电竞产业北京模式

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丰富“电竞+”消费场景,北京双奥场馆有着得天独厚的优势
Xin Jing Bao· 2025-07-11 05:57
Core Viewpoint - Beijing's new action plan aims to boost consumption through the development of the esports industry, focusing on introducing international esports events and enhancing the "esports+" consumption scene [1][3]. Group 1: Action Plan and Initiatives - The action plan includes 24 tasks across six areas, emphasizing the introduction of international esports events and the support for diverse esports-themed consumption activities [1]. - The "Support Measures for the High-Quality Development of Beijing's Game and Esports Industry" outlines 11 initiatives to optimize the esports industry layout [1][5]. Group 2: Economic Impact and Consumption - Esports events significantly drive surrounding industries such as tourism, dining, and accommodation, with an estimated return of 7 yuan in surrounding consumption for every 1 yuan spent on esports tickets [2][3]. - The upcoming King of Glory annual finals is expected to attract a large number of out-of-town spectators, indicating the potential for substantial economic benefits [3]. Group 3: Infrastructure and Venue Advantages - Beijing's unique advantage lies in its dual Olympic venues, which provide a range of facilities from 3,000 to 90,000 seats, making it unparalleled in China [2][4]. - The city's venues have hosted major esports events, enhancing the local esports environment and attracting international attention [2][3]. Group 4: Future Developments and Collaborations - The Beijing government plans to strengthen collaborations with international organizations to attract top-tier esports events and develop a comprehensive esports event system [4][5]. - The city aims to cultivate a variety of self-owned IP brand events and encourage private sector participation in esports development [5][6].