Core Viewpoint - Guangdong has officially released policies to promote high-quality development in the cultural industry, specifically focusing on the esports sector with 18 policy measures aimed at fostering the industry [1] Group 1: Policy Measures and Strategic Goals - The policy measures aim to establish Guangzhou and Shenzhen as the "dual cores" of the esports industry, enhancing regional collaboration and resource sharing [3] - The goal is to integrate the esports industry chain, including product development, event operation, and broadcasting, to create a closed loop of "development-content-distribution" [3] - By 2030, the objective is for Guangzhou and Shenzhen to become globally influential cities in the esports industry [3] Group 2: Industry Landscape and Employment - The esports industry in China is projected to have 490 million users in 2024, with a 0.42% year-on-year growth, and actual sales revenue of 27.568 billion yuan, reflecting a 4.62% increase [2] - The Greater Bay Area's esports workforce exceeds 2 million, accounting for about one-fifth of the national total, with Guangzhou and Shenzhen being key hubs [2] Group 3: Infrastructure and Investment - The policy measures support the construction of esports venues and industrial parks, aiming to attract more market participants and enhance industry scale [4] - Investment hotspots include esports venues, gaming hardware, and esports-themed cultural projects, which are emphasized in the policy measures [3][4] Group 4: Event Development and Internationalization - The measures propose a dual-track system for esports events, focusing on both high-level and unique local competitions [6] - The goal is to attract at least two international top-tier esports events to Guangdong by 2030, enhancing the province's capacity to host large-scale international competitions [5] Group 5: Content Production and Innovation - The policy encourages local game developers to create esports content that incorporates traditional Chinese culture and adapts existing IPs into esports products [8] - Notably, NetEase's self-developed game "Identity V" has been selected for the 2026 Asian Games, showcasing the potential of local game development [7]

Core Viewpoint - The Guangdong government has released a set of policy measures aimed at promoting the high-quality development of the electronic sports (e-sports) industry, addressing the current gaps in events, teams, and venues compared to cities like Beijing and Shanghai [1][5]. Group 1: Event Development - The measures establish a "dual-track system" for top-tier and specialty events, aiming to attract and cultivate international and domestic top-level competitions, with a goal of introducing more than two international top events by 2030 [2]. - Support will be provided for localities to host various leagues, cups, and specialty events, as well as for university e-sports clubs to organize competitions, fostering local brands and grassroots teams [2]. Group 2: Content Production - Guangdong encourages local game companies to adapt outstanding domestic original works from various media into e-sports products and to update existing games to enhance their competitive attributes [2]. Group 3: Talent Development - The province emphasizes a dual approach of attracting and cultivating talent, supporting localities in recruiting high-end personnel such as players and event managers, and promoting e-sports-related courses in educational institutions [3]. Group 4: Infrastructure and Industry Support - The measures include plans to build or renovate professional e-sports venues according to international standards and to encourage the development of e-sports equipment and technology [4]. - The establishment of e-sports-themed industrial parks and "e-sports towns" is also planned to enhance the ecosystem surrounding the industry [4]. Group 5: Future Outlook - By 2030, Guangzhou and Shenzhen are expected to become globally influential cities in the e-sports industry, leveraging the advantages of the Greater Bay Area to elevate Guangdong's e-sports sector to an international benchmark [5].

Core Viewpoint - The Guangdong Provincial Committee of the Communist Party of China and the Guangdong Provincial Department of Culture and Tourism have issued policies to promote the high-quality development of the electronic sports (e-sports) industry in Guangdong, aligning with national strategies and local development goals [1] Group 1: Industry Layout - The strategy focuses on creating a "dual-core" e-sports hub in Guangzhou and Shenzhen, aiming for these cities to become globally influential in the e-sports industry by 2030 [2] - Support will be provided for other cities in the Pearl River Delta to develop complementary e-sports industries, including clubs, parks, and hotels, forming a comprehensive "dual-core and multi-point" industry layout [2] Group 2: Content Production - There will be strong support for e-sports content production, encouraging local game companies to integrate traditional Chinese culture into their products and adapt various forms of media into e-sports content [3] Group 3: Event System - The policy aims to establish a dual-track system for top-tier and unique events, with a goal of introducing at least two international top-tier events to Guangdong by 2030 [4] - Local governments are encouraged to develop a network of e-sports events at various levels, fostering local brands and enhancing cultural life [4] Group 4: Market and Talent Development - The initiative includes attracting more market players by creating a favorable business environment for game developers, event operators, and related service providers [6] - There is a focus on talent cultivation, with plans to attract high-end professionals and develop educational programs in e-sports at local institutions [7] Group 5: Infrastructure and Technology - Support will be given for the construction of professional e-sports venues and industry parks, enhancing the overall infrastructure for the e-sports industry [8] - The integration of advanced technologies such as AI, AR, and VR into e-sports operations is encouraged to improve user experience and event engagement [8] Group 6: Industry Environment - The establishment of high-level industry organizations is promoted to ensure healthy competition and sustainable development within the e-sports sector [9] - The development of industry standards and public service platforms is also emphasized to facilitate better industry practices and communication [9] Group 7: Service and Support - The policy aims to streamline administrative processes to provide efficient services for e-sports enterprises [10] - There will be coordinated efforts across various levels of government to support the e-sports industry's growth through resource allocation and policy optimization [10]