电竞+文旅
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从赛事流量到城能量 王者荣耀女子公开赛打造“电竞+”新范本
Yang Shi Wang· 2025-12-10 08:11
11月16日,2025年王者荣耀女子公开赛年度总决赛在安徽百戏城圆满落幕。经过激烈的角逐,TE溯以 4:1战胜KA,夺得本年度总决赛冠军,实现赛事"三连冠"。至此,这场"电竞+文旅"沉浸体验正式落下 帷幕。通过一系列创新融合,本届赛事不仅为观众带来了独特的观赛体验,也为电竞与地域文化的结合 提供了新思路。 "竞"无止境,冠军荣耀重新出发 从首届赛事开展至今,王者荣耀女子公开赛已经走过5年历程,并成长为国内最具影响力的女子电竞赛 事之一。从赛事组织到商业开发,从单纯的竞技比赛到与文旅深度融合的综合性活动,女子电竞正在开 辟一条独特的发展道路,并且愈走愈远,迈向更大的赛事舞台。 随着年度决赛的落幕,冠军战队TE溯俱乐部成功取得挑战者杯资格,成为首支征战挑战者杯的女子职 业俱乐部,这不仅是冠军队伍的荣誉,更是整个女子电竞发展的里程碑。 今年王者荣耀女子公开赛最大的亮点,是赛事与地方文旅融合的深度升级。在2024年以"进景区、进园 区"完成电竞+模式创新后,2025年,赛事与地方文旅的合作达到了新高度。 本次赛事落地安徽百戏城和合肥罍罍街两大地标,采取了"主会场+罍街第二现场"双区联动模式,将安 徽传统文化元素与电竞 ...
电竞“流量密码”解锁城市经济“增长密码”
Bei Jing Qing Nian Bao· 2025-12-09 15:51
Core Insights - The 2025 China Esports Industry Conference highlighted a robust growth trajectory for the esports sector, projecting revenues to reach 29.331 billion yuan and user numbers to exceed 495 million by 2025 [1][24] - Beijing is emerging as a central hub for esports, marked by significant events and collaborations that enhance its status in the industry [1][4] Industry Growth - The esports industry in Beijing is expanding rapidly, supported by a dense population of approximately 1.3 million university students who are key consumers [2][4] - The establishment of the DRG esports club in Beijing has led to a significant shift in its fan base, with local fans now nearly equal to those from Guangdong [2][4] - By the end of 2025, there will be 165 esports clubs nationwide, with Beijing ranking second in the number of clubs [4][5] Economic Impact - The gaming industry in Shijingshan, a key area in Beijing, is projected to reach 25 billion yuan by 2024, accounting for one-third of the city's total gaming industry [5] - The Chaoyang district is home to over 1,000 related enterprises and is expected to host more than 1,000 events annually, driving significant consumer traffic [5][8] - In the first ten months of 2025, revenue from esports companies in Chaoyang surged by 37%, contributing to a 42% increase in the region's digital economy [5][8] Policy Support - Beijing's support for the esports industry has evolved from direct financial investment to more nuanced, service-oriented policies that facilitate business operations [8][9] - The Shijingshan district has introduced a set of 15 policies aimed at attracting top-tier esports events and providing substantial subsidies for technology development [8][9] Ecosystem Development - The collaboration among various stakeholders in the esports ecosystem is fostering a more integrated approach, moving from isolated efforts to a collective synergy [10][12] - The presence of over 200 companies in fields like AI and sci-fi within Shijingshan is enhancing the technological capabilities of the esports sector [12][13] Talent Development - Beijing is increasingly recognized for its ability to attract and nurture esports talent, supported by a comprehensive training system and favorable living conditions [15][16] - Initiatives such as esports training camps in collaboration with universities are being developed to cultivate future industry leaders [15][16] Future Outlook - The esports landscape in Beijing is set to evolve with innovative event formats that integrate local culture and tourism, enhancing the overall experience [17][19] - The city aims to leverage its historical and cultural assets to create a unique fusion of esports and urban identity, positioning itself as a global esports hub [19][24]
2025北京电竞生态大进阶
Bei Jing Qing Nian Bao· 2025-12-08 17:47
京市石景山区顺利举办。会议发布《2025年中国电子竞技产业报告》,并展示石景山区推动"电竞之 城"建设的系统性布局。 王者荣耀KPL年度总决赛 北京智慧电竞赛事中心 近日,2025年度中国电竞产业年会在石景山区落下帷幕。会上发布的《2025年中国电子竞技产业报告》 显示,2025年中国电子竞技产业收入稳健攀升至293.31亿元,用户规模突破4.95亿大关。在这幅全国图 景中,北京正以一系列标志性事件,镌刻下鲜明坐标——从六万余观众齐聚鸟巢创下吉尼斯世界纪录的 王者荣耀KPL年度总决赛,到无畏契约、英雄联盟等国际顶流赛事争相"安家"北京;从首钢园高炉下充 满赛博朋克气息的观赛派对,到电竞俱乐部与京城老字号携手推出的联名潮品……2025年,北京电竞故 事已远不止于屏幕内的胜负,更是一场融合政策巧思、产业聚变与城市心跳的"破圈"大秀。数据赋能北 京电竞升维战数字会说话,2025年北京电竞数据更是"高声呐喊"。其产业根基正以前所未有的速度夯 实、扩张。北京坐拥全国最密集的高校"智囊团",约130万大学生不仅是课堂求知者,更是电竞消费主 力。这股力量有多猛?看看新"落户"石景山的DRG俱乐部便知。自打出"北京"旗号,其 ...
2025中马电竞文旅产业沙龙在吉隆坡举行
人民网-国际频道 原创稿· 2025-11-27 07:48
Core Points - The event held in Kuala Lumpur aims to deepen cultural, tourism, and digital creative exchanges between China and Malaysia, promoting the integration of esports and the cultural tourism industry [1] - The signing of a memorandum of cooperation between the Chinese and Malaysian esports associations is intended to enhance youth cultural exchange events and establish a regular communication mechanism [2][4] Group 1 - The event was organized by the Kuala Lumpur Chinese Cultural Center, the Chinese Cultural and Entertainment Industry Association's Esports Branch, and the Malaysian Esports Association [1] - Esports is recognized as an important medium for connecting youth, promoting cultural expression, and driving technological innovation [2] - The collaboration aims to strengthen talent development, industry governance, and international exchanges in the esports sector [4] Group 2 - Discussions at the event included the integration of esports with cultural tourism and youth cultural exchanges [6] - Shanghai Mutong Technology Co., Ltd. presented trends in cross-border esports events, while NetDragon Websoft showcased its "esports + education" model, announcing Malaysia as its first overseas landing country [6] - The signing of cooperation agreements between NetDragon and Malaysian universities' esports alliance signifies a commitment to collaborative development in the esports field [7]
当“鸟巢”遇见电竞 北京宠粉操作获赞
Jing Ji Guan Cha Wang· 2025-11-11 03:25
Core Insights - Chengdu AG Super Play Team won the 2025 KPL (King of Glory Professional League) annual finals, defeating Chongqing Wolves 4-2, marking a significant moment in the development of mobile esports in China [2][3] - The event at the National Stadium ("Bird's Nest") attracted 62,196 spectators, setting a new Guinness World Record for attendance at an esports event [2][3] - The KPL's growth reflects a broader trend of integrating esports into mainstream culture and urban life, showcasing Beijing's strategy to become an "international event city" [2][3][12] Event Highlights - The finals represented a historic milestone for esports, transitioning from smaller venues to iconic locations like the Bird's Nest, previously used for the Olympics [3][4] - The event not only celebrated the competition but also highlighted the cultural significance of esports in modern society, merging traditional sports venues with digital entertainment [3][4][12] - The KPL finals served as a catalyst for local economic activity, with many businesses in Beijing benefiting from the influx of visitors [4][12] Economic Impact - KPL finals ticket holders enjoyed exclusive discounts at over 30 restaurants and retail outlets in the Asia Olympic Business District, demonstrating the event's influence on local commerce [4] - Approximately 85% of the audience were from outside Beijing, indicating a new consumer trend of traveling for esports events [4] - The event spurred extended operating hours for nearly 150 restaurants, creating a vibrant nightlife atmosphere in the area [4][5] Cultural Integration - The finals showcased the blending of esports with local culture, as fans engaged in various activities around the city, enhancing their overall experience [6][7] - Fans participated in themed events and activities, creating a sense of community and shared passion for esports [6][7] - The event highlighted the potential for esports to drive tourism and cultural exchange, as fans traveled to Beijing specifically for the finals [6][12] Industry Development - KPL's growth over nine years has been characterized by innovation and adaptation, with a focus on connecting with local audiences [9][10] - The league's success is attributed to the development of infrastructure and technology, enabling easier access to esports content for fans [9][10] - KPL aims to establish a sustainable model for esports in China, integrating local clubs and communities into the broader esports ecosystem [10]
国庆中秋假期天津重点监测企业销售额达31.1亿元 同比增6.2%
Zhong Guo Xin Wen Wang· 2025-10-09 10:51
Core Insights - During the National Day and Mid-Autumn Festival holiday, Tianjin's monitored enterprises achieved a total sales revenue of 3.11 billion yuan, marking a year-on-year increase of 6.2% [1] - The total number of visitors during the holiday reached 21.4 million, with a year-on-year growth of 4.5% [1] Group 1: Sales and Visitor Data - Tianjin's business system launched over 400 integrated activities across commerce, tourism, culture, sports, and exhibitions, enhancing consumer engagement [1] - The sales revenue of 3.11 billion yuan reflects the effectiveness of these initiatives in driving local consumption [1] Group 2: Tourism and Events - The "Water Show + Building + Bridge" light show along the Haihe River significantly boosted Tianjin's visibility and attractiveness, drawing over 300,000 visitors daily [3] - The light show and related events led to a 27% to 65% increase in orders for associated sectors such as hotels, restaurants, and bars [3] Group 3: Cultural and Entertainment Activities - The integration of cultural performances in commercial areas proved effective in attracting crowds, with daily visitor numbers exceeding 550,000 in key districts [3] - Popular performances and immersive experiences contributed to a surge in local tourism, with specific events ranking highly among visitor attractions [3] Group 4: Emerging Consumption Trends - The rise of "Guzi Economy" through e-sports and ACG exhibitions has become a new consumption hotspot, with significant participation in events like the national finals of "Honor of Kings" [4] - The establishment of immersive experience venues and themed pop-up stores indicates a growing market for niche consumer groups, particularly in the anime and gaming sectors [4]
市民游客在德寿宫穿越了
Hang Zhou Ri Bao· 2025-10-09 02:37
Core Viewpoint - The second Asian Electronic Sports Week and the Asian Electronic Sports Championship in Hangzhou aim to blend traditional Song Dynasty culture with modern esports, creating an immersive experience for visitors during the National Day holiday [1][2] Group 1: Event Overview - The event features a variety of activities, including a tea-making workshop where participants learn traditional techniques while incorporating modern elements like football and anime [1] - The Cyber Esports Arena hosted the first day of the "Pro Evolution Soccer" tournament, attracting numerous competitors and spectators [2] - The event also includes interactive exhibits such as traditional games like throwing pots, cuju (a form of ancient football), and archery, allowing participants to experience Song Dynasty life [2] Group 2: Cultural Integration - The event aims to promote the integration of esports and cultural tourism, injecting new cultural connotations into Hangzhou's intellectual sports industry [2] - The activities are designed to provide a fun and culturally rich experience for citizens and tourists, enhancing the appeal of both esports and traditional culture [2]
“农游经济”推动文旅融合,王者荣耀全国大赛落地天津
Sou Hu Wang· 2025-10-07 11:29
Core Insights - The twelfth "Honor of Kings" National Championship showcased a successful integration of esports with music, exhibitions, and interactive gameplay, attracting over 100,000 participants daily and generating a cultural tourism wave in Tianjin [1][3][15] Group 1: Event Overview - The event took place from October 3 to 5 in Tianjin, featuring a high level of engagement and participation from players across the country [1] - The championship has evolved from a traditional esports competition to a more inclusive and diverse event, incorporating elements of music and tourism [3][4] Group 2: Participation and Engagement - The tournament's design lowered barriers to entry, allowing players of various ages and skill levels to participate through different competition formats, including professional, community, and casual events [6][9] - The introduction of the "Star Path" concept allowed participants to showcase their talents beyond gaming, fostering a sense of community and inclusivity [9][11] Group 3: Economic Impact - The event significantly boosted local tourism, with many "Honor of Kings" travel groups visiting Tianjin, leading to increased consumption in local businesses [15][17] - The integration of esports into urban life has created a new economic model termed "Rural Tourism Economy," which combines gaming, tourism, and consumption [19][21] Group 4: Cultural Integration - The event transformed esports into a cultural phenomenon, connecting people and cities through various activities, including themed markets and interactive installations [13][22] - The success of the event in Tianjin reflects a broader trend of cities leveraging esports to attract younger demographics and enhance local tourism experiences [22][24]
五一假期广州接待游客、文旅消费分别增7.8%、14.2%
Nan Fang Du Shi Bao· 2025-05-06 01:07
Core Insights - Guangzhou's tourism industry experienced significant growth during the "May Day" holiday, with nearly 11.9 million visitors and a tourism consumption exceeding 12.1 billion yuan, marking year-on-year increases of 7.8% and 14.2% respectively [1][5] Group 1: Tourism and Visitor Statistics - The 14 key scenic spots in Guangzhou received 1.878 million visitors during the holiday, representing a year-on-year increase of 34% [2][3] - Rural tourism accounted for 5.54 million visitors, approximately 46.6% of the total visitor count [4][5] - Nine red tourism sites recorded 241,000 visitors, showing a remarkable year-on-year growth of 85.9% [6][9] Group 2: Cultural and Entertainment Activities - Various cultural and entertainment events were organized, including the "Water Splashing Carnival" and "Dreamy Fireworks Show" at Sunac Land, showcasing a blend of ethnic styles and modern experiences [3] - The "2025 Guangzhou Art Season" featured numerous performances, attracting nearly 30,000 music fans to the "Clouds of Imagination" music festival [12][13] - Guangzhou's museums and cultural venues hosted over 70 community activities, with daily attendance exceeding 12,000 visitors, and a significant increase in cultural consumption [6][7] Group 3: Innovative Experiences and Attractions - New attractions included the debut of world-class equipment at Chimelong Water Park and immersive performances at various venues, enhancing the visitor experience [2][3] - The integration of esports and cultural tourism attracted over 100,000 anime enthusiasts during the "May Day" holiday, highlighting the city's innovative approach to tourism [10][11] - Unique rural experiences, such as themed activities in Panyu and other districts, contributed to the growing popularity of rural tourism [4][5]
打造粤味IP,电竞文旅深度融合,广州游戏产业如何再攀高峰
Nan Fang Du Shi Bao· 2025-05-05 05:06
Core Insights - Guangzhou is actively promoting its gaming and esports industry through various events and policies, aiming to create a new consumption scene that integrates esports with cultural tourism [1][3][20] - The city has established itself as a hub for game development, with numerous well-known companies setting up operations there, supported by government initiatives and a rich cultural backdrop [6][12][14] Group 1: Events and Activities - The "2025 Decision Peak: International Peak Cup" event showcased international teams and integrated local cultural elements, enhancing the visibility of Guangzhou's esports industry [3][4] - Multiple gaming events during the May Day holiday, including the collaboration between League of Legends and the Guangzhou Firefly Animation Game Carnival, provided immersive experiences for attendees [3][4] - The collaboration between Tencent's game and the Guangzhou Tower aimed to create a unique tourism experience, highlighting the potential of digital IP in traditional tourism [4] Group 2: Government Support and Policies - The Guangzhou government has implemented various policies to support the gaming and esports industry, including financial incentives and action plans to establish the city as a national esports center [6][8] - Specific measures in districts like Huangpu and Huadu provide substantial financial support for major esports events and encourage the establishment of gaming companies [7][8] - Economic experts have noted the effectiveness of these policies in reducing operational costs for gaming companies, thereby fostering industry growth [8][10] Group 3: Industry Competitiveness - The gaming industry in Guangzhou benefits from a complete industrial chain and a concentration of talent, making it a competitive environment for game development [9][10] - The presence of numerous educational institutions in the Greater Bay Area contributes to a skilled workforce, essential for the industry's growth [10][11] - The unique cultural heritage of Guangzhou enriches the gaming products developed in the region, allowing for a diverse range of game types and themes [11][14] Group 4: Cultural Integration and IP Development - Local gaming companies are increasingly incorporating elements of Lingnan culture into their products, creating games that resonate with regional identity [14][16] - There is a call for more impactful games that reflect local culture and can compete on a global scale, emphasizing the need for high-quality original IP [16][19] - The integration of AR and VR technologies is suggested to enhance cultural experiences through gaming, potentially attracting more players and tourists [16][20] Group 5: Global Expansion and Market Strategy - Guangzhou's gaming companies are focusing on international markets, with significant revenue generated from overseas sales, particularly in mobile gaming [18][19] - Strategies for global expansion include leveraging cultural themes that resonate universally and engaging with international gaming communities through various platforms [19][20] - The city aims to deepen the connection between gaming, cultural tourism, and local economic development, creating a vibrant ecosystem that benefits all sectors involved [20]