Core Viewpoint - The rise of esports events is becoming a new platform for offline retail to attract young consumers, with the first "Suning Cup" Honor of Kings Super League taking place from July 11 to August 18, featuring over 2,000 teams competing for a grand prize of 100,000 yuan [1][2]. Group 1: Event Overview - The tournament consists of three stages: preliminary rounds, qualifying rounds, and finals, with over 10,000 participants expected across 64 stores in 40 cities [2]. - The final championship will take place from August 15 to 18, with the winning team receiving a 100,000 yuan prize and the runner-up receiving 50,000 yuan [2]. Group 2: Retail Strategy - Suning aims to enhance the in-store experience by upgrading esports zones, including professional battle areas and large screen live broadcasts, to meet consumer demands for immersive gaming experiences [2][3]. - The event will also feature over 100 offline activities, such as "Coser parades" and "3C product showcases," to create a social and engaging environment [2][3]. Group 3: Market Insights - According to the "2024 China Esports Industry Report," the number of esports users in China has reached 490 million, providing significant opportunities for the retail sector to connect with consumers [2]. - The shift in consumer behavior from merely purchasing products to seeking experiences and atmospheres necessitates deeper immersive experiences from retail formats [3]. Group 4: Participation and Registration - Registration for the tournament is open through the Suning app and mini-programs, allowing participants to sign up for local competitions at designated Suning stores [6][7]. - The event will take place in major cities including Nanjing, Shanghai, Beijing, and Shenzhen, among others [7].