临近中秋国庆双节，酒水市场开始逐渐热闹起来。在近期的调研采访中，多名酒商反映近期白酒终端动 销加快，但产品的价格却有所下滑。 根据南都湾财社-酒水新消费指数课题组发布的第五十一期《湾区酒价》，近期广州、深圳、佛山、东 莞四地的名酒产品价格波动较明显，其中高端产品普遍降价，低端产品价格相对稳定。为迎接白酒旺季 的到来，白酒渠道商们纷纷推出各类优惠活动，试图消化更多库存。 有酒商坦言今年能明显感受到需求有所萎缩，销售情况或不及去年同期，不得不通过"卷"价格来促动 销。一些新的市场趋势也值得关注，如酒商反馈，高端产品近期销量增加，低度酒产品相比去年也有了 更高的热度。 广州：高端及中高端产品均价几乎全线下滑，酒商推出优惠活动迎"双节" 在上一期的基础上，本期广州市场仍有15款产品的市场零售均价出现下滑，既包括飞天茅台、第八代五 粮液、君品习酒、青花郎、红西凤等高端白酒产品，也有洋河梦之蓝M6+、古井贡酒古20、金沙摘要、 水井坊井台等中高端产品，均价下降的幅度从几元到几十元不等。 临近中秋国庆，白酒产品的售价不升反降，酒商的普遍说法是近期正推出系列优惠活动，迎接双节销售 旺季。比如有白酒专卖店推出"买五箱酒送一箱" ...

Core Viewpoint - The white liquor market is experiencing price pressures due to promotional activities, with some distributors adapting to the situation by participating in e-commerce sales despite lower prices [1][2]. Group 1: Market Dynamics - The 618 promotional event this year has seen a lower intensity compared to the previous year, but the overall market price for white liquor is under pressure, leading to changes in the mindset of distributors [1]. - Many offline stores are participating in the 618 promotions, which was not common in previous years, indicating a shift in the traditional distribution model [1]. - The entry of instant retail platforms into the promotional activities has intensified competition, causing a decline in market prices and sales for physical stores [1]. Group 2: Pricing and Profitability - Despite the low prices due to subsidies, some distributors report that their profitability remains intact, as evidenced by sales data from a well-known liquor brand [2]. - A specific case shows that a customer paid 3436.5 yuan for four bottles, translating to approximately 859 yuan per bottle, while the order amount was 4202.5 yuan, indicating a significant difference between retail and wholesale pricing [2]. - After accounting for various fees, the distributor's net income from the sale was approximately 959 yuan per bottle, demonstrating that even with lower prices, profitability can be maintained [2].