转自：北京日报客户端 长春宫及体元殿位于紫禁城的西六宫，以富有特色的宫廷史迹原状陈列著称。经过近年来系统性地修缮 保养和展陈设计，已于2025年9月30日重新向公众开放，近三个月来累计接待观众31.5万人次。 长春宫一区建筑始建于明代，位于紫禁城西六宫西侧。建成后多为妃嫔居住使用。咸丰皇帝欲以长春宫 及其南部启祥宫（清代晚期改称太极殿）为理政空间，把启祥宫后殿改为穿堂殿——体元殿，将两宫连 通，成为紫禁城东西六宫中规制最高的四进院落。同治年间，慈禧太后搬入长春宫居住，后为庆祝四十 大寿又对此区域进行了改造，包括在体元殿改建后抱厦作为戏台等，以适应太后的生活需要。其后十余 年，她一直居住在长春宫。民国初期，末代皇帝溥仪的淑妃文绣也曾在长春宫居住。 此次长春宫及体元殿原状陈列展以清末后妃生活场景展示为主。 长春宫明间为礼仪性空间，设地坪宝座一套，东西次间为后妃居住、读书的起居空间陈列，设有床榻、 椅杌、案几、柜格、宫灯及陶瓷、珐琅、玉器等陈设用品；东西梢间为寝室，寝床前悬挂幔帐，屋内陈 设有桌案、绣墩、盆架等家具，案上设妆奁匣、插屏镜等生活用具。 体元殿明间作为穿堂对观众开放；东西次间、东梢间按照后妃生活空间布置 ...

证券研究报告|传媒 [Table_Title] 2025 年游戏市场收入与用户规模达新高 点，移动端市场仍占主导地位 [Table_ReportType] ——传媒行业快评报告[Table_ReportDate] [行业Table_Summary] 事件： 2025 年 12 月 19 日，2025 年度中国游戏产业年会举办，会上对外发 布《2025 年中国游戏产业报告》。 投资要点： 国内游戏市场 2025 年市场收入与用户规模达新高点。2025 年，国 内游戏市场实际销售收入 3507.89 亿元，同比增长 7.68%，用户规模 6.83 亿，同比增长 1.35%，两者保持连续增长态势，同为历史新高 点。主要原因在于：一是移动游戏品质提升，新品市场表现出色；二 是多款头部长青游戏创新玩法、优化运营；三是小程序游戏增长强 劲；四是产品多端互通，玩家数量得以扩张。 从细分市场来看： （1）移动端市场仍占主导地位，长青产品及新产品共同发力带动规 模实现新突破。2025 年，国内移动游戏市场实销收入 2570.76 亿元， 同比增长 7.92%，规模又有新突破，占总体市场规模 72.39%。主要 由于《王者荣耀》 ...

（来源：嘉兴日报） 转自：嘉兴日报 ■记者 杨 薇 通讯员 陈建钟 王素媛 本报讯 当古镇邂逅电竞，一场传统与潮流的激情碰撞，正在濮院悄然"引爆"！昨天上午，首届"竞无 界"濮院电竞节在濮院时尚古镇启幕。这场将持续至28日的狂欢，以"打造一座无界的电竞乌托邦"为核 心愿景，以"全域参与"为核心目标，旨在打破传统电竞赛事活动固有的框架与边界，为全球电竞爱好者 呈现一场兼具古朴与潮流生活方式的电竞主题节庆体验。 "以前乌镇没有话剧，就像濮院没有电竞一样。但未来的濮院，定有无限惊喜。"电竞节发起人之一、顶 度集团董事长陈向宏的话犹在耳畔。今日的濮院时尚古镇，早已人声鼎沸、人潮涌动。 此次电竞节，20项电竞、游戏、动漫IP集中亮相，超40个国家和地区的电竞精英齐聚，30家全球TOP级 电竞俱乐部、百名电竞选手集结，全天候近百场互动演绎轮番上演；五大板块精准布局，竞技、展示、 互动、演艺、社交等全维度覆盖，让每个参与者都能成为这场盛会的主角。 "巅峰荣耀"赛场内，英雄联盟中外明星赛激战正酣，AL、IG、韩国GEN等顶尖战队同台竞技；王者荣 耀全国大赛硝烟四起，AG超玩会、KIC国外冠军队伍轮番登场，专业赛事的热血点燃全 ...

Core Points - The article outlines Chengdu's development goals for the "15th Five-Year Plan" period, aiming to establish a vibrant, innovative, and open city by 2035, with significant improvements in economic strength, technological capability, and comprehensive competitiveness [1][2] - Chengdu's development positioning includes becoming a national economic center, technology innovation center, international communication center, international consumption center, and cultural creativity center, along with being a key area for national strategic technology and advanced manufacturing [1][2][5] Development Strategy - The strategy emphasizes innovation-driven growth, open leadership, integration of technology and industry, and strengthening county-level regions [1][4] - Key tasks include promoting deep reforms and high-level openness, enhancing urban-rural coordination, cultural innovation, high-quality development of public services, green transformation, and modern governance [2][4] Cultural and Creative Industry - Chengdu aims to accelerate the establishment of a national cultural creativity center and a digital cultural industry hub, reflecting the city's commitment to enhancing its cultural soft power and influence [7][8] - The cultural industry has shown an average growth rate of approximately 12.6% over the past three years, with projections indicating that its contribution to GDP will rise to 11.91% by 2024 [8] Implementation Pathways - The article discusses the need for a broad vision and specific actionable steps to transform planning into reality, emphasizing the importance of major projects and a comprehensive management system for planning [9][10] - Different districts are encouraged to leverage their unique advantages and resources to contribute to the overall development goals, with a focus on innovation in both technology and operational strategies [10]

Core Insights - The 2025 China Esports Industry Conference highlighted a robust growth trajectory for the esports sector, projecting revenues to reach 29.331 billion yuan and user numbers to exceed 495 million by 2025 [1][24] - Beijing is emerging as a central hub for esports, marked by significant events and collaborations that enhance its status in the industry [1][4] Industry Growth - The esports industry in Beijing is expanding rapidly, supported by a dense population of approximately 1.3 million university students who are key consumers [2][4] - The establishment of the DRG esports club in Beijing has led to a significant shift in its fan base, with local fans now nearly equal to those from Guangdong [2][4] - By the end of 2025, there will be 165 esports clubs nationwide, with Beijing ranking second in the number of clubs [4][5] Economic Impact - The gaming industry in Shijingshan, a key area in Beijing, is projected to reach 25 billion yuan by 2024, accounting for one-third of the city's total gaming industry [5] - The Chaoyang district is home to over 1,000 related enterprises and is expected to host more than 1,000 events annually, driving significant consumer traffic [5][8] - In the first ten months of 2025, revenue from esports companies in Chaoyang surged by 37%, contributing to a 42% increase in the region's digital economy [5][8] Policy Support - Beijing's support for the esports industry has evolved from direct financial investment to more nuanced, service-oriented policies that facilitate business operations [8][9] - The Shijingshan district has introduced a set of 15 policies aimed at attracting top-tier esports events and providing substantial subsidies for technology development [8][9] Ecosystem Development - The collaboration among various stakeholders in the esports ecosystem is fostering a more integrated approach, moving from isolated efforts to a collective synergy [10][12] - The presence of over 200 companies in fields like AI and sci-fi within Shijingshan is enhancing the technological capabilities of the esports sector [12][13] Talent Development - Beijing is increasingly recognized for its ability to attract and nurture esports talent, supported by a comprehensive training system and favorable living conditions [15][16] - Initiatives such as esports training camps in collaboration with universities are being developed to cultivate future industry leaders [15][16] Future Outlook - The esports landscape in Beijing is set to evolve with innovative event formats that integrate local culture and tourism, enhancing the overall experience [17][19] - The city aims to leverage its historical and cultural assets to create a unique fusion of esports and urban identity, positioning itself as a global esports hub [19][24]

Core Insights - The gaming industry is experiencing explosive content growth by 2025, making brand recognition a crucial factor for success beyond mere innovation [1][5] - Strong brand strategies create immersive experiences and emotional connections, transforming individual games into cultural phenomena with long-term commercial value [1][10] - Game naming and logo design are essential starting points for brand development, serving as the first touchpoints for players and conveying the game's world and tone [1][12][26] Brand Consistency - Maintaining brand consistency is key for successful game brands, ensuring that every aspect from pre-launch to post-launch aligns with the core game universe [2][29] - A strong brand strategy not only focuses on emotional engagement but also integrates gameplay mechanics, art style, narrative techniques, and character design to create a lasting appeal [9][35] Long-term Brand Operations - The core of long-term brand operations revolves around continuously delivering value centered on player experience and emotional recognition [3][35] - Top-tier game brands extend beyond the games themselves, creating cross-dimensional ecosystems through esports, film, and merchandise, becoming cultural symbols in daily life [4][38] Naming and Logo Design - A compelling game name is not just a label but an invitation that ignites player curiosity and defines the future of the IP [12][21] - Effective naming should consider three core dimensions: alignment with the game world, uniqueness, and the ability to spark curiosity [13][17][19] - A powerful logo serves as the first visual symbol of the brand, accurately conveying the game's world and tone [26][28] Marketing and Community Engagement - Pre-launch marketing should strategically build anticipation, deepening emotional investment from players even before the game is released [30] - Post-launch, brands must shift focus to long-term operations, fostering emotional connections and maintaining engagement through community interaction and social media [32][36] Cultural Integration - Successful game brands integrate into culture and daily life, expanding their reach through esports, film adaptations, and merchandise, thus enhancing emotional ties with players [41][42] - The most successful brands evolve beyond gaming, becoming cultural symbols that reshape the entertainment landscape and continuously attract user engagement [42]

Core Viewpoint - The article discusses the declining popularity of esports events, particularly focusing on the LPL (League of Legends Pro League), highlighting the drop in viewership and sponsorship as key indicators of this trend [5][6][14]. Group 1: Decline in Viewership - The LPL experienced a significant drop in viewership after its peak years, with the 2023 Spring Finals recording only 1.338 million views, a decrease of nearly 70% compared to 3.654 million views in the 2022 Spring Finals [9]. - In 2024, the peak viewership for the LPL Spring season was 290,000, but it fell to 208,000 during the Summer season, returning to 2023's low levels [9][11]. - Despite a slight recovery in 2025, the viewership numbers remained low, with peaks of 189,000, 207,000, and 192,000 for the first three segments of the season [11]. Group 2: Ticket Sales and Attendance Issues - There has been a noticeable decline in ticket sales for live events, with reports indicating that venues like the Suzhou LNG arena struggled to sell tickets even at reduced prices [12]. - Attendance at events has also been poor, with instances of sparse crowds reported during matches, indicating a lack of interest from fans [12]. Group 3: Sponsorship Withdrawal - The number of sponsors for the LPL has drastically decreased, from 16 in 2021 to only three by 2024, as major brands like Nike and Mercedes-Benz withdrew their support [13]. - The decline in sponsorship is attributed to the LPL's poor performance in international competitions, leading to a loss of confidence from sponsors [13][14]. Group 4: Changes in Player Engagement - The player base for games like League of Legends has seen a decline, with monthly active users dropping from 143 million in early 2024 to 128 million by January 2025, a decrease of approximately 10.5% [16]. - The introduction of new game modes has led to a shift in player engagement, with many players gravitating towards more casual gaming experiences rather than traditional competitive formats [17][18]. Group 5: Industry Challenges - The esports industry is facing challenges related to talent development, with a lack of emerging stars to replace aging veterans, which is impacting the competitive landscape [20][21]. - The operational model of esports leagues has been criticized for focusing on short-term returns rather than sustainable growth, leading to a lack of investment in youth training programs [21]. Group 6: Changing Perceptions of Gaming - The value of gaming is evolving, with players seeking diverse experiences beyond competitive play, such as social and casual gaming, which diminishes the focus on esports events [26]. - The rise of streaming platforms has shifted the way players engage with games, allowing them to discover new titles without relying on esports events for exposure [23][24].

朱敏 腾讯研究院博士后 胡璇 腾讯研究院高级研究员 "能和你换张卡吗？"一句话让几个来自天南海北的年轻人，迅速熟络了起来。 在北京鸟巢举办的王者荣耀职业联赛2025总决赛现场，观众间看似平常的换卡行为 （印有选手形象的收 藏卡，兼具收藏价值与社交货币功能） ，成为理解电竞经济的一把钥匙。 基于共同兴趣的强连接构成了电竞消费的底座，并转化为可量化的宏观数据。门票在12秒内售罄，85% 以上观众来自外地乃至海外。赛事更以62,196名现场观众创下"最多观众的单场电竞赛事"吉尼斯世界纪 录。涟漪效应扩展至城市空间，周边酒店接连客满、多家商场主动延长营业时间，共同承接这股由电竞 引爆的消费浪潮。年轻观众从全国各地奔赴而至，热情不仅聚焦于赛场内的竞技对决，更投向一个融合 观赛、社交与在地消费的复合型体验场景。 这些现象共同印证一个核心事实：电竞价值已经超越赛场胜负，外溢至更广阔的社会经济领域。以此次 赛事为镜，可以清晰梳理出电竞产业的三种价值外溢路径： 作为前沿技术应用的新底座、作为激活消费 的新引擎、作为促进文化交流的新纽带。 这引出一个更深层的追问：驱动电竞持续生长并产生巨大现实 影响力的内生动力是什么？回答这一问 ...

Core Points - Elon Musk has issued a challenge for Grok5 to compete against top human teams in League of Legends, marking a potential first for AI in a 5v5 format [1] - The challenge is seen as a promotional strategy for the upcoming release of Grok5 in January 2026 [3][10] Group 1: Challenge Details - Grok5 will face two significant limitations: it can only view the game through a camera with a vision equivalent to 20/20, and its reaction time and clicking speed cannot exceed that of humans [3] - These restrictions aim to push Grok5 to evolve in cognitive and reasoning capabilities rather than relying on speed and direct data reading [3] Group 2: Required Capabilities for Grok5 - Grok5 must possess advanced end-to-end visual perception, enabling it to recognize over 160 game elements amidst complex visuals [5] - It needs to demonstrate strong interference resistance, managing various visual noise factors such as resolution changes and screen reflections [5] - The AI must exhibit multimodal learning and generalization, allowing it to adapt strategies based on game updates without extensive retraining [7] - Strategic prediction and game theory capabilities are essential for Grok5 to compete effectively against seasoned human players [7] Group 3: Implications and Future Outlook - The challenge is viewed as a significant test for Grok5's potential in achieving general artificial intelligence (AGI) [10] - Musk's comments suggest a competitive spirit in the AI landscape, hinting at Grok's ambition to rank first among large models by January [10]

Core Insights - Dylan Jadeja's journey with Riot Games began with a casual gaming session and has evolved into a significant leadership role as CEO, emphasizing the company's commitment to serving millions of players worldwide [1][5][29] - The 2025 League of Legends World Championship marked a major event in Chengdu, China, showcasing the game's global appeal and the excitement surrounding esports [2][4][10] Company Vision and Philosophy - Riot Games aims to honor players by creating a dedicated esports ecosystem rather than outsourcing events for quick profits, reflecting a deep respect for player engagement and experience [6][7] - The company’s culture is rooted in a "player-first" philosophy, where decisions are made based on what would make players happy and proud [16][19] Player Engagement and Community - The global player base for League of Legends has surpassed 130 million monthly active users, with the 2025 World Championship attracting over a million viewers, highlighting the game's massive reach and community involvement [8][10] - Riot Games has successfully integrated various cultural elements, such as music and animation, into its offerings, creating memorable experiences for players [17][19] Future Aspirations - Dylan Jadeja envisions a future where gaming experiences become more dynamic and interconnected with real-world events, aiming for Riot Games to play a pivotal role in this evolution [23][27] - The company is focused on building its development capabilities in China, recognizing the region's talent and potential for innovative game design [26][27] Commitment to Players - Riot Games is committed to maintaining a respectful relationship with its player community, promising to invest in esports and IP development despite the challenges [27][29] - The company emphasizes that its core mission will remain unchanged, prioritizing player satisfaction and engagement above all else [20][29]