Core Viewpoint - The debut of Xiniu Mazhusun at the Xinjiang International Tea Culture Expo has garnered significant attention and sales, indicating strong market potential for this product in new regions [1][4][22]. Group 1: Product Performance - Xiniu Mazhusun, a bamboo shoot product from Qingyuan, Guangdong, sold out on its first day at the expo, highlighting its popularity among local consumers [2][4]. - The product is being well-received not only by retail customers but also by restaurant businesses looking to purchase in bulk for culinary use [9][10]. Group 2: Market Expansion - The event marks the first time Xiniu Mazhusun has been showcased in Xinjiang, aiming to tap into the Northwest market and strengthen trade connections with Central Asia [25][26]. - The product has previously expanded into major cities such as Guangzhou and Shenzhen, and has also reached international markets including Japan and Southeast Asia, demonstrating its competitive brand strength [20][22]. Group 3: Industry Growth - The bamboo shoot industry in Qingyuan is experiencing significant growth, with a projected comprehensive output value of 3.245 billion yuan, reflecting a 29.8% increase [16][17]. - By the first half of 2025, the planting area for Xiniu Mazhusun is expected to reach 1.0053 million acres, with a total output of 433,200 tons [16][17].

Core Viewpoint - The event highlights the successful launch of the Qingyuan Xiniu Mazu Bamboo Shoots, marking a significant milestone in the agricultural industry with a projected output value of 10.965 billion yuan for 2024, showcasing the transformation from a single product to a billion-dollar industry [11][17][12]. Group 1: Industry Overview - Qingyuan's Xiniu Mazu Bamboo Shoots is one of the five major billion-dollar agricultural industries in the region, demonstrating a comprehensive development strategy that includes production, branding, and consumption [7][21]. - The total planting area for bamboo shoots in Qingyuan reached 992,500 acres in 2024, with an increase of 104,900 acres, resulting in a total fresh bamboo shoot production of 1.5136 million tons [16][17]. - The overall agricultural industry in Qingyuan has achieved a combined annual output value exceeding 40 billion yuan, with a year-on-year growth of 32.67% [22][23]. Group 2: Event Highlights - The third Qingyuan Xiniu Mazu Bamboo Shoots tasting season and industry promotion event featured activities such as industry research, a bamboo shoot competition, and various promotional efforts to showcase the evolution of the bamboo shoot industry [3][8][9]. - The event served as a platform for investment opportunities, inviting entrepreneurs to invest in deep processing projects and enhance product value [32][34]. - A strategic cooperation agreement was signed between Qingyuan's agricultural bureau and various organizations to promote the bamboo shoot industry, indicating a collaborative approach to industry growth [88][90]. Group 3: Market Expansion - Qingyuan is actively expanding its market presence both domestically and internationally, with initiatives to promote local specialties and enhance brand recognition [98][102]. - The bamboo shoots have gained significant traction in international markets, with exports to Southeast Asia marking a notable achievement for local producers [104][116]. - The Qingyuan bamboo shoots have become a preferred ingredient in Japanese cuisine, with local products capturing 95% of the market share for bamboo shoot products in Japan [113]. Group 4: Financial and Media Support - Financial support initiatives, such as supply chain financing, are being implemented to alleviate funding pressures for bamboo shoot farmers and businesses [82][83]. - The "Media+" initiative aims to leverage media resources to enhance the market presence and brand image of Qingyuan bamboo shoots, fostering a new ecosystem for product promotion [65][72][73]. - The collaboration with platforms like Xiaohongshu aims to boost online visibility and sales for local bamboo shoot enterprises, providing targeted marketing support [75][80].