电影+跨界合作
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龙卡龙标电影信用卡发布,配套“电影票买一赠一”等消费优惠
Nan Fang Du Shi Bao· 2025-11-11 08:59
Group 1 - The Dragon Card Movie Credit Card was officially launched on November 11, during the 2025 Golden Rooster and Hundred Flowers Film Festival, in collaboration with China Construction Bank, China UnionPay, and Damai Entertainment [1][5] - The card aims to promote movie consumption, featuring a design that incorporates classic movie elements and offers benefits such as "buy one get one free" movie tickets, dining vouchers, and various lifestyle discounts [3][5] - This initiative represents an innovative exploration of "movie+" cross-industry collaboration, injecting new financial vitality into movie consumption [3]
建行发布龙卡龙标电影信用卡
Guan Cha Zhe Wang· 2025-11-11 07:35
该卡以促进电影消费为目标,卡面设计融入经典电影"龙标"形象元素,配套"电影票买一赠一"优惠权 益,并叠加餐饮代金券、商圈优惠等多项生活福利,让持卡人更好跟着电影品美食、畅消费,助力多元 消费生态构建。龙卡龙标电影信用卡的推出,是"电影+"跨界合作的又一次探索创新,将为电影消费注 入金融新活力。 国家电影局网站消息,11月11日,中国建设银行联合中国银联、大麦娱乐打造的龙卡龙标电影信用卡在 2025年金鸡百花电影节金鸡电影市场启动仪式上正式发布。中宣部电影局、中国建设银行、中国银联、 大麦娱乐有关负责人等出席发布仪式,并为首批持卡人代表授卡。 ...