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电影《浪浪山小妖怪》
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创新服务让“观影流量”变“消费留量” “电影+”多元跨界催生千亿级消费大市场
Yang Shi Wang· 2025-10-23 05:53
央视网消息:2025年开年至今,中国电影市场佳片不断,电影总票房节节攀升,三季度的暑期档表现也相当亮眼。而刚刚过去的国 庆中秋假期,全国多地,一张小小的电影票串联起了多元消费场景,电影创造的价值链条正不断延伸。 在浙江湖州,观众凭电影票根即可享受景区门票减免、餐饮专属折扣、购物满赠等诸多优惠权益,活动覆盖全区91家商圈、餐饮店 铺和7家影院。 2025年以来,中国电影产业不断向多元消费生态转型,"电影+"持续释放新活力,"为一部电影奔赴一座城"成为文旅新趋势。 国庆中秋假期,在山东青岛东方影都影视产业园里,电影《蛟龙行动》实景片场已成为一处热门打卡地和研学目的地。120米长的 核潜艇外壳模型,精细还原的指挥舱、鱼雷舱、核反应堆舱,以及绿幕合成影棚,让游客真切感受电影科技的力量。 走出影视产业园,青岛的滨海风光、里院建筑、啤酒文化也与影视IP深度融合,催生了"影视啤酒街"等特色消费场景,重塑游客在 青岛的旅行体验。 山东青岛太平山观光索道副总经理张涵钰介绍,电影火了之后,来的游客明显比之前多了起来。他们顺势提升了硬件,2025年还修 缮了索道、增加了照明和夜景观光。在国庆期间,单日接客量达到1万人次左右。 将影 ...
电影《浪浪山小妖怪》总票房破17亿元
Core Insights - The film "浪浪山小妖怪" has achieved a total box office revenue of over 1.7 billion yuan after 78 days of release [1] Group 1 - The film's performance indicates strong audience interest and market potential in the current film industry [1]
中国电影产业正向多元消费生态转型
0:00 / 1:54 日前,电影《浪浪山小妖怪》推出XR体验项目,覆盖全国60余家商业综合体,不仅拓宽了电影IP的内容表达边界,更开创了"电影+XR"的全新商业范 式,实现"观影"与"体验"的双向引流。 如今,中国电影产业正从单一的票房经济向多元消费生态转型。观众单一观影行为和仅依靠票房盈利的传统模式已经转化为全场景消费模式。 今年以来,随着电影市场不断向好,电影投资也日趋多元化。一些头部电影公司的产业链延伸已从简单的环节叠加,升级为"内容IP化、场景多元化、 运营协同化"的生态构建,既通过资源整合降低了内容制作与渠道投放成本,也依托多业务联动打开了盈利空间。 此外,来自游戏、科技等多个行业的资本进入电影市场,带来了商业模式的全面创新。除了传统的票房分账,电影的收入来源变得更加多元化:流媒体 播放权、海外发行权、衍生品销售、游戏改编权、主题乐园授权等。这种多元化的收入结构,降低了电影投资的风险,也提高了投资回报率。 截至目前《浪浪山小妖怪》已推出超800款衍生单品,《罗小黑战记2》更是吸引大量客流走进线下快闪店消费。据业内统计,电影门票花费1元就能带 动同期周边消费将近5元。 北京大学文化资源研究中心主任 ...
IP联动火爆出圈!“电影+”多元跨界成为打开拉动消费、产业升级“金钥匙”
Yang Shi Wang· 2025-09-29 06:30
Core Insights - The film industry is transitioning from a single box office economy to a diversified consumption ecosystem, with policies supporting the "film+" model to drive economic growth and consumption [1][8][20] Group 1: Policy and Economic Impact - The Chinese government has introduced policies to promote "film+" consumption, encouraging innovation in film-related services and experiences [8][20] - A significant initiative includes the distribution of 36.8 million yuan in film consumption vouchers in Zhejiang, aimed at integrating film with tourism and food [11] - The "film ticket root exchange for scenic area discounts" initiative in Zhejiang has successfully increased foot traffic in local restaurants, demonstrating the economic benefits of film-related activities [12] Group 2: Cultural Integration and Consumer Experience - Cinemas are evolving into cultural hubs by offering combined experiences such as film screenings with traditional music performances and local cuisine, creating a win-win situation for cinemas, cultural heritage, and audiences [4][20] - The integration of film with tourism and local culture is exemplified by events like the "Nezha International Consumption Carnival" in Tianjin, which showcases local culture and promotes regional development [16] - The ninth Pingyao International Film Festival highlights the fusion of culture and tourism, enhancing the economic vitality of historical sites through film-related activities [20] Group 3: Technological Innovation - The introduction of XR (Extended Reality) experiences in cinemas represents a new commercial paradigm, expanding the boundaries of film IP and enhancing audience engagement [22] - The film industry is leveraging technology to create immersive experiences, further driving consumer interest and participation [14][22] Group 4: Future Directions - Industry leaders emphasize the potential for cinemas to serve as public cultural spaces, expanding their roles to include live events and community activities [23] - The ongoing trend of "film+" indicates a broad development space for both upstream and downstream sectors, suggesting a promising future for the integration of film with various industries [14]
电影《浪浪山小妖怪》延长上映至11月1日
(原标题:电影《浪浪山小妖怪》延长上映至11月1日) 人民财讯9月23日电,电影《浪浪山小妖怪》宣布密钥延期,将延长上映至11月1日。据猫眼专业版数 据,截至当前影片累计票房已达16.37亿元。 ...
西贝内部人士回应“华与华10年咨询费6000万”:属实|首席资讯日报
首席商业评论· 2025-09-15 04:25
Group 1 - The consulting fee of 60 million for ten years between Huayi and Xibei is confirmed to be true by internal sources [1] - Xibei's internal response indicates that the consulting service provided by Huayi is valued for its subscription model, which generates value over time [1] Group 2 - Jin Yi Film's recent operational status is normal, with no significant changes in the internal and external business environment [2] - The company has not identified any undisclosed major matters that could impact stock trading [2] Group 3 - A new type of biological hybrid robot has been developed, capable of crawling at different speeds under light stimulation, revealing the connection between neural signals and muscle movement [3] Group 4 - UnitedHealth Group is seeking a meeting with President Trump amid regulatory challenges, indicating an increase in lobbying efforts in Washington [4] Group 5 - A survey shows that U.S. tariff policies have led to over a 20% increase in costs for small and medium-sized enterprises, with many reducing shipping volumes due to cost pressures [5] Group 6 - The film "Light as a Feather" has surpassed 10 million in total box office revenue within two days of its release [6] Group 7 - The China Communications Enterprise Association supports the Ministry of Commerce's investigation into U.S. products and measures, criticizing unilateral and discriminatory practices by the U.S. government [7] Group 8 - The Chinese women's hockey team won the Asian Cup after 16 years, defeating India 4-1 in the final [8] Group 9 - Tesla's German factory plans to increase production due to excellent sales data, with adjustments made for the third and fourth quarters [9] Group 10 - The animated film "Wang Wang Mountain Little Monster" has entered the top five in China's animation box office history, surpassing 1.6031 billion in cumulative box office [10] Group 11 - Shanghai Botai Internet of Vehicles Technology has submitted post-hearing documents to the Hong Kong Stock Exchange, indicating approval for its IPO application [11]
电影《浪浪山小妖怪》密钥延期
Mei Ri Jing Ji Xin Wen· 2025-08-25 14:39
Group 1 - The film "The Little Monster of Langlang Mountain" has had its release key extended, allowing it to continue screening until October 1 [1] - The current box office revenue for the film has reached 12.66 billion [1]
电影《浪浪山小妖怪》延长上映至国庆节
Core Insights - The film "浪浪山小妖怪" has had its release key extended, allowing it to continue screening until October 1 [1] - The current box office revenue for the film has reached 12.66 billion [1] Industry Summary - The extension of the film's release key indicates a positive trend in audience engagement and box office performance [1] - The significant box office figure of 12.66 billion suggests strong market demand and potential for further revenue growth before the new end date [1]
电影《浪浪山小妖怪》进入年度票房榜前四
Mei Ri Jing Ji Xin Wen· 2025-08-24 07:26
Core Insights - The movie "Wang Wang Mountain Little Monster" has achieved a cumulative box office (including pre-sales) of over 1.239 billion, surpassing the box office performance of "Feng Shen Part 2: War Fire West Qi" [1] - This achievement places "Wang Wang Mountain Little Monster" among the top four in the box office rankings for 2025 [1]
电影《浪浪山小妖怪》总票房破11亿元
Mei Ri Jing Ji Xin Wen· 2025-08-21 00:42
Core Insights - The film "The Little Monster of Langlang Mountain" has achieved a total box office revenue of over 1.1 billion yuan within 20 days of its release [1] Group 1 - The film's box office performance indicates strong audience interest and potential for continued revenue growth [1] - The rapid accumulation of box office revenue suggests effective marketing and positive reception among viewers [1] - The milestone of 1.1 billion yuan in just 20 days positions the film favorably within the competitive landscape of the film industry [1]