Core Insights - The Chinese liquor market is experiencing a price adjustment, with the average retail price of the top ten liquor products at 9,166 yuan as of February 28, marking a decrease of 10 yuan from the previous day, reaching a new low since early February [1][6][7] - The market shows a structural adjustment with four products increasing in price, five decreasing, and one remaining stable, indicating resilience in core products [1][7] Price Movements - The price of Feitian Moutai increased by 6 yuan per bottle, supported by solid demand and tight supply [1][7] - Other products that saw price increases include Gujing Gong and Shui Jing Fang, which rose by 3 yuan and 1 yuan respectively [1][7] - Notable price declines were observed in Qinghua Lang, which dropped by 10 yuan, and Yanghe Dream Blue M6+, which fell by 5 yuan [1][7] Market Analysis - The data is sourced from approximately 200 collection points across various regions, ensuring a comprehensive and objective representation of retail prices [2][8] - The introduction of new sales channels for Moutai products has begun to influence market prices positively [2][8] - The market is expected to see a structural recovery during the 2026 Spring Festival, particularly for sauce-flavored and budget-friendly liquors, with a noted increase in sales for these categories [2][8] Industry Outlook - Despite some signs of recovery, the industry is still facing weak demand, particularly due to reduced business banquets [2][8] - Analysts suggest that Moutai's price stabilization and double-digit sales growth could support the industry, with potential for a seasonal rebound [2][8] - The overall performance during the Spring Festival is characterized by structural differentiation and a phase of rebound, with a full recovery dependent on further demand restoration [2][8]

as po 浮手服 alt re 20 @ || || nami jast 精 11 0 歐 亞 8165 @ 0 g dite dhie USTANDAR ( Execut ( mica ISBNER allusto niera IDEALL nin 图: y 130 日 步发 jiuchuanshe.cn 酒传社 将在02月06日 15:00 直播 预约 旺季消失日 行业升级时 2026年春节的白酒市场，交织着忧虑与信心，分化与期待。在经济环境普遍承压的背景下，强势品牌依 然展现出韧性，而结构性调整已悄然渗透至市场脉络。近日，酒传社记者在与多地酒商的深度交流中感 受到，在行业整体面临压力的同时，内部格局也在重塑。 NO ·1 动销放缓成普遍感受，消费行为趋于谨慎 市场的一线反馈指向同一个趋势：动销节奏明显放缓。 ， "两头稳、中间难"格局凸显 尽管市场整体遇冷，但不同价位产品的命运截然不同，呈现出鲜明的结构性特征。 高端价格带（千元以上）展现出极强的抗跌性，其支撑主要来自品牌与收藏属性。苏静洋指出，动销最 好的仍是茅台系列，尤其是53度飞天，作为行业龙头，品牌认知度和收藏属性构筑了强壁垒，即便消费 下行， ...