Core Viewpoint - Baozun E-commerce is undergoing a transformation by acquiring international footwear and apparel brands' operational rights in China, aiming to overcome performance challenges, yet it has not achieved profitability as of Q1 this year [2][4]. Group 1: Financial Performance - Baozun E-commerce has seen a significant decline in its stock price, with its Hong Kong shares dropping from 148 HKD to around 7 HKD, resulting in a market value loss of over 90% [2]. - The company reported a net loss of 1.85 billion CNY in 2024, accumulating total losses exceeding 1.3 billion CNY from 2021 to 2024 [4]. - The e-commerce business revenue for Baozun from 2022 to 2024 was 8.401 billion CNY, 7.621 billion CNY, and 8.070 billion CNY, with profits remaining stagnant [10]. Group 2: Strategic Acquisitions - Recently, Baozun acquired the China operations of the UK high-end yoga apparel brand Sweaty Betty, which is currently hiring for various positions [3]. - The company previously acquired GAP's China operations in 2022, leading to a substantial loss of 653 million CNY that year, and also acquired Hunter's China operations in 2023 [4][6]. - Sweaty Betty's global performance has been declining, with a revenue drop of 490 million USD in 2024 and 710 million USD in Q1 2025, impacting the parent company, Wolverine World Wide [5]. Group 3: Market Challenges - The e-commerce industry faces growth limitations due to low entry barriers and intense competition, with major brands preferring to establish direct sales channels [8]. - Baozun's brand management segment, while showing potential, has not yet turned profitable, with a net loss of 1.69 billion CNY in 2024 despite a revenue increase of 15.97% [9]. - The company is expanding its offline presence, with GAP planning to open 50 new stores by 2025, indicating a shift in strategy to counteract online growth challenges [11].

Core Viewpoint - Shanghai Kaijie E-commerce Co., Ltd. is transitioning to the Hong Kong Stock Exchange for its IPO after facing challenges in the A-share market, with a history of declining performance and a need to regain market confidence [2][3][12]. Company Overview - Founded in 2010 by former Procter & Gamble executive Xu Hao, Shanghai Kaijie provides comprehensive e-commerce services to major brands like Mondelez, KFC, and Pepsi [3][5]. - The company has attracted investments from 18 notable investors, including major securities firms [5][7]. Financial Performance - The company has experienced a "three consecutive declines" in performance, with revenues of RMB 18.29 billion, RMB 17.23 billion, and RMB 16.99 billion from 2022 to 2024, respectively [18]. - Net profits have also decreased from RMB 86.47 million in 2022 to RMB 60.43 million in 2024 [18]. - The gross profit margin has declined from 24.0% in 2022 to 21.8% in 2024, indicating pressure on profitability [20]. Client and Revenue Dynamics - The number of brand partners has increased from 80 in 2022 to 113 in 2024, but revenue from the largest client has grown, indicating increased dependency on major clients [16][17]. - The company has faced challenges with client renewals, leading to significant revenue losses from key partnerships in the pet and beauty sectors [21]. Market Environment - The e-commerce market is becoming increasingly competitive, with many companies struggling to maintain profitability. For instance, competitors like Baozun and Liren Lizhuang have reported mixed financial results [24][25]. - The industry is witnessing a shift where companies are transitioning from being service providers to building their own brands, which Shanghai Kaijie has yet to adopt [25]. Future Outlook - The company is now seeking to establish itself in the Hong Kong market after unsuccessful attempts to list on the New Third Board and the Shenzhen Stock Exchange [12][13]. - The ongoing challenges in the e-commerce sector, including rising operational costs and pressure from brand partners, may hinder Shanghai Kaijie's growth unless it diversifies its business model [21][24].