Core Insights - The article discusses the rapid rise and subsequent decline of the Moutai 1935 brand, highlighting its initial success and the challenges it faces in the market [1][3][9] Group 1: Brand Performance - Moutai 1935 achieved over 50 billion yuan in sales in its first year and surpassed 100 billion yuan in its second year, marking it as a significant player in the liquor industry [1][3] - The brand was initially launched at a retail price of 1,188 yuan, with a factory price of 798 yuan, and saw its price peak near 1,800 yuan shortly after launch [3][9] - However, by July 2025, the wholesale price had plummeted to 660 yuan, representing a significant decline in value [3][4] Group 2: Market Challenges - The brand's price has been in a continuous decline since early 2023, leading to substantial losses for distributors, with reports of losses reaching 30,000 yuan per ton [5][6] - Moutai 1935 has been identified as the top loss-maker among liquor brands in 2024, indicating severe financial distress for its distributors [6][9] - The sales growth rate for Moutai 1935 dropped dramatically from 120% in 2023 to less than 10% in 2024, signaling a sharp decline in market demand [9][10] Group 3: Industry Dynamics - The rapid growth of Moutai 1935 has been described as a "hasty maturation," leading to its current market struggles [7][8] - The brand's current market position is significantly weaker compared to competitors like Wuliangye and Guojiao 1573, which have maintained better market reputations and pricing [12][13] - There are ongoing discussions in the market about the potential for Moutai 1935's price to drop below 500 yuan, indicating a possible further decline in its market value [14]

Core Viewpoint - The article discusses the transformation of the Chinese liquor market, particularly the shift from high-end baijiu to more accessible options, reflecting changing consumer preferences and social dynamics [3][4][5]. Group 1: Market Trends - The baijiu market has seen a significant shift from high-end products to more affordable options, with a growing preference for light and accessible "light bottle" baijiu [4][5]. - The high-end baijiu segment remains strong, but many non-leading brands have seen their prices drop significantly, leading to uncertainty in their value [4][5]. - Predictions indicate that by the second half of 2025, light bottle baijiu priced between 50-100 RMB and mid-range baijiu priced between 250-450 RMB will become the most popular segments [4]. Group 2: Consumer Preferences - There is a notable change in consumer behavior, with a focus on the enjoyment of baijiu itself rather than its status as a social currency, as seen in past business gatherings [3][4]. - Younger consumers are increasingly favoring lower-alcohol options and are less interested in high-end baijiu, leading to a shift in marketing strategies among liquor companies [10][11]. - The article highlights the emergence of new products targeting younger demographics, such as flavored and lower-alcohol baijiu, which align with contemporary lifestyle preferences [10][11]. Group 3: Regional Brands and Innovations - Regional brands like Mingguang liquor have shown impressive growth, with revenue projections increasing from under 300 million RMB in 2021 to over 1 billion RMB by 2024 following a merger [7][8]. - The article emphasizes the unique characteristics of certain regional liquors, such as Jinmen sorghum and Li Du sorghum, which cater to niche markets and have distinct flavor profiles [6][7]. - The article notes that many high-end brands struggle to penetrate lower-tier markets effectively, while regional brands excel in producing mid-range products that resonate well with local consumers [10].

我今天已经不发烧了，这次没有流鼻涕咳嗽等症状，就是肚子吃坏了，腹泻很严重，一天要上七八次洗手间，从固体拉到液体，搞得我现 在放p都不敢坐在凳子上，我怕什么你们肯定懂的。已经吃了蒙脱石散，还买了一打的外星人电解质水补充，总的来说不碍事了。 未来人类想要走出太阳系，这副碳基的皮囊就是最大的短板，怕冷、怕热、气压低了高了都不行，必须刚刚好，每天需要摄入水和食物， 还要排泄，必须保持一定量运动维持健康，否则容易生病（生理+心理），理论寿命不超过150岁，在宇宙尺度而言这太短暂了。 进化了几亿年也就这水平，其它星系的生命估计也好不到哪去。所以宇宙就是一个又一个独立的孤岛，或者说监狱，文明和文明之间谁也 遇不到谁。有人可能觉得，我的想象力不够丰富，别的星系的生命也许是我想象不到的形式呢？ 可能性很小。我们由碳基形成生命不是一个巧合，而是这个物理规则的宇宙下，碳的分子结构和稳定性决定了它就是最适合的生命分子， 其它可能性也有，比如硅基、氨基、铁基，也有可能形成生命，但对环境的要求很苛刻，很不稳定。从星际航行的角度而言，这些生命体 的适应性还不如碳基，所以更没戏。 我假想过其它星球的生命，外形可能千奇百怪，但底层分子大概率和 ...