面对如何延续第一季成功、并实现自我超越的挑战，总导演陈廖宇日前在上海举办的超前看片会上坦 言，团队必须时刻提醒自己"从零开始"。这种"归零"心态，促使创作者回归艺术本源，探索"中式"表达 的更多可能性。"过去我们一说到'中式'，好像就必须是国画、水墨线条，其实'中式'也在变。"陈廖宇 说。 这种对"中式"美学当代表达的探索，在这部作品中得到了生动体现。例如，导演杜鹏鹏在《大鸟》中使 用了类似版画的风格，其笔触源自国画的枯笔与焦墨，故事内核则根植于个人记忆，其重要意象"羽 毛"的灵感，便来自他祖母去河边捡鸭毛的真实经历。同样，导演杨木在《如何成为三条龙》中，为表 现干旱的土地，创新性地采用了国画中的"皴法"，并借鉴了林风眠等艺术家的作品意境。 《中国奇谭》系列的诞生，源于对上海美术电影制片厂开创的"中国动画学派"的致敬与传承。总监制速 达说，"这一系列的创作，是对中国动画百年传统的回望与致敬，其根本目的是重拾中国动画短片创作 的多元实验精神，并以现代视角重新激活中国文化基因。它将极具东方神韵的艺术形式与当代叙事结 合，让故事扎根于中国语境。" 尽管九部作品在形式上千差万别，但所有作品都紧密扎根于中国文化语境与当 ...

Core Insights - The exhibition "To Shanghai" commemorates the 120th anniversary of Chinese cinema, showcasing 761 valuable exhibits and three main exhibition areas, marking the largest and most comprehensive exhibition since the Shanghai Film Museum opened [1] - The exhibition aims to explore why filmmakers have historically flocked to Shanghai and the numerous classics created there over the past 120 years [1] Group 1: Historical Context - The first film screening in China occurred on May 22, 1897, in Shanghai, marking the beginning of the city's relationship with cinema [1] - By the 1930s, Shanghai had established itself as a major film hub with three centers: a business center in Huangpu, a consumer center in Hongkou, and a production center in Xujiahui [2] - The exhibition highlights the vibrant film culture in Shanghai, with over 30 film production companies operating in Xujiahui and 32 cinemas in Hongkou, which accounted for more than half of Shanghai's cinemas at the time [2][3] Group 2: Creative Peaks - The second part of the exhibition, "Sea of Chinese Chapters," outlines five creative peaks in Shanghai's film history, emphasizing the contributions of filmmakers from various regions [6] - The establishment of the "Party's Film Group" in 1933 marked a significant milestone, leading to the creation of influential leftist films such as "The Sons and Daughters of the Storm" and "The Goddess" [6] - Post-World War II, the realism genre peaked with films like "A River of Spring Water Flows East," which attracted over 700,000 viewers and became a box office success [8] Group 3: Cultural Integration - The exhibition concludes by illustrating how cinema has integrated into the fabric of Shanghai life, showcasing the city's achievements in film production, festivals, and cultural consumption [9] - The Shanghai International Film Festival, as the only A-class international film festival in China, serves as a window to the city's cinematic vitality, with historical signatures from filmmakers displayed [11] - A specially designed "Shanghai Film Map" connects filmmakers' residences, classic filming locations, and unique cinemas, creating a cultural route for film enthusiasts [11]

Core Insights - The Chinese film industry has surpassed 45.9 billion yuan in total box office revenue, with animated films performing particularly well, as two out of the top five films are animated [1] - The animated film "Wang Wang Mountain Little Monster" has achieved a box office of 1.717 billion yuan, becoming the highest-grossing 2D animated film in Chinese history, attracting over 47 million viewers [1] - The film's success is seen as a significant example for the development of Chinese animation, emphasizing the importance of blending traditional culture with modern storytelling [5] Industry Trends - Experts suggest that Chinese animation should follow a "technology-adapted aesthetics" path, focusing on creating high-quality works rooted in traditional Chinese culture [5] - The Shanghai Animation Film Studio is recognized for its "Chinese Animation School," which combines tradition and innovation, evolving from traditional styles to contemporary upgrades [8] - The film "Wang Wang Mountain Little Monster" creatively integrates traditional Chinese painting aesthetics with modern cinematic techniques, showcasing a blend of Eastern beauty and contemporary visuals [12] International Expansion - Chinese animation is experiencing rapid international growth, with films like "Ne Zha" and "Wang Wang Mountain Little Monster" gaining recognition and box office success abroad [15] - The overseas version of "Wang Wang Mountain Little Monster" retains its emotional core while adapting certain cultural terms for local audiences, facilitating cross-cultural understanding [19] - Strategies such as "global co-creation" and localized dubbing are being employed to enhance the appeal of Chinese animated films in international markets [21]

Core Insights - The film "Wang Wang Mountain Little Monster" has achieved significant box office success, grossing over 1.717 billion yuan and attracting more than 47 million viewers since its release on August 2, making it the highest-grossing 2D animated film in Chinese history and placing it among the top five animated films overall in China [1][10] - The film has generated a substantial cultural impact, with over 5.4 billion views across various platforms, and has established a licensing partnership with nearly 40 well-known companies, projecting total merchandise sales to exceed 2.5 billion yuan by the end of the year [1][5] - The film's creative team emphasizes the importance of innovation rooted in traditional culture, aiming to reflect contemporary realities and enhance the cultural brand of Shanghai [3][10] Industry Impact - The film represents a shift in the film industry from a single focus on box office revenue to a more diversified consumption ecosystem, showcasing the innovative capabilities of state-owned film enterprises [5] - The production team has outlined six key strategies for success, including adhering to creative principles, accurately reaching audiences, maximizing IP potential, expanding cinema experiences, embracing technological changes, and integrating cultural tourism to stimulate economic vitality [7][8] - The film has been recognized for its creative reinterpretation of classic literature, transforming traditional myths into relatable stories, thereby reflecting a significant elevation in content creation and narrative expression within the Chinese film industry [10]

Core Insights - The film "Wang Wang Mountain Little Monsters" has become a top performer in the summer box office, ranking first in the history of Chinese animated films, indicating a potential revival of 2D animation in China [1][5] - The success of the film has inspired confidence among industry professionals, suggesting that genuine content can attract audiences [5][10] - The film's production emphasizes the unique artistic expression of 2D animation, which is seen as a vital part of Chinese culture [5][6] Industry Trends - The 2D animation sector has faced challenges, including a decline in industry professionals and lower box office ceilings compared to 3D animation, but recent successes may signal a turnaround [5][10] - The film's production involved a significant number of artists, highlighting the labor-intensive nature of 2D animation compared to the more industrialized 3D animation process [5][6] - The industry is witnessing a growing audience base, which is crucial for the development of new and original content [10] Company Strategy - The production team aims to build a "Qitan Universe" around the IP of "Chinese Tales," with plans for future installments, indicating a long-term strategy for IP development [9] - The company is focused on balancing the development of classic IPs while also exploring new original stories that resonate with contemporary audiences [9][10] - The creative philosophy emphasizes not imitating others and continuously integrating new elements into the storytelling process, reflecting a commitment to innovation within the traditional framework [6][7]

Core Viewpoint - The success of "Wang Wang Mountain: Little Monsters" is attributed not only to the Shanghai Animation Film Studio but also to a cultural nostalgia and the emergence of new creative forces in the animation industry [4][5][20]. Group 1: Historical Context and Cultural Significance - The Shanghai Animation Film Studio (上美影) is seen as a cultural symbol, representing a golden era of Chinese animation that resonates with audiences despite the changing landscape of media consumption [4][5]. - The nostalgia for 上美影 reflects a broader cultural longing for authentic self-expression amidst the dominance of foreign cultural influences [5][6]. - The studio's past achievements, such as "The Monkey King," are contrasted with its current struggles to adapt to market demands, leading to a loss of creative vitality [8][10]. Group 2: Evolution of the Animation Industry - The animation industry in China has evolved into a more dynamic and industrialized landscape, with new players like 彩条屋 and 追光 emerging as significant forces [14][15]. - These new entities are characterized by their ability to produce commercially successful films that resonate with contemporary audiences, marking a departure from the traditional 上美影 model [14][15]. - The success of films like "The King's Return" and "Nezha" has reshaped the market, demonstrating the potential for animated features to achieve significant box office success [14][23]. Group 3: The Role of New Creatives - Independent studios and creators, referred to as "little monsters," are driving innovation and creativity in the animation sector, often producing content that resonates with younger audiences [19][20]. - The collaboration between 上美影 and these independent studios in projects like "Wang Wang Mountain" showcases a new model of creative partnership that leverages both traditional and modern storytelling techniques [18][19]. - The success of "Wang Wang Mountain" serves as a catalyst for revitalizing interest in 2D animation, highlighting the importance of aesthetic appeal and cultural relevance in contemporary storytelling [24][26]. Group 4: Future Prospects and Challenges - The animation industry faces challenges in scaling 2D animation production due to a lack of talent and resources, necessitating a long-term investment in education and infrastructure [25][26]. - Despite the potential for growth, the industry must navigate issues of power dynamics and cultural integrity to ensure a diverse and vibrant creative ecosystem [27][28]. - The success of "Wang Wang Mountain" indicates a promising direction for future projects, emphasizing the need for unique artistic expressions that resonate with both domestic and international audiences [26][27].

Core Viewpoint - The success of "Wang Wang Mountain Little Monsters" is attributed to the Shanghai Animation Film Studio, which has a strong cultural resonance and nostalgia in contemporary society, especially among younger audiences who did not experience its golden era [1][2][3][4]. Group 1: Cultural Significance - The desire for the Shanghai Animation Film Studio reflects a cultural nostalgia that permeates society, representing a lost era of pure self-expression before the influx of foreign cultural influences [2][4]. - The "Guochao" phenomenon, which emphasizes domestic cultural pride, is a manifestation of this nostalgia, indicating a collective yearning for a return to traditional values and aesthetics [3]. Group 2: Industry Evolution - The animation industry in China has evolved significantly, moving away from the traditional model of the Shanghai Animation Film Studio to a more dynamic and competitive landscape filled with new players [18][20]. - New animation studios, such as Coloroom and Light Chaser, have emerged as powerful entities in this new ecosystem, leveraging modern filmmaking techniques and appealing narratives to capture audience interest [18][21]. Group 3: Market Dynamics - The success of "Wang Wang Mountain" is seen as a potential revival for 2D animation, which has been overshadowed by 3D animation in recent years, but its success is more of a result than a cause of a broader cultural and market shift [34][35]. - The production of 2D animation is labor-intensive and relies heavily on artistic talent, making it distinct from the more standardized and capital-intensive 3D animation process [36][37]. Group 4: Future Prospects - The future of 2D animation may see more projects like "Wang Wang Mountain" that focus on unique artistic styles and cultural narratives, which could lead to healthier commercial returns and audience engagement [38]. - The animation industry is encouraged to explore more artistic expressions rooted in Eastern aesthetics, which could lead to a more vibrant and diverse market landscape [38][39].

Core Viewpoint - The film "Wang Wang Mountain Little Monster" is described as an animation that allows everyone to see themselves, continuing the world view of the animated short "Little Monster's Summer" from the series "Chinese Tales" [1] Group 1: Film Overview - The film tells the story of four unnamed little monsters embarking on a "journey for scriptures," showcasing a new narrative structure and visual aesthetics of Chinese animation [1] - The film reflects the profound changes in the Chinese animation industry, balancing the inheritance of decades of artistic tradition with the need to adapt to the diversification of entertainment forms [1][2] Group 2: Creative Philosophy - The creative philosophy of "Shanghai Animation Film Studio" emphasizes originality and avoiding imitation, seeking a balance between artistic individuality and industrial standardization in animation production [2] - The film's production involved over 600 creative team members and the meticulous crafting of more than 1,800 shots, integrating traditional Chinese ink animation with modern techniques [2] Group 3: Audience Reception and Cultural Significance - Early audience feedback highlights the film's appeal across age groups, its representation of national aesthetics, and its innovative approach to the "Journey to the West" theme [3] - The film aims to resonate with audiences by reflecting beautiful emotions and aspirations, drawing inspiration from Chinese mythology and classical literature [3]

Core Insights - The article highlights the success of two traditional 2D animated films, "The King's Avatar: For the Glory" and "The Legend of Hei 2," which have both surpassed 200 million yuan in box office revenue and received high ratings on Douban, showcasing the potential of domestic 2D animation [3][4][6] Group 1: Film Performance - "The King's Avatar: For the Glory" has achieved a box office of over 360 million yuan and a Douban rating of 8.6, attributed to its dedicated six-year production process and strong fan base [4][5] - "The Legend of Hei 2" has also performed well, with a box office exceeding 200 million yuan and a significant online presence, indicating a strong market reception [6][7] Group 2: Creative Approach - Both films emphasize a "long-termism" approach, focusing on meticulous craftsmanship and cultural expression rather than quick profits, which has resonated with audiences [3][5] - "The King's Avatar: For the Glory" features over 200,000 hand-drawn frames, showcasing a commitment to traditional animation techniques and a unique aesthetic [4][5] Group 3: Cultural Impact - The success of these films reflects a growing appreciation for 2D animation in China, with the potential to redefine the landscape of domestic animated films [3][6] - The films incorporate elements of Chinese culture and storytelling, appealing to both domestic and international audiences [5][6]

Core Viewpoint - The summer film season in China is set to begin on June 1, featuring over 40 domestic and foreign films across various genres, including historical, suspense, action, comedy, and animation, promising a rich cinematic experience for audiences [1][23]. Group 1: Upcoming Films - The summer season will see a diverse range of films, including animated features like "Time Traveler" and "Submarine Adventure: Adventure Island," as well as suspense and drama films such as "Mission: Impossible 8" [2][4][6]. - Historical films are particularly anticipated this year, coinciding with the 80th anniversary of the victory in the Chinese People's War of Resistance Against Japanese Aggression, with titles like "East Extreme Island" and "731" set to be released [6][8][9]. Group 2: Film Characteristics - The films scheduled for release this summer are characterized by strong star power, with notable directors and actors involved, enhancing their appeal to audiences [23]. - The variety of genres and themes, including family-friendly animations and historical narratives, reflects a well-rounded film market that caters to diverse audience preferences [23]. Group 3: Market Outlook - The film market is expected to experience robust growth this summer, driven by a combination of high-quality productions and consumer-friendly initiatives aimed at boosting film attendance [23].