Group 1 - The company reported a revenue of RMB 3.104 billion for the first half of 2025, with a net profit of RMB 289 million, representing a year-on-year increase of 2.17% and a net profit margin rise from 8.55% in the first half of 2024 to 9.31% [1] - Revenue from e-commerce platforms increased by 8.88% year-on-year to RMB 595 million, with specific contributions from Tmall (RMB 129 million), Vipshop (RMB 245 million), Douyin (RMB 116 million, up 14.25%), and WeChat Video Account (RMB 55.66 million, up 136.45%) [1] - The growth in e-commerce revenue is attributed to the company's comprehensive upgrade strategy aimed at adapting to changing consumer online shopping habits and expanding its e-commerce team [1] Group 2 - In the second half of the year, the company plans to implement reform measures across various fields to enhance its capabilities as a "light luxury brand management group" and support multi-brand development [2] - The core goal for brand promotion in 2025 is to "shape a clear brand power," focusing on improving brand tone, building consumer perception, accelerating brand expansion, and driving content commercialization [2] - Strategies include enhancing brand tone through luxury imagery, unique strong categories, relaxed promotional content, and strong product pairings, with a focus on fashion shows and collaborations with well-known IPs to increase brand awareness and reputation [2]

他表示，要吸引及留住消费者最终还是靠产品本身，"工展会购物节"汇聚琳琅满目的产品，能为消费者 带来丰富的购物体验，尤其香港品牌一直深受消费者信赖和喜爱。 另外，销售平台亦相当重要。"工展会购物节"是一个结合食、买、玩的盛事，自2021年首度登场以来深 受市民和游客好评，不仅让普罗大众尽情享受购物乐趣，更为港商提供推广和销售产品的平台，让企业 有更多机会接触消费者、提升品牌影响力。 智通财经APP获悉，8月1日，商务及经济发展局局长丘应桦出席第五届"工展会购物节"开幕致辞指，零 售业发展需要集中人、场所、货物三大要素，"工展会购物节"为港商提供推广和销售产品的平台，让企 业有更多机会接触消费者、提升品牌影响力。他鼓励企业透过建立自家品牌增加竞争力，以在充满挑战 的市场环境中突显优势，并为香港经济注入新动能。 同时，政府在过去两年积极鼓励企业发展电子商贸(电商)业务以拓展更多销售渠道。当中透过香港贸易 发展局举行的第二届"香港好物节"，同样于今日登场，协助港商把握内地电商平台的丰富客源和流量， 提升品牌及产品在内地的知名度。今年，有近260个品牌参与活动，以优惠折扣、直播带货和线上线下 不同渠道进行推广. 丘应桦 ...