，首创"证码合一""双码并行"追溯系统——产品二维码与溯源码联动，溯源信息中直接嵌入合格证，实现全流程数据可 查、质量可溯；省内首家"苏链检"技术服务专家工作站的落地，更推动2个水稻新品种通过初审，为品质升级注入科技动力。 实打实的举措换来了看得见的成效：目前盐城市射阳县已建成绿色基地60万亩，培育绿色和有机食品39个、"江苏精品"4个；品牌成功进 驻28家大型商超、508个联营店，直接带动农民增收3亿元。而其"特色资源→标准提升→品牌增值"的发展路径、"双码追溯"的智慧监管 模式，更成为区域公共品牌质量升级的可复制样本，获省政府督查激励，为全国农产品品牌建设提供了"射阳经验"。 作为国家地理标志保护产品，"射阳大米"的品牌底气源自得天独厚的禀赋与精益求精的打磨。产自"中国优质粳稻之乡"射阳县，其 ...

Group 1 - The core theme of the event was "Fragrant Rice, Wealth Gathering," aimed at deepening the emotional connection between the bank and its clients while promoting the local rice brand culture [1][5] - The bank meticulously planned the event around the "characteristics of Sheyang rice," ensuring a targeted invitation to clients and creating a local atmosphere with a dedicated product display area [3] - The wealth salon featured a presentation by the bank's financial manager, focusing on customized asset allocation strategies and personalized wealth management solutions based on client needs and market trends [4] Group 2 - The subsequent card game competition enhanced client relationships and trust, allowing participants to share life insights and investment experiences during the friendly competition [5] - The bank's staff provided attentive service throughout the event, creating a warm and welcoming environment for clients [5] - The successful execution of the event established a new benchmark in the integration of financial services with local特色产业, earning widespread praise for the postal savings bank's rice-themed branch [5]

Core Points - The food safety supervision and sampling inspection conducted in Qingpu District, Shanghai, revealed that out of 86 batches tested, 83 were qualified and 3 were unqualified [1] - The unqualified products have been subjected to legal investigation and action by the local market supervision authority [1] Summary of Unqualified Products - The unqualified products included: - Pesticide residue in ginger from a supermarket, with a detected level of 0.030 mg/kg against a standard of ≤0.02 mg/kg [1] - Pesticide residue in carrot from a dining establishment, with a detected level of 0.50 mg/kg against a standard of ≤0.2 mg/kg [1] - Detected anionic synthetic detergent on a bowl from a restaurant, with a level of 0.037 mg/100 cm², which is not permissible [1] Summary of Qualified Products - The qualified products included various food items such as: - Handcrafted potato chips from a company in Jiangsu, packaged in 500g bags [1] - Edible vegetable oil from a Shanghai-based company, packaged in 5-liter bottles [1] - Various other food products including snacks, rice, and cooking oils from different manufacturers [1][2]

Core Viewpoint - The development of e-commerce and new business models is driving the high-quality growth of rural industries in Sheyang County, Jiangsu Province, enhancing brand influence and increasing farmers' income through innovative marketing strategies and improved logistics systems [1][3][5]. Group 1: E-commerce Development - The "Xiang Sheyang Fresh" public brand has been launched, leveraging e-commerce to promote over 60 agricultural products through online and offline sales [1]. - By the end of 2024, the number of e-commerce enterprises in Sheyang County reached 417, with online retail sales increasing from 1.35 billion yuan in 2021 to 1.96 billion yuan, averaging over 20% annual growth [8]. - The county has established a logistics system that enables 24-hour delivery to villages, reducing logistics costs by 20% [9]. Group 2: Infrastructure and Policy Support - Since being designated a "National E-commerce in Rural Areas Comprehensive Demonstration County" in 2021, Sheyang County has implemented a series of policies to support e-commerce development, including the establishment of a three-tier logistics and public service system [5][6]. - The county has upgraded its e-commerce public service center and built a cross-border e-commerce industrial park to provide diversified services for rural industry upgrades [6]. Group 3: Brand Development and Training - The "Sheyang Rice" brand has entered 28 large supermarkets and over 3,000 chain stores, with a brand value exceeding 35.721 billion yuan and an annual online transaction volume of 3.3 billion yuan [14][15]. - Sheyang County has conducted 73 e-commerce training sessions, covering over 3,200 participants, and has successfully incubated more than 100 local influencers [12]. - The "Xiang Sheyang Fresh" brand value reached 6 billion yuan by the end of 2024, reflecting the successful branding efforts in the region [15]. Group 4: Agricultural Innovation and Livelihood Improvement - The integration of live streaming and cold chain logistics has enabled local fishermen to sell their products nationwide, significantly improving their livelihoods [4][9]. - The county's innovative approaches, such as "fresh e-commerce + cold chain delivery," are reshaping the agricultural landscape and enhancing the income of farmers by over 30% [9].