Core Insights - The article emphasizes the importance of quality in the competitive white liquor market, highlighting that consumers now seek not only taste but also quality assurance and cultural significance behind the products [1][6]. Group 1: Quality Assurance and Sourcing - Fenjiu has established a comprehensive quality control system that spans from land selection to storage, ensuring the quality of raw materials throughout the production process [3][5]. - The company has invested over ten years in building a network of high-quality grain bases across various regions, including Shanxi, Jilin, Gansu, and Inner Mongolia, covering nearly 1.4 million acres [4][5]. - The use of high-quality sorghum, particularly the "glutinous sorghum" variety, is crucial for producing high-quality clear aroma liquor, as it has a high starch content and better fermentation efficiency [2][3]. Group 2: Agricultural and Ecological Practices - The choice of Jilin's Lishu County for grain sourcing is attributed to its fertile black soil and favorable climate conditions, which are ideal for sorghum cultivation [2][7]. - Fenjiu employs a "land registration + five unifications" management model to ensure sustainable agricultural practices, enhancing both the quality of raw materials and the ecological balance [7]. - The company integrates modern technology with traditional brewing wisdom, creating a traceable quality control system that monitors 297 quality control nodes and 3259 parameters [5][6]. Group 3: Consumer Engagement and Brand Trust - Fenjiu has initiated the "Walk into Fenjiu's First Workshop" event for five consecutive years, enhancing consumer understanding of the quality and effort behind their products [6]. - The brand aims to strengthen the trust between itself and consumers by making the quality of raw materials visible and relatable, thereby reinforcing the idea that "good grain comes from good land" [6][7]. - The company’s commitment to quality and local agricultural development has earned it recognition as a key national agricultural industrialization leader, aligning its growth with rural revitalization efforts [5].

Core Viewpoint - The article emphasizes the importance of high-quality raw materials, particularly sorghum, in the production of Fenjiu, highlighting the company's commitment to sourcing and managing its agricultural supply chain for superior product quality [5][10]. Group 1: Agricultural Base and Quality Control - Fenjiu has established its raw material base in Lishu County, Jilin Province, due to the region's fertile black soil and favorable climate conditions, which are ideal for sorghum cultivation [5][10]. - The company has developed a closed-loop management system that ensures quality control from planting to storage, including selecting suitable land, choosing high-quality seeds, and implementing scientific planting standards [7][8]. - Fenjiu's commitment to quality is further supported by a digital agricultural management system that collects meteorological and soil data to optimize cultivation practices [8]. Group 2: Long-term Commitment and Industry Impact - Since 2009, Fenjiu has integrated the construction of grain bases into its corporate strategy, resulting in a network of over 1.5 million acres across various provinces, reinforcing its quality assurance and supply chain integrity [10]. - The company’s efforts not only enhance product quality but also contribute to local agricultural economies, increasing farmers' incomes and earning recognition as a key player in agricultural industrialization [10]. - Fenjiu has been actively engaging consumers through initiatives like the "Walk into Fenjiu First Workshop" event, which has been held for five consecutive years, enhancing brand trust and consumer awareness of the quality behind its products [11].