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从5块到98块,奶皮子糖葫芦成了今年最狠的“消费刺客”
Core Viewpoint - The rise of the "milk skin candy hawthorn" trend has transformed a traditional street snack into a social currency among young people, significantly impacting the stock prices of related companies [2][32]. Group 1: Market Trends - The "milk skin candy hawthorn" combines traditional hawthorn with innovative milk skin, appealing to the "check-in DNA" of young consumers [7][8]. - The popularity of this snack has led to long queues, with some consumers waiting over two hours to purchase it [10][17]. - Prices for this trendy snack have surged, with typical prices ranging from 20-30 yuan, and reaching up to 98 yuan in major cities like Shanghai and Shenzhen [24]. Group 2: Supply Chain and Pricing - The price of milk skin has experienced significant fluctuations, doubling from around 10 yuan to 20 yuan within a week due to high demand [32]. - Many companies are struggling to meet the supply, with reports of milk skin being sold out shortly after being made available [21]. - The stock prices of related companies, such as San Yuan and Zhuang Yuan, have surged, with some stocks hitting the daily limit [33]. Group 3: Company Performance - Despite the short-term stock price increases, the long-term fundamentals of several companies remain concerning, with many reporting revenue declines [33]. - For instance, Yili's revenue grew only 1.17% in the first three quarters, while other companies like San Yuan and Tianrun Dairy reported significant revenue drops [34]. - San Yuan's revenue decreased by over 10%, and the company has seen a substantial reduction in its distributor network [36]. Group 4: Health Concerns - The surge in popularity of milk skin candy hawthorn has led to health concerns among consumers, with reports of excessive sugar intake causing skin issues [41][42]. - Experts suggest moderation in consumption, especially for those with health conditions, highlighting the need for a balanced approach to trendy foods [42].
从5块到98块,奶皮子糖葫芦成了今年最狠的“消费刺客”
凤凰网财经· 2025-11-10 13:40
Core Viewpoint - The article discusses the rise of the "milk skin candy hawthorn" as a trending food item, which has transformed from a street snack into a social currency among young people, significantly impacting the stock prices of related companies [2][39]. Group 1: Trend and Popularity - The combination of traditional hawthorn candy with milk skin has created a unique product that resonates with the "check-in DNA" of young consumers, making it a must-try item on social media [8][9]. - The popularity has led to long queues at vendors, with some customers waiting up to two hours to purchase the product, indicating a strong demand [10][20]. - The price of milk skin candy has surged, with normal prices ranging from 20-30 yuan, and in major cities like Shanghai and Shenzhen, prices can reach up to 98 yuan per stick [28][31]. Group 2: Market Impact and Stock Performance - The price of milk skin has seen significant fluctuations, doubling from around 10 yuan to 20 yuan within a week, leading to supply shortages [37][38]. - Several listed companies related to dairy products, such as San Yuan and Zhuang Yuan, have seen their stock prices rise sharply, with some stocks hitting the limit up [39]. - Despite the short-term stock price increases, the long-term fundamentals of these companies remain a concern, as many have reported declining revenues [40][41]. Group 3: Financial Performance of Companies - For instance, Yili's revenue growth was only 1.17% in the first three quarters of the year, while other companies like San Yuan and Tianrun Dairy reported revenue declines of over 10% [41][42]. - San Yuan has faced significant challenges, with a 10% drop in revenue and a substantial reduction in the number of distributors, indicating operational difficulties [43][42]. - Tianrun Dairy also reported a nearly 4% revenue decline, attributed to challenges in expanding into new markets and increased competition [44][42]. Group 4: Health Concerns and Consumer Behavior - The article highlights emerging health concerns among consumers, with reports of adverse effects from excessive sugar intake associated with the milk skin candy [49][51]. - Medical professionals have noted that while moderate consumption may be acceptable, overindulgence can lead to health issues, emphasizing the need for consumer awareness [52][51]. - The phenomenon reflects a broader trend of consumer enthusiasm that may overlook potential health risks in pursuit of trendy food items [49].