Core Insights - The article emphasizes the importance of quality in the competitive white liquor market, highlighting that consumers now seek not only taste but also quality assurance and cultural significance behind the products [1][6]. Group 1: Quality Assurance and Sourcing - Fenjiu has established a comprehensive quality control system that spans from land selection to storage, ensuring the quality of raw materials throughout the production process [3][5]. - The company has invested over ten years in building a network of high-quality grain bases across various regions, including Shanxi, Jilin, Gansu, and Inner Mongolia, covering nearly 1.4 million acres [4][5]. - The use of high-quality sorghum, particularly the "glutinous sorghum" variety, is crucial for producing high-quality clear aroma liquor, as it has a high starch content and better fermentation efficiency [2][3]. Group 2: Agricultural and Ecological Practices - The choice of Jilin's Lishu County for grain sourcing is attributed to its fertile black soil and favorable climate conditions, which are ideal for sorghum cultivation [2][7]. - Fenjiu employs a "land registration + five unifications" management model to ensure sustainable agricultural practices, enhancing both the quality of raw materials and the ecological balance [7]. - The company integrates modern technology with traditional brewing wisdom, creating a traceable quality control system that monitors 297 quality control nodes and 3259 parameters [5][6]. Group 3: Consumer Engagement and Brand Trust - Fenjiu has initiated the "Walk into Fenjiu's First Workshop" event for five consecutive years, enhancing consumer understanding of the quality and effort behind their products [6]. - The brand aims to strengthen the trust between itself and consumers by making the quality of raw materials visible and relatable, thereby reinforcing the idea that "good grain comes from good land" [6][7]. - The company’s commitment to quality and local agricultural development has earned it recognition as a key national agricultural industrialization leader, aligning its growth with rural revitalization efforts [5].

黑土地种出的清香：追踪汾酒"原生家庭"！ 资料图。 黑土种红粱，粮心育清香：汾酒"第一车间"扎根吉 林梨树县！ 九月 的 吉林省四平市梨树县，大地正披上一袭红装。近十万亩高粱挺拔如戟，穗浪翻涌，将天 际染成一片绯红。这片位于北纬43度、被誉为"耕地中大熊猫"的黑土沃野，如今正以最炽热的 色彩，回应着自然丰饶馈赠。 9月16日，2025"走进汾酒第一车间"活动在这片黑土地上正式启动，这是汾酒继今年七月新疆奇 台基地之行后，再度踏上原粮溯源之旅。专家学者、行业代表们走进田间，聆听风与穗的低 语，共同见证 汾酒 " 从 一粒粮到一滴酒"的品质升华。 为什么汾酒不远千里，将原粮基地布局于梨树县？这要归功于这片土地得天独厚的自然禀赋与 农业生态。 松辽平原是世界四大黑土地之一，而梨树县地处松辽平原腹地，素有"东北粮仓"和"松辽明 珠"美誉，黑土肥沃、粮源丰沛，加之昼夜温差大，极为适合高粱的生长。这里产出的高粱颗粒 饱满、容重高，淀粉含量丰富，为酿造带来了更高的出酒率和更优的酒体品质。 基于此，这里是"好粮酿好酒"的源头，更是汾酒品质宇宙的起点。早在十余年前，汾酒开始在 全国优选优质粮食产区、自建原粮基地之初，梨树县就是 ...