东方证券发布研报称，通过对本届"最长周期+最简规则"双11的复盘，该行发现：1)美妆正从"单一的功 能性消费"迈向"复合功效+情感消费"，消费韧性将进一步突出;2)美妆不再依赖单一流量窗口，渠道提 效的叙事正在强化;3)头部品牌势能具更强韧性。该行继续看好品牌资产雄厚、能抓住渠道及产品周期 的头部公司，以及边际改善的标的。 东方证券主要观点如下： 双11大盘稳健增长，美妆即时零售爆发 1)据星图数据，双11大促期间(10月7日-11月11日)全网电商销售额16950亿元/+14.2%(同比增速、下同)， 其中综合电商销售额16191亿元/+12.3%，天猫、京东、抖音销售额位居前三;2)综合电商平台销售额 TOP5分别为家电、手机数码、服装、美妆个护、女鞋/男鞋/箱包，占比分别为16.5/14.6/14/8.2/6.5%;3)美 妆分品类：美容护肤品类销售额991亿元/+11.65%，洗护清洁444亿元/+13.54%，香水彩妆334亿 元/+13.52%;此外，从主要平台的统计口径看，美妆销售额增速基本为中个位数到10%出头;4)全网即时 零售销售额670亿元/+138.4%表现亮眼，以美团为例，10月底正 ...

Investment Rating - The industry investment rating is "Positive (Maintain)" [6] Core Insights - The beauty and personal care sector is transitioning from "single functional consumption" to "composite efficacy + emotional consumption," indicating enhanced consumer resilience [4] - The beauty industry is no longer reliant on a single traffic window, with narratives around channel efficiency strengthening [4] - Leading brands exhibit stronger resilience, with a positive outlook on companies with robust brand assets that can capitalize on channel and product cycles [4] Summary by Sections Industry Overview - The Double 11 shopping festival saw a total e-commerce sales of 16,950 billion yuan, reflecting a year-on-year growth of 14.2% [8] - Beauty and personal care sales reached 991 billion yuan, growing by 11.65% [8] - Instant retail sales surged to 670 billion yuan, marking a remarkable growth of 138.4% [8] Market Dynamics - Tmall leads in high-end beauty sales, while Douyin is becoming a significant platform for domestic brands [8] - The top five beauty brands on Tmall include Proya, Estée Lauder, Lancôme, L'Oréal, and SkinCeuticals, with Proya maintaining the top position for three consecutive years [8] - Douyin's beauty sales rankings show Han Shu at the top, followed by Proya and L'Oréal [8] Company Performance - Leading brands like Up Beauty, Ruo Yu Chen, and Mao Ge Ping have shown impressive performance during the Double 11 event [8] - Up Beauty's sales increased by 145% year-on-year, with significant growth on both Tmall and Douyin [8] - Ruo Yu Chen's sales saw a staggering 35-fold increase year-on-year, with Douyin sales growing by over 100% [8]

Core Insights - The Double Eleven shopping festival shows a robust double-digit growth, with impressive performance in instant retail and a trend towards integrated service across platforms [1][2] - The beauty category maintains steady growth across multiple platforms, with Tmall's high-end international brand rankings recovering and Douyin's leading domestic brands performing well [3] Group 1: Double Eleven Performance - The overall GMV for Double Eleven in 2025 is projected to reach 1,695 billion, representing a 14% increase from 2024, with instant retail showing significant growth [2] - Tmall achieved its best growth in four years, significantly driven by the 88VIP program, while JD.com set new transaction records [2] Group 2: Beauty Category Insights - The skincare and makeup categories are expected to grow between 5-15% across platforms, with domestic brands like Proya maintaining a strong position [3] - High-end international brands such as Estée Lauder and SK-II have seen improvements in their rankings, benefiting from high-value user contributions [3] Group 3: Brand Performance - Brands like Ruoyuchen and Shangmei have shown remarkable performance during Double Eleven, with Ruoyuchen's total GMV increasing by 80% year-on-year [4] - The brand management and e-commerce operations of Kangwang and Aveeno have also seen significant growth, with some brands achieving over 200% year-on-year increases [4]

Investment Rating - The report maintains a "Positive" outlook on the cosmetics and medical beauty industry, highlighting potential growth opportunities despite recent market underperformance [2]. Core Insights - The cosmetics and medical beauty sector has underperformed the market, with the Shenwan Beauty Care Index declining by 3.1% from October 31 to November 7, 2025 [3][4]. - The upcoming Double 11 shopping festival is expected to boost performance for companies like Shuangmei Co. and Maogeping, with strong sales anticipated on platforms like Douyin and Tmall [3][9]. - Key companies such as Proya, Shanghai Jahwa, and Ruifucheng have shown varying performance, with Proya's revenue for Q3 2025 at 1.736 billion yuan, down 11.63% year-on-year, while Shanghai Jahwa's revenue increased by 28% to 1.483 billion yuan [10][16]. Summary by Sections Industry Performance - The cosmetics and medical beauty sector has shown a decline, with the Shenwan Cosmetics Index down 2.6%, underperforming the Shenwan A Index by 3.3 percentage points [3][4]. - The top-performing stocks this week included *ST Meigu (+12.3%) and Jinsong New Materials (+6.2%), while Huaxi Biological and Beitaini saw declines of 7.8% and 7.4%, respectively [5]. Company Performance - Proya's Q3 2025 revenue was 1.736 billion yuan, a decrease of 11.63% year-on-year, with a net profit of 227 million yuan, down 23.64% [10][11]. - Shanghai Jahwa reported Q3 revenue of 1.483 billion yuan, up 28%, with a net profit of 140 million yuan [16]. - Ruifucheng's Q3 revenue reached 819 million yuan, a significant increase of 123.4% year-on-year, with a net profit of 33 million yuan [20]. Market Trends - The 8th China International Import Expo showcased international beauty brands, indicating a shift towards high-end markets and functional skincare products [31]. - The report highlights the increasing importance of e-commerce channels, with brands like Maogeping and Shuangmei Co. performing well on platforms like Tmall and Douyin [9][24]. E-commerce Data - In September 2025, the GMV for domestic brands on Douyin and Tmall showed significant growth, with Shuangmei Co. achieving a GMV of 8.1 billion yuan, up 47% year-on-year [24]. - The overall retail sales of cosmetics in September 2025 reached 368 billion yuan, reflecting an 8.6% year-on-year growth, driven by pre-Double 11 promotions [25][27].

Core Viewpoint - Ruoyuchen has demonstrated strong financial performance in Q3 2025, leading the industry in both revenue and net profit, with significant growth in its proprietary brands and brand management services [2][6]. Group 1: Company Overview - Ruoyuchen, established on May 10, 2011, is a leading online brand management service provider in China, listed on the Shenzhen Stock Exchange since September 25, 2020 [1]. - The company operates in the e-commerce services sector, focusing on online operations, channel distribution, and brand planning, with services including brand positioning, store operations, integrated marketing, data mining, and supply chain management [1]. Group 2: Financial Performance - In Q3 2025, Ruoyuchen reported revenue of 2.138 billion yuan, ranking first in the industry, significantly above the industry average of 969 million yuan and the median of 892 million yuan [2]. - The net profit for the same period was 105 million yuan, also leading the industry, surpassing the average of 31.07 million yuan and the median of 21.64 million yuan [2]. Group 3: Financial Ratios - The asset-liability ratio for Q3 2025 was 56.52%, an increase from 27.46% in the previous year, which is higher than the industry average of 17.59% [3]. - The gross profit margin improved to 58.49% from 46.50% year-on-year, exceeding the industry average of 33.86% [3]. Group 4: Shareholder Information - As of September 30, 2025, the number of A-share shareholders decreased by 16.13% to 22,800, while the average number of circulating A-shares held per shareholder increased by 61.32% to 9,928.1 [5]. - Notable changes among the top ten circulating shareholders include significant increases in holdings by several funds, indicating a shift in shareholder composition [5]. Group 5: Growth Drivers - Ruoyuchen's proprietary brands have become a key growth driver, with Q3 2025 revenue from proprietary brands reaching 451 million yuan, a year-on-year increase of 344.5%, marking the first time that revenue from proprietary brands exceeded 55% of total revenue [6]. - The brand management business also saw substantial growth, with Q3 revenue of 204 million yuan, up 114.1% year-on-year [6].

Investment Rating - The report maintains a "Buy" investment rating for the company [8] Core Insights - The company reported a total revenue of 2.138 billion yuan for the first three quarters of 2025, representing an 85% year-on-year increase, with a net profit of 105 million yuan, up 82% [4][5] - The company's gross margin increased by 12 percentage points to 61.02% in Q3 2025, driven by economies of scale and improved profitability from proprietary brands [5] - The proprietary brands are showing strong growth, with significant revenue increases from brands like Zhanjia and Feicui, indicating a solid market position and potential for continued performance [6] Summary by Sections Financial Performance - In Q3 2025, total revenue reached 819 million yuan, a 123% increase year-on-year, with a net profit of 33 million yuan, up 73% [4][5] - The company adjusted its earnings per share (EPS) forecasts for 2025-2027 to 0.58, 0.83, and 1.14 yuan respectively, reflecting strong growth expectations [7][8] Brand Performance - Zhanjia's revenue in Q3 2025 grew by 119% to 227 million yuan, ranking among the top in its category on major e-commerce platforms [6] - The new brand Niuyibei launched in June 2025 achieved 12 million yuan in revenue by September, with a threefold increase in GMV in August and September [6] Profitability Outlook - The company is positioned in high-growth sectors such as household cleaning and health supplements, with successful brand incubation expected to drive future growth [7] - The report projects a net profit growth rate of 94.6% for 2024, 71.7% for 2025, and 42.1% for 2026, indicating strong profitability potential [10]

New Consumption - The company Ruyuchen (003010.SZ) reported a 73% year-on-year growth in net profit attributable to shareholders in Q3 2025, driven by strong performance in its proprietary brands [2][10] - For the first three quarters of 2025, the company achieved revenue of 2.14 billion yuan, an 85% increase year-on-year, and a net profit of 105 million yuan, up 82% [2][10] - The proprietary brand business accounted for 55.1% of total revenue, with brands like Zhanjia and Feicui maintaining high growth rates [11][12] Metal New Materials - Xiamen Tungsten (600549.SH) exceeded expectations in Q3 2025, with revenue of 12.82 billion yuan, a 39.3% year-on-year increase, and a net profit of 810 million yuan, up 109.9% [15][16] - The tungsten and molybdenum segment saw significant profit growth due to rising tungsten prices, with Q3 profits reaching 1.06 billion yuan, a 98.3% increase year-on-year [16][18] - The company is positioned to benefit from the rising demand for cobalt lithium in the energy new materials sector, with a 45% year-on-year increase in sales volume [17][18] Transportation - Milkewei (603713.SH) reported a 2.1% increase in revenue to 3.64 billion yuan in Q3 2025, although net profit decreased by 3.5% to 173 million yuan [20][21] - The company's integrated logistics strategy is showing results, with total assets growing by 41.42% year-on-year, indicating rapid expansion in distribution business [21][23] - The gross margin improved to 11.2%, driven by optimization in distribution product categories [21][22] Machinery/Building Materials - Weixing New Materials (002372.SZ) experienced a revenue decline of 10.76% year-on-year in the first three quarters of 2025, with net profit down 13.52% [25][26] - The company reported a slight improvement in performance due to investment gains, with a gross margin of 43.04% in Q3 [26][27] - The company is facing challenges in operational performance despite a healthy cash flow situation [27][28] Overseas/Education Research - Tiangong International (00826.HK) is transitioning from a cutting tool manufacturer to a leader in high-end materials, focusing on powder metallurgy and titanium alloy sectors [34][35] - The company is expected to benefit from the growing demand in high-value sectors such as aerospace and consumer electronics [36][38] - The powder metallurgy technology is seen as a key platform for entering strategic new materials and high-end manufacturing markets, potentially enhancing both performance and valuation [37][38] North Exchange - Jianbang Technology (920242.BJ) reported a 9% year-on-year revenue increase to 586 million yuan in the first three quarters of 2025, despite facing credit loss provisions [39][40] - The company is expanding its product offerings in the automotive electronics sector and has initiated production at its Thailand factory [41][42] - Future growth is anticipated from the development of optoelectronic hybrid interconnection products and a focus on non-automotive components [42]

Investment Rating - The investment rating for the company is "Accumulate" (maintained) [5] Core Views - The company reported a 73% year-on-year growth in net profit attributable to shareholders for Q3 2025, driven by strong performance in its proprietary brands [5][7] - The company achieved a revenue of 2.14 billion yuan in the first three quarters of 2025, representing an 85% year-on-year increase [7] - The proprietary brand business contributed significantly to revenue, accounting for 55.1% of total revenue in Q3 2025 [7] Financial Performance Summary - Revenue projections for the company are as follows: - 2023: 1,366 million yuan - 2024: 1,766 million yuan (12.25% growth) - 2025E: 3,159 million yuan (78.89% growth) - 2026E: 4,146 million yuan (31.27% growth) - 2027E: 5,005 million yuan (20.71% growth) [6] - Net profit attributable to shareholders is projected to grow from 54 million yuan in 2023 to 350 million yuan in 2027, with growth rates of 60.83%, 94.58%, 70.93%, 42.90%, and 35.61% respectively [6] - The company's gross margin improved by 12.0 percentage points to 58.5% in the first three quarters of 2025 [7] Brand Performance - The proprietary brand "Zhanjia" generated 227 million yuan in revenue in Q3 2025, marking a 118.9% year-on-year increase [7] - The brand "Feicui" achieved revenue of 203 million yuan in Q3 2025, with a sequential growth of over 98.8% [7] - The newly launched brand "Niuyibei" contributed 12.13 million yuan in revenue by September 2025, with significant growth in GMV [7] Brand Management - The brand management business generated 539 million yuan in revenue in the first three quarters of 2025, a 71.1% year-on-year increase [7] - The company focuses on the health and personal care sectors, enhancing its brand management ecosystem and operational capabilities [7]

Core Insights - The company achieved revenue of 820 million yuan in Q3 2025, representing a year-on-year increase of 123%, and a net profit attributable to shareholders of 32.51 million yuan, up 73% year-on-year [1] Group 1: Brand Performance - The self-owned brand business performed exceptionally well, generating revenue of 450 million yuan in Q3 2025, a year-on-year increase of 345%, with brands Zhenjia and Feicui showing sustained high growth [2] - Zhenjia's revenue reached 227 million yuan, up 119% year-on-year, while Feicui's revenue was 203 million yuan, with a sequential growth of over 98.8% [2] - The new brand Niu Yibei, launched in June, achieved revenue of 12.13 million yuan by September, with a threefold growth in GMV in August and September [2] Group 2: Business Segments - Brand management business saw a significant increase, with revenue of 200 million yuan in Q3 2025, a year-on-year growth of 114%, while the agency operation business experienced a slight decline, with revenue of approximately 160 million yuan, down about 3% [2] Group 3: Financial Metrics - The gross margin increased by 12.4 percentage points to 61.0% in Q3 2025, primarily due to the substantial growth in self-owned brands, which have a higher gross margin [2] - The sales expense ratio increased by 18.8 percentage points to 54.5%, attributed to increased advertising expenses and changes in revenue recognition, while management and R&D expense ratios decreased [2] Group 4: Profit Forecast and Investment Rating - The outlook for self-owned brands remains positive, with an upward revision of net profit forecasts for 2025-2027 to 181 million, 260 million, and 353 million yuan respectively, corresponding to PE valuations of 52x, 36x, and 27x [3] - The company maintains a "Buy" rating based on the strong performance of self-owned brands and brand management business [3]

Core Insights - The company reported a significant revenue increase of 85.3% year-on-year for the first three quarters, reaching 2.138 billion yuan, with a net profit of 105 million yuan, up 81.6% [1] - In Q3 alone, revenue surged by 123.4% to 819 million yuan, while net profit grew by 73.2% to 33 million yuan [1] Group 1: Business Performance - The proprietary brand business showed remarkable growth, generating 451 million yuan in Q3, a 344.5% increase, accounting for 55.1% of total revenue [1] - The brand "Zhanjia" achieved revenue of 227 million yuan in Q3, up 118.9%, and 680 million yuan for the first three quarters, a 148.6% increase [1] - The brand "Feicui" reported Q3 revenue of 203 million yuan, a 98.8% increase from Q2, with total revenue for the first three quarters reaching 362 million yuan [1] - The newly launched brand "Niuyibei" generated 12.126 million yuan in revenue by September, focusing on cost-effective single-ingredient products for the mass dietary supplement market [1] Group 2: Future Outlook - The company plans to continue focusing on proprietary brand development while maintaining steady growth in brand management and e-commerce operations [2] - The company has submitted an application to the Hong Kong Stock Exchange and is advancing its strategy for international expansion of proprietary brands, particularly in Southeast Asia [3] - The company aims to leverage the advantages of the Hong Kong capital market to support its global strategy and pursue strategic acquisitions of high-potential overseas brands [3]