Core Insights - Douyin e-commerce has launched its "Super Value Purchase" channel for the Double 11 shopping festival, offering various discounts and promotions across multiple categories, including beauty, apparel, electronics, and food [1][4] - The platform emphasizes a "simple and direct" discount mechanism, enhancing the shopping experience for consumers through various promotional activities [1][4] - From October 9 to 15, the number of products with transaction amounts exceeding one million yuan in the "Super Value Purchase" channel increased by nearly 79% year-on-year [1] Group 1: Promotions and Discounts - The "Super Value Purchase" channel features significant discounts on popular products, such as Helena's cream priced at 1,448 yuan, Dyson's hairdryer at 1,899 yuan, and Moutai liquor at 1,499 yuan [2] - Additional promotional items include a Nintendo Switch for 99 yuan, a 1 yuan offer for Luckin Coffee, and various 50% off deals on baby products, catering to different consumer needs [2] - The platform supports merchants with policies like commission waivers and logistics guarantees, helping to reduce operational costs and improve fulfillment efficiency [2] Group 2: Sales Performance - The first day of the Double 11 event saw a remarkable 211% year-on-year increase in sales on Douyin's marketplace, driven by the synergy between live streaming and traditional e-commerce [4] - The "Super Value Purchase" channel effectively combines content appeal with competitive pricing, serving as a crucial entry point for stimulating consumption and facilitating transactions [4] - Douyin e-commerce aims to continuously release platform vitality and stimulate new consumption through multi-dimensional measures that benefit both consumers and merchants [4]

Core Insights - The overall performance of the liquor market, particularly for baijiu, is experiencing a downturn during the holiday season, with expected sales volume declining by approximately 20% compared to last year [2] - Consumer behavior has shifted towards more rational purchasing, with a noticeable decrease in bulk buying and heightened price sensitivity [2] - The demand for high-end and business gifting has not recovered as quickly, while the impact of local "alcohol bans" continues to affect consumption patterns [2][4] Group 1: Market Performance - The sales of mass-market liquor are outperforming high-end and mid-range products, with mass products benefiting from strong demand for banquet consumption [2] - High-end brands like Moutai are experiencing growth, with sales volume increasing by 15% to 35% in certain regions before the holiday [2] - Mid-range liquor, priced between 500 to 1000 yuan, is facing significant challenges, with double-digit sales declines due to pressure from both high-end and mass-market segments [3] Group 2: Sales Channels - Offline retail stores are seeing decreased foot traffic, while online sales are booming, with platforms like JD.com reporting significant sales during promotional events [5][6] - Meituan's flash sales showed an approximately 800% year-on-year increase in baijiu sales, with major brands achieving daily sales exceeding 10 million yuan [6] - The success of online sales is attributed to competitive pricing and fast delivery, aligning with consumer preferences for convenience and value [6]

根据多家证券机构的研判，今年双节期间，白酒的动销大盘子，预计要比去年下滑约20%，而且因为价格上不去，销售额跌得·比销量还 厉害！ 出品丨搜狐财经 作者丨柴鑫洋 编辑丨李文贤 每逢假期，白酒可是家宴聚餐必不可少的座上宾，但大家可能想不到，今年白酒的整体行情，是真有点"冷"！ 更有意思的是，今年买酒的渠道也出现了明显的"温差"。线下门店显得有些冷清，但线上· 却卖得特别火。 京东搞的中秋美酒节促销活动，五粮液普五八代直接冲上热卖榜榜首，短短半个月就卖了超过10万件。第二、三名的黄盖玻汾、水晶剑 南春半个月卖出超过5万件。 美团闪购在节前最后一个周末，白酒销量同比暴涨了大约8倍！茅台、五粮液这些大牌，在平台上单日的成交额都突破了千万元大关。 有分析就说了，线上这么火爆不是偶然。即时零售平台放出各种补贴优惠券，在价格上有优势，送货又快，正好满足了现在消费者"既要 方便又要实惠"的心理。 这个双节，白酒市场真是冰火两重天。整体大盘在承压，但大众酒和线上渠道却热得发烫。 为啥会这样呢？有分析师指出，现在的消费者都越来越理性了，过节也不像往年那样大量囤货，普遍持观望态度，并且对价格特别敏 感。 有证券机构分析道，今年节前 ...

Core Insights - The article discusses the rapid rise and subsequent decline of the Moutai 1935 brand, highlighting its initial success and the challenges it faces in the market [1][3][9] Group 1: Brand Performance - Moutai 1935 achieved over 50 billion yuan in sales in its first year and surpassed 100 billion yuan in its second year, marking it as a significant player in the liquor industry [1][3] - The brand was initially launched at a retail price of 1,188 yuan, with a factory price of 798 yuan, and saw its price peak near 1,800 yuan shortly after launch [3][9] - However, by July 2025, the wholesale price had plummeted to 660 yuan, representing a significant decline in value [3][4] Group 2: Market Challenges - The brand's price has been in a continuous decline since early 2023, leading to substantial losses for distributors, with reports of losses reaching 30,000 yuan per ton [5][6] - Moutai 1935 has been identified as the top loss-maker among liquor brands in 2024, indicating severe financial distress for its distributors [6][9] - The sales growth rate for Moutai 1935 dropped dramatically from 120% in 2023 to less than 10% in 2024, signaling a sharp decline in market demand [9][10] Group 3: Industry Dynamics - The rapid growth of Moutai 1935 has been described as a "hasty maturation," leading to its current market struggles [7][8] - The brand's current market position is significantly weaker compared to competitors like Wuliangye and Guojiao 1573, which have maintained better market reputations and pricing [12][13] - There are ongoing discussions in the market about the potential for Moutai 1935's price to drop below 500 yuan, indicating a possible further decline in its market value [14]

Core Viewpoint - The article discusses the transformation of the Chinese liquor market, particularly the shift from high-end baijiu to more accessible options, reflecting changing consumer preferences and social dynamics [3][4][5]. Group 1: Market Trends - The baijiu market has seen a significant shift from high-end products to more affordable options, with a growing preference for light and accessible "light bottle" baijiu [4][5]. - The high-end baijiu segment remains strong, but many non-leading brands have seen their prices drop significantly, leading to uncertainty in their value [4][5]. - Predictions indicate that by the second half of 2025, light bottle baijiu priced between 50-100 RMB and mid-range baijiu priced between 250-450 RMB will become the most popular segments [4]. Group 2: Consumer Preferences - There is a notable change in consumer behavior, with a focus on the enjoyment of baijiu itself rather than its status as a social currency, as seen in past business gatherings [3][4]. - Younger consumers are increasingly favoring lower-alcohol options and are less interested in high-end baijiu, leading to a shift in marketing strategies among liquor companies [10][11]. - The article highlights the emergence of new products targeting younger demographics, such as flavored and lower-alcohol baijiu, which align with contemporary lifestyle preferences [10][11]. Group 3: Regional Brands and Innovations - Regional brands like Mingguang liquor have shown impressive growth, with revenue projections increasing from under 300 million RMB in 2021 to over 1 billion RMB by 2024 following a merger [7][8]. - The article emphasizes the unique characteristics of certain regional liquors, such as Jinmen sorghum and Li Du sorghum, which cater to niche markets and have distinct flavor profiles [6][7]. - The article notes that many high-end brands struggle to penetrate lower-tier markets effectively, while regional brands excel in producing mid-range products that resonate well with local consumers [10].

我今天已经不发烧了，这次没有流鼻涕咳嗽等症状，就是肚子吃坏了，腹泻很严重，一天要上七八次洗手间，从固体拉到液体，搞得我现 在放p都不敢坐在凳子上，我怕什么你们肯定懂的。已经吃了蒙脱石散，还买了一打的外星人电解质水补充，总的来说不碍事了。 未来人类想要走出太阳系，这副碳基的皮囊就是最大的短板，怕冷、怕热、气压低了高了都不行，必须刚刚好，每天需要摄入水和食物， 还要排泄，必须保持一定量运动维持健康，否则容易生病（生理+心理），理论寿命不超过150岁，在宇宙尺度而言这太短暂了。 进化了几亿年也就这水平，其它星系的生命估计也好不到哪去。所以宇宙就是一个又一个独立的孤岛，或者说监狱，文明和文明之间谁也 遇不到谁。有人可能觉得，我的想象力不够丰富，别的星系的生命也许是我想象不到的形式呢？ 可能性很小。我们由碳基形成生命不是一个巧合，而是这个物理规则的宇宙下，碳的分子结构和稳定性决定了它就是最适合的生命分子， 其它可能性也有，比如硅基、氨基、铁基，也有可能形成生命，但对环境的要求很苛刻，很不稳定。从星际航行的角度而言，这些生命体 的适应性还不如碳基，所以更没戏。 我假想过其它星球的生命，外形可能千奇百怪，但底层分子大概率和 ...