2025年8月10日 (公众号: 今日酒价) 涨！酒类行情监测公众号"今日酒价"的数据显示，8月10日，贵州茅台高端新品"贵州茅台酒（五星商标上市70周年纪念）"（简 称"五星70周年纪念"）报8100元/瓶，较前一日上涨400元，涨幅达5.19%，较7000元/瓶的发售价大涨了15.71%；公众号所见已连 续两日上涨。 茅台飞天 MOUTA 据悉，8月8日上午9点，"五星70周年纪念"在"i茅台"正式开售，限量25568瓶；虽然每瓶价格高达7000元，但也挡不住"茅粉"的 抢购热情，上线后仅2分钟即售罄，粗略估算销售额达1.79亿元。五星商标源于1954年5月1日茅台首次启用的"金轮牌"商标；限 量25568瓶，对应1954年5月1日至2024年4月30日间的每一个日夜。 投资快报记者关注到，在"五星70周年纪念"当天售罄后，二手交易平台和社交平台上就有卖家想以高出原价1000元 - 2000元的价 格出手的信息，但其后有卖家表示"加500元就出"，并且开始有人以低于发售价的价格收酒。不过，"今日酒价"的数据显示，"五 星70周年纪念"8月9日报7700元/瓶，上涨200元，这也意味着其8月8日的价格为75 ...

Core Viewpoint - The launch of the new high-end product from Kweichow Moutai, priced at 7000 yuan per bottle, sold out within 2 minutes, indicating strong demand and market interest [2][10]. Product Launch - The new product, "Kweichow Moutai (70th Anniversary of the Five-Star Trademark)," was launched on August 8, with a limited edition of 25,568 bottles priced at 7000 yuan each [4][10]. - Each bottle features a unique identity code corresponding to a 70-year period from May 1, 1954, to April 30, 2024 [4]. Production and Design - The product is made from high-quality local ingredients, including glutinous sorghum, wheat, and water, adhering to traditional brewing methods [7]. - The packaging design reflects the style of the 1954 Jinlun brand Moutai, using eco-friendly materials and a wooden box inspired by 1950s designs, enhancing the ceremonial aspect of opening the product [7][8]. Market Response - The product generated approximately 179 million yuan in revenue within 2 minutes of its launch [10]. - Social media reactions indicate a high level of competition among consumers, with many expressing frustration over the difficulty of purchasing the product, while others found personal significance in acquiring bottles with codes corresponding to their birth dates [10]. Resale Market - On resale platforms, the new product's price markup ranges from 300 to 1000 yuan, with some years being sold for over 10,000 yuan [16]. - The price of other Moutai products, such as the 25-year Flying Moutai, has also seen a slight increase, reflecting the overall market trend [16]. Stock Performance - Following the product launch, Kweichow Moutai's stock opened high and experienced fluctuations, closing at 1420.97 yuan per share, with a total market capitalization of 1.785 trillion yuan [17]. Industry Outlook - According to Citic Securities, the white liquor industry is rapidly bottoming out, with leading companies likely to benefit from current adjustments in channel structures and market expansion efforts [19].