9月16日，在中国质量（南京）大会"推动质量治理现代化 助力提振消费信心"专题会议上，区域公共品牌传递质量信任提振消费信心典 型案例正式发布。其中，盐城市射阳县"创新质量管理，培植信用优势，助推'射阳大米'品牌产业链质量提升"案例成功入选，作为深耕 单一产业的标杆范例，跻身全国10个单一类品牌案例之列。 在技术赋能上，首创"证码合一""双码并行"追溯系统——产品二维码与溯源码联动，溯源信息中直接嵌入合格证，实现全流程数据可 查、质量可溯；省内首家"苏链检"技术服务专家工作站的落地，更推动2个水稻新品种通过初审，为品质升级注入科技动力。 实打实的举措换来了看得见的成效：目前盐城市射阳县已建成绿色基地60万亩，培育绿色和有机食品39个、"江苏精品"4个；品牌成功进 驻28家大型商超、508个联营店，直接带动农民增收3亿元。而其"特色资源→标准提升→品牌增值"的发展路径、"双码追溯"的智慧监管 模式，更成为区域公共品牌质量升级的可复制样本，获省政府督查激励，为全国农产品品牌建设提供了"射阳经验"。 作为国家地理标志保护产品，"射阳大米"的品牌底气源自得天独厚的禀赋与精益求精的打磨。产自"中国优质粳稻之乡"射阳县，其 ...

近日，射阳县支行营业部日举办"稻香四溢，财富共聚"主题财富沙龙，并同步开展趣味客户掼蛋活动。此次活动既深化了银行与客户的情感联结，又有效推 广射阳大米品牌文化，实现金融服务与地方特色产业的深度融合。 精心筹备，打造特色财富盛宴 活动前期，支行围绕"射阳大米特色"进行周密策划与准备，多渠道精准邀约客户，确保参与群体契合活动定位；现场布置融入地方特色，专设射阳大米产品 展示区，让客户在接触金融服务的同时，直观感受地方特色产业的魅力，为活动奠定良好氛围基础。 智慧分享，共探财富增长路径 财富沙龙环节，支行理财经理以"稻香四溢中的财富智慧"为核心主题，结合客户需求与市场趋势，为到场客户量身定制资产配置策略；提供个性化财富管理 方案，通过专业解读帮助客户理清投资思路，提升财富规划能力。 掼蛋竞技，增进客户情谊与信任 随后的掼蛋比赛将活动氛围推向高潮，客户以四人一组组队，在激烈且友好的竞技中切磋牌技；竞技过程中，客户们围绕生活感悟、投资心得展开交流，进 一步加深彼此了解；支行工作人员全程提供贴心服务，保障活动有序推进，让客户切实感受到"家一般"的温暖。支行负责人表示，未来将持续探索金融与地 方特色产业融合的新方向、新路径 ...

Core Points - The food safety supervision and sampling inspection conducted in Qingpu District, Shanghai, revealed that out of 86 batches tested, 83 were qualified and 3 were unqualified [1] - The unqualified products have been subjected to legal investigation and action by the local market supervision authority [1] Summary of Unqualified Products - The unqualified products included: - Pesticide residue in ginger from a supermarket, with a detected level of 0.030 mg/kg against a standard of ≤0.02 mg/kg [1] - Pesticide residue in carrot from a dining establishment, with a detected level of 0.50 mg/kg against a standard of ≤0.2 mg/kg [1] - Detected anionic synthetic detergent on a bowl from a restaurant, with a level of 0.037 mg/100 cm², which is not permissible [1] Summary of Qualified Products - The qualified products included various food items such as: - Handcrafted potato chips from a company in Jiangsu, packaged in 500g bags [1] - Edible vegetable oil from a Shanghai-based company, packaged in 5-liter bottles [1] - Various other food products including snacks, rice, and cooking oils from different manufacturers [1][2]

Core Viewpoint - The development of e-commerce and new business models is driving the high-quality growth of rural industries in Sheyang County, Jiangsu Province, enhancing brand influence and increasing farmers' income through innovative marketing strategies and improved logistics systems [1][3][5]. Group 1: E-commerce Development - The "Xiang Sheyang Fresh" public brand has been launched, leveraging e-commerce to promote over 60 agricultural products through online and offline sales [1]. - By the end of 2024, the number of e-commerce enterprises in Sheyang County reached 417, with online retail sales increasing from 1.35 billion yuan in 2021 to 1.96 billion yuan, averaging over 20% annual growth [8]. - The county has established a logistics system that enables 24-hour delivery to villages, reducing logistics costs by 20% [9]. Group 2: Infrastructure and Policy Support - Since being designated a "National E-commerce in Rural Areas Comprehensive Demonstration County" in 2021, Sheyang County has implemented a series of policies to support e-commerce development, including the establishment of a three-tier logistics and public service system [5][6]. - The county has upgraded its e-commerce public service center and built a cross-border e-commerce industrial park to provide diversified services for rural industry upgrades [6]. Group 3: Brand Development and Training - The "Sheyang Rice" brand has entered 28 large supermarkets and over 3,000 chain stores, with a brand value exceeding 35.721 billion yuan and an annual online transaction volume of 3.3 billion yuan [14][15]. - Sheyang County has conducted 73 e-commerce training sessions, covering over 3,200 participants, and has successfully incubated more than 100 local influencers [12]. - The "Xiang Sheyang Fresh" brand value reached 6 billion yuan by the end of 2024, reflecting the successful branding efforts in the region [15]. Group 4: Agricultural Innovation and Livelihood Improvement - The integration of live streaming and cold chain logistics has enabled local fishermen to sell their products nationwide, significantly improving their livelihoods [4][9]. - The county's innovative approaches, such as "fresh e-commerce + cold chain delivery," are reshaping the agricultural landscape and enhancing the income of farmers by over 30% [9].