百亿级现代农业产业

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入疆首日卖断货!西牛麻竹笋在新疆茶博会“圈粉”无数
Nan Fang Nong Cun Bao· 2025-09-21 02:00
Core Viewpoint - The debut of Xiniu Mazhusun at the Xinjiang International Tea Culture Expo has garnered significant attention and sales, indicating strong market potential for this product in new regions [1][4][22]. Group 1: Product Performance - Xiniu Mazhusun, a bamboo shoot product from Qingyuan, Guangdong, sold out on its first day at the expo, highlighting its popularity among local consumers [2][4]. - The product is being well-received not only by retail customers but also by restaurant businesses looking to purchase in bulk for culinary use [9][10]. Group 2: Market Expansion - The event marks the first time Xiniu Mazhusun has been showcased in Xinjiang, aiming to tap into the Northwest market and strengthen trade connections with Central Asia [25][26]. - The product has previously expanded into major cities such as Guangzhou and Shenzhen, and has also reached international markets including Japan and Southeast Asia, demonstrating its competitive brand strength [20][22]. Group 3: Industry Growth - The bamboo shoot industry in Qingyuan is experiencing significant growth, with a projected comprehensive output value of 3.245 billion yuan, reflecting a 29.8% increase [16][17]. - By the first half of 2025, the planting area for Xiniu Mazhusun is expected to reach 1.0053 million acres, with a total output of 433,200 tons [16][17].
9月19日,英德红茶、西牛麻竹笋携手上天山,闯欧亚!
Nan Fang Nong Cun Bao· 2025-09-15 16:00
Group 1 - The 2025 Xinjiang International Tea Culture Expo will be held from September 19 to 22, showcasing nearly 300 quality tea enterprises and over 10 cultural activities [2][3][4] - Yingde Black Tea, recognized as "World High Aroma Black Tea," will have its first dedicated promotion at the expo, alongside Xiniu Bamboo Shoots [6][23] - Xinjiang is known as the "Golden Passage of Eurasia," serving as a key area for China's westward opening and the Belt and Road Initiative, with significant foreign trade capabilities [11][12][13] Group 2 - Xinjiang has a rich tea culture despite not producing tea, with a high per capita tea consumption of 4 kilograms, ranking among the top five in tea sales nationwide [14][15][16] - Urumqi, the capital of Xinjiang, is a vital hub connecting Eurasia and has shown strong foreign trade resilience, with a total import and export value of 801.1 billion RMB in 2024 [18][20] - The 2024 Xinjiang Tea Expo achieved over 100 million RMB in transaction volume within four days, facilitating the flow of various tea products to and from Urumqi [21][22] Group 3 - Yingde Black Tea has been recognized as the top brand in Chinese black tea, with a brand value of 5.178 billion RMB, an increase of 8.5% [32][33] - Xiniu Bamboo Shoots aims to achieve a planting area of 992,500 acres and a production target of 1.5136 million tons by the end of 2024, contributing to a total industry output value of 10.965 billion RMB [34][35] - The combined output value of five major modern agricultural industries in Qingyuan is projected to reach 40.067 billion RMB by the end of 2024, significantly benefiting local farmers [38][39] Group 4 - Yingde Black Tea is expanding its market presence in Xinjiang and Eurasia, with plans to establish a marketing promotion center in Urumqi during the expo [55][57] - The establishment of the marketing center is seen as a crucial step for Yingde Black Tea to deepen its roots in Xinjiang and expand into Central Asia and Europe [61][62] - The center will host tasting events and promotional activities to enhance brand visibility and influence, aiming to make "World High Aroma Black Tea" a preferred healthy beverage [67][70]