（来源：化妆品观察 品观） 2025年，化妆品工厂"倒闭潮"并未退去，反而呈加剧态势。 《化妆品观察》梳理各地监管部门公告发现，2025年，全国范围内至少有203家企业注销了《化妆品生产许可证》。 与此同时，一个与以往不同的趋势正在凸显：在这轮"注销潮"中，高达93%的企业选择了"主动退场"。 | 序号 | 企业名称 | 许可证导 | 成立时间 | 注册资本 | 原因 | | --- | --- | --- | --- | --- | --- | | ר | 广州盛胶化收品有限公司 | 粤放20161349 | 20088 | 507 | 主动注销 | | ñ | 广州市白云区美蓬葆化妆品厂 | 粤波20160131 | 2009年 | 500万 | 王动注销 | | 3 | 广州市玉鑫化妆品有限公司 | ■放20161625 | 2013年 | 50 /7 | 主动注销 | | ট | 广州造成化妆品有限公司 | ■故20170402 | 2017年 | 50万 | 主动注销 | | ട് | 广州市营研化妆品有限公司 | ■妆20160524 | 2008年 | 500万 | 主动注销 | | 6 | 广 ...

Core Insights - The rise of white-label brands is a significant trend in the consumer market, with these brands gaining traction in both online and offline retail environments [3][21] - White-label products are characterized by low prices, weak brand recognition, and high standardization, making them appealing to cost-conscious consumers [5][6][7] - The shift in consumer behavior towards value-oriented purchasing is driving the growth of white-label brands, particularly among younger demographics in urban areas [10][18][19] Group 1: Market Performance - In the 2023 Double 11 sales event, the brand "Bibi Zan" ranked fourth in the leisure snack store sales list and third in the food store popularity list, showcasing the competitive performance of emerging white-label brands [1] - White-label products accounted for 80% of sales revenue in discount stores and bulk snack shops, with a gross margin of 30%, indicating their profitability and market penetration [3][8] Group 2: Characteristics of White-label Brands - White-label brands focus on low pricing as a key factor for survival in lower-tier markets, emphasizing that without low prices, there is no consumer traffic [5] - These brands do not prioritize brand recognition, allowing them to operate with lower marketing costs and focus on high sales volume to achieve profitability [6][12] Group 3: Consumer Demographics - White-label products are particularly popular among consumers in third-tier cities and below, where they dominate sales in retail environments [8] - In first and second-tier cities, there has been a 50% increase in white-label purchases among consumers aged 20-35, reflecting a shift in purchasing habits towards these products [10] Group 4: Drivers of Growth - The rise of white-label brands is supported by various e-commerce platforms that facilitate consumer access and trust, helping these brands to reach a wider audience [16][17] - Changes in consumer attitudes post-pandemic have led to a more cautious approach to spending, with consumers seeking value and functionality over brand prestige [18][19] Group 5: Challenges and Future Outlook - While the growth of white-label brands is notable, many are currently following market trends rather than leading them, posing a risk of short-lived success [21] - Established brands must adapt their marketing strategies to compete effectively against the rising influence of white-label products, or they may face significant challenges [21]