Core Viewpoint - The article emphasizes the dominance of "white label" products in county-level markets, highlighting their affordability, practicality, and local acceptance, which contrasts with the challenges faced by established brands in penetrating these markets [6][7][20]. Summary by Sections White Label Products in County Markets - White label products are favored in county markets due to their low prices and high cost-performance ratio, filling gaps left by established brands [6][7][29]. - Consumers in these areas often prioritize practicality over brand recognition, leading to a strong preference for local white label goods [20][21]. Case Studies of Local Merchants - Local merchants like Chen Jie and Xiao Xia prefer selling white label products due to higher profit margins compared to branded items, which often yield limited profits [9][11][15]. - Chen Jie reports that selling a case of local white label drinks can yield profits equivalent to selling multiple cases of branded drinks [11][36]. Challenges for Established Brands - Established brands struggle to penetrate county markets due to low brand recognition and high operational costs, leading to a reliance on local white label products [18][19][28]. - The article notes that many county consumers are not brand-conscious and focus on the value and quality of products instead [20][21]. Future of White Label Products - The rise of white label products has prompted traditional brands to reconsider their strategies for entering county markets, with some launching lower-priced product lines [31][32]. - Despite their current success, white label products face challenges such as quality inconsistency and competition from both established brands and e-commerce platforms [33][36]. Economic Impact - White label products are becoming a crucial economic support in county areas, catering to the needs of low-income consumers and driving local economies [27][29]. - The article suggests that the future of white label products will depend on their ability to improve quality and build consumer trust while navigating the competitive landscape [36].

Core Viewpoint - The rise of "white label" products in county markets is significant, as they fill the gap left by major brands and cater to local consumer preferences for affordability and practicality [2][8][17]. Group 1: White Label Products in County Markets - White label products are favored in county markets due to their low prices and high cost-performance ratio, making them more appealing than branded products [2][10][17]. - Local consumers often prioritize practicality over brand recognition, leading to a strong acceptance of white label goods [8][9][10]. - White label products, often produced through OEM or ODM models, have gained consumer trust over time due to their affordability and quality [2][10][18]. Group 2: Challenges for Major Brands - Major international and domestic brands struggle to penetrate county markets due to low brand awareness and limited consumer spending power [8][9][18]. - The reliance on standardized distribution channels by major brands contrasts with the flexible, local-focused distribution of white label products, which allows them to thrive in these markets [11][14][18]. - The high costs associated with establishing brand stores in county areas deter many retailers, leading to a preference for white label products [16][18]. Group 3: Economic Impact and Future Outlook - White label products have become a crucial support for the county economy, meeting the needs of low-income consumers and pushing traditional brands to reconsider their market strategies [18][19]. - Despite their current dominance, white label products face challenges such as quality inconsistency and competition from emerging e-commerce platforms [20][22]. - The future of white label products may depend on their ability to enhance quality and brand recognition while navigating the evolving market landscape [22].

Core Insights - The rise of white-label brands is a significant trend in the consumer market, with these brands gaining traction in both online and offline retail environments [3][21] - White-label products are characterized by low prices, weak brand recognition, and high standardization, making them appealing to cost-conscious consumers [5][6][7] - The shift in consumer behavior towards value-oriented purchasing is driving the growth of white-label brands, particularly among younger demographics in urban areas [10][18][19] Group 1: Market Performance - In the 2023 Double 11 sales event, the brand "Bibi Zan" ranked fourth in the leisure snack store sales list and third in the food store popularity list, showcasing the competitive performance of emerging white-label brands [1] - White-label products accounted for 80% of sales revenue in discount stores and bulk snack shops, with a gross margin of 30%, indicating their profitability and market penetration [3][8] Group 2: Characteristics of White-label Brands - White-label brands focus on low pricing as a key factor for survival in lower-tier markets, emphasizing that without low prices, there is no consumer traffic [5] - These brands do not prioritize brand recognition, allowing them to operate with lower marketing costs and focus on high sales volume to achieve profitability [6][12] Group 3: Consumer Demographics - White-label products are particularly popular among consumers in third-tier cities and below, where they dominate sales in retail environments [8] - In first and second-tier cities, there has been a 50% increase in white-label purchases among consumers aged 20-35, reflecting a shift in purchasing habits towards these products [10] Group 4: Drivers of Growth - The rise of white-label brands is supported by various e-commerce platforms that facilitate consumer access and trust, helping these brands to reach a wider audience [16][17] - Changes in consumer attitudes post-pandemic have led to a more cautious approach to spending, with consumers seeking value and functionality over brand prestige [18][19] Group 5: Challenges and Future Outlook - While the growth of white-label brands is notable, many are currently following market trends rather than leading them, posing a risk of short-lived success [21] - Established brands must adapt their marketing strategies to compete effectively against the rising influence of white-label products, or they may face significant challenges [21]