2025年王者荣耀KPL年度总决赛，是本次行程的首个亮点，赛事在北京鸟巢落地。11月8日，Savvy高管与旗下核心业务负责人共同观赛，足见其对中国移 动（600941）电竞市场的高度重视。据悉，该赛事门票开售12秒即告罄，现场观众超过6.2万人，成功创下"现场观众人数最多的单场电竞赛事"吉尼斯世 界纪录。 赛事现场，费萨尔亲王接受了媒体的采访并表示，KPL门票秒罄的场景令他深感震撼。他指出，英雄电竞赛事规模正迅速攀升，从去年在北京工体吸引3 万余名观众，到今年在鸟巢容纳超过6万人，短短一年间见证了中国电竞现场观赛规模的跨越式增长。 扬子晚报网11月14日讯(记者姜天圣)11月5日，沙特电竞协会主席兼Savvy董事会副主席费萨尔亲王与Savvy CEO布莱恩.沃德一行抵达上海，开启中国之 行。在英雄电竞联合创始人兼CEO唐丹妮、CFO王璐滢及各业务线高管的陪同下，代表团观摩了由英雄电竞参与承办的三项世界级赛事——2025王者荣耀 KPL年度总决赛、2025英雄联盟全球总决赛和2025反恐精英英特尔极限大师赛(IEM)成都站决赛，并调研了英雄电竞在上海、北京、成都的运营团队，与 当地媒体进行了深入交流。 现场 1 ...

Core Points - The National Stadium, known as the "Bird's Nest," is set to host the global mobile esports event for the first time in November, with a fully booked schedule for 2026 and the World Athletics Championships planned for 2027 [1] - The venue has hosted various high-profile events, including the World Athletics Championships and numerous concerts, attracting significant attendance, with 5 million visitors expected for the 2025 season [1] - The KPL Annual Finals for the game "Honor of Kings" will take place at the Bird's Nest, with an anticipated attendance of over 60,000 and a total prize pool of 70 million RMB [1] Company Development - The Bird's Nest is transitioning from a "single venue" to a "multi-functional cultural and sports hub," achieving sustainable profitability after covering costs such as depreciation and taxes [2] - Future plans include further integration of diverse development paths, focusing on traditional event advantages while expanding into digital economy and cultural innovation sectors [2]

Group 1: Event System Development - The Beijing Municipal Political Consultative Conference emphasized the need to build a sports event system to promote mass fitness and the sports industry [1] - Suggestions were made to create brand events in virtual sports to help Beijing become a "Three Olympic City" [1][2] - The importance of leveraging regional characteristics to develop unique events was highlighted, with specific recommendations for different districts [1] Group 2: E-sports and Virtual Sports - There is a push to strengthen the layout of high-level e-sports events, aiming to attract top global competitions like the League of Legends World Championship [2] - The government is encouraged to support virtual sports through financial subsidies and the establishment of industry guidance funds [2] - The development of a virtual sports event system and standards is proposed to enhance the digital economy [2] Group 3: Integration of Sports and Arts - The integration of sports and arts is seen as a new business model, with recommendations to create specialized plans for "Sports+" new industries [3] - The establishment of a multi-department online approval platform for "Sports+Art" projects is suggested to streamline processes and reduce operational costs [3] - Marketing support for "Sports+Art" initiatives is recommended to boost market activity and ticket sales [3] Group 4: Enhanced Viewing Experiences - The proposal includes creating immersive viewing experiences and interactive services with athletes to enhance the event experience [4] - A matrix of seasonal ice and snow events alongside professional leagues is suggested to utilize winter Olympic venues year-round [4] - Community sports events are to be supported through a dedicated fund, promoting local engagement and sponsorship incentives [4]