Core Insights - The sudden popularity of "奶皮子糖葫芦" (milk skin candied hawthorn) has led to significant price increases and consumer interest, with prices reaching as high as 98 yuan per skewer [1][4][6] - The demand for milk skin has surged, causing shortages and driving prices up from 10 yuan per 100g to 30 yuan per 100g, surpassing the price increase of gold this year [6][12] - The rise of this product is attributed to its alignment with current consumer trends, particularly the emotional value it provides, combining nostalgia with novelty [7][12] Market Dynamics - The order volume for candied hawthorn has increased over three times since October, with milk skin candied hawthorn orders growing by 109% month-over-month [4] - The product's popularity has led to a significant increase in social media engagement, with related videos on platforms like Douyin (TikTok) garnering over 11 billion views and 240 million likes [9] - The rapid rise in popularity has also led to discussions about the sustainability of such trends, as many similar food fads have faded after initial success [13] Consumer Behavior - Consumers are drawn to the visual appeal and social sharing potential of milk skin candied hawthorn, which has become a "social currency" on platforms like Weibo and Xiaohongshu [7][12] - The product's success is not solely due to its taste but also its presentation and the cultural resonance it has with consumers, particularly younger demographics [12] - The phenomenon reflects a broader trend in the food industry where traditional elements are reinterpreted for modern consumption, creating a blend of nostalgia and innovation [12] Supply Chain Implications - The increase in demand has strained supply chains, leading to reports of milk skin shortages and affecting the availability of related products [4][6] - The logistics of producing and transporting milk skin are complex, requiring cold chain management, which adds to the overall cost and pricing dynamics [6] - The rapid commercialization of such products relies on low-cost, fast-iteration supply chains that can quickly respond to market trends [12]

Core Insights - The emergence of "奶皮子" (milk skin) as a trendy food item has led to a surge in its popularity, particularly in combination with traditional snacks like sugar-coated hawthorn [2][4][5] - The price of "奶皮子" has skyrocketed, with reports of prices increasing from 10 yuan to 42 yuan per piece within a week, reflecting high demand and limited supply [5][7][22] - Various brands are rapidly incorporating "奶皮子" into their product lines, including beverages and desserts, indicating a broader trend of leveraging regional specialties for urban consumer markets [9][27][29] Market Trends - The "奶皮子" phenomenon has transformed into a widespread trend across delivery and social media platforms, with numerous products featuring this ingredient [7][9] - The rapid rise in popularity has led to a supply shortage, with manufacturers struggling to meet demand despite price increases of 30% to 50% [22][23] - The trend is reminiscent of previous food fads, where a single item becomes a base for various culinary innovations, showcasing the cyclical nature of food trends in urban markets [29][31] Consumer Behavior - Consumers are experiencing mixed reactions to "奶皮子," with some enjoying its rich flavor while others find it overwhelming, highlighting the diverse preferences within the market [21][14] - The confusion surrounding the authenticity of "奶皮子" products has emerged, as many items marketed as "奶皮子" do not adhere to traditional definitions, leading to dissatisfaction among consumers from its native regions [16][21] - The trend has sparked a cultural curiosity among urban consumers, who are increasingly interested in regional delicacies, further driving the demand for "奶皮子" products [25][32]

Core Insights - The emergence of "solid mango pomelo sago" as a trending dessert has captured significant attention on social media platforms, leading to a surge in DIY attempts and industry-wide responses [1][3][6] - The product features a base of halved mango topped with yogurt and garnished with grapefruit, sago, and other toppings, transforming the traditional dessert into a portable version [1][6] Industry Response - Tea Baidao, a new tea beverage brand, responded to consumer demand by launching its version of solid mango pomelo sago, achieving nearly 250,000 cups sold on the first day of release [6] - The brand engaged with consumers on social media, providing tutorials for recreating the dessert, which resulted in overwhelming requests for an official version [3][6] Consumer Behavior - The popularity of the dessert reflects a shift in consumer roles, where they are not just passive recipients of trends but active creators and disseminators of new food ideas [6] - The discussions on social media platforms indicate a strong consumer interest and engagement, with many expressing excitement and frustration over product availability [6]

Core Viewpoint - The popularity of "Nai Pi Zi Tang Hu Lu" (milk skin candied hawthorn) has surged this winter, driven by its unique combination of traditional candied hawthorn and Inner Mongolia's milk skin, leading to long queues and significant market interest [1][3][5]. Group 1: Market Trends - "Nai Pi Zi Tang Hu Lu" was first introduced in late 2024 by a traditional candied hawthorn shop in Baotou, Inner Mongolia, and has since become a trending snack [3]. - The hashtag NaiPiZiTangHuLu has garnered over 1.02 billion views on Douyin, indicating its viral spread across social media platforms [3]. - The price of "Nai Pi Zi Tang Hu Lu" has increased significantly, with traditional candied hawthorn priced at 5-8 yuan, while the new variant ranges from 36 to 98 yuan per skewer [5][8]. Group 2: Consumer Behavior - Consumers are willing to wait for hours and pay high prices for a taste of this trendy snack, with some even ordering it from other provinces despite high shipping costs [5][11]. - The phenomenon has led to a stark contrast in consumer sentiment, with some feeling that they cannot afford this "upgraded" street food [7]. Group 3: Industry Response - Major brands like Hema and Xueji Snack have quickly entered the market, with Hema offering "Nai Pi Zi Tang Hu Lu" at a competitive price of 9.9 yuan [7][10]. - The beverage industry has also capitalized on this trend, with brands like Luckin Coffee and Lele Tea launching products featuring milk skin [10]. Group 4: Supply Chain Impact - The surge in demand has created a shortage of milk skin, with local suppliers struggling to keep up, leading to price increases from 7-8 yuan to 16-17 yuan per 100 grams [11][13]. - The stock market has reacted positively, with companies associated with milk skin, such as Sanyuan Foods, experiencing significant stock price increases [14][16]. Group 5: Future Outlook - There are concerns about the sustainability of this trend, as many viral food items have historically seen a rapid decline in popularity [16]. - Despite potential health concerns related to high sugar intake from the product, consumer interest remains strong, suggesting that the trend may continue for the time being [18].

Core Insights - The new dessert "solid mango sago" has quickly gained popularity on social media, becoming a hot topic in the consumer market [1] - The product was launched by the brand Tea Baidao, which provided DIY tutorials for consumers and achieved nearly 250,000 cups sold on its first day [1] - The solid version of mango sago retains the core DIY concept while enhancing the product's flavor profile [1] Industry Trends - The emergence of internet-famous foods often stems from slight innovations in classic dishes, which are then spread and recreated by users on social media [1] - There is a shift in consumer roles, where they are no longer passive recipients of trends but active creators and disseminators of trends [1] - Brands are transitioning from defining trends to discovering and amplifying existing trends [1]

Core Viewpoint - The rise of the "milk skin candy hawthorn" trend has transformed a traditional street snack into a social currency among young people, significantly impacting the stock prices of related companies [2][32]. Group 1: Market Trends - The "milk skin candy hawthorn" combines traditional hawthorn with innovative milk skin, appealing to the "check-in DNA" of young consumers [7][8]. - The popularity of this snack has led to long queues, with some consumers waiting over two hours to purchase it [10][17]. - Prices for this trendy snack have surged, with typical prices ranging from 20-30 yuan, and reaching up to 98 yuan in major cities like Shanghai and Shenzhen [24]. Group 2: Supply Chain and Pricing - The price of milk skin has experienced significant fluctuations, doubling from around 10 yuan to 20 yuan within a week due to high demand [32]. - Many companies are struggling to meet the supply, with reports of milk skin being sold out shortly after being made available [21]. - The stock prices of related companies, such as San Yuan and Zhuang Yuan, have surged, with some stocks hitting the daily limit [33]. Group 3: Company Performance - Despite the short-term stock price increases, the long-term fundamentals of several companies remain concerning, with many reporting revenue declines [33]. - For instance, Yili's revenue grew only 1.17% in the first three quarters, while other companies like San Yuan and Tianrun Dairy reported significant revenue drops [34]. - San Yuan's revenue decreased by over 10%, and the company has seen a substantial reduction in its distributor network [36]. Group 4: Health Concerns - The surge in popularity of milk skin candy hawthorn has led to health concerns among consumers, with reports of excessive sugar intake causing skin issues [41][42]. - Experts suggest moderation in consumption, especially for those with health conditions, highlighting the need for a balanced approach to trendy foods [42].

Core Viewpoint - The article discusses the rise of the "milk skin candy hawthorn" as a trending food item, which has transformed from a street snack into a social currency among young people, significantly impacting the stock prices of related companies [2][39]. Group 1: Trend and Popularity - The combination of traditional hawthorn candy with milk skin has created a unique product that resonates with the "check-in DNA" of young consumers, making it a must-try item on social media [8][9]. - The popularity has led to long queues at vendors, with some customers waiting up to two hours to purchase the product, indicating a strong demand [10][20]. - The price of milk skin candy has surged, with normal prices ranging from 20-30 yuan, and in major cities like Shanghai and Shenzhen, prices can reach up to 98 yuan per stick [28][31]. Group 2: Market Impact and Stock Performance - The price of milk skin has seen significant fluctuations, doubling from around 10 yuan to 20 yuan within a week, leading to supply shortages [37][38]. - Several listed companies related to dairy products, such as San Yuan and Zhuang Yuan, have seen their stock prices rise sharply, with some stocks hitting the limit up [39]. - Despite the short-term stock price increases, the long-term fundamentals of these companies remain a concern, as many have reported declining revenues [40][41]. Group 3: Financial Performance of Companies - For instance, Yili's revenue growth was only 1.17% in the first three quarters of the year, while other companies like San Yuan and Tianrun Dairy reported revenue declines of over 10% [41][42]. - San Yuan has faced significant challenges, with a 10% drop in revenue and a substantial reduction in the number of distributors, indicating operational difficulties [43][42]. - Tianrun Dairy also reported a nearly 4% revenue decline, attributed to challenges in expanding into new markets and increased competition [44][42]. Group 4: Health Concerns and Consumer Behavior - The article highlights emerging health concerns among consumers, with reports of adverse effects from excessive sugar intake associated with the milk skin candy [49][51]. - Medical professionals have noted that while moderate consumption may be acceptable, overindulgence can lead to health issues, emphasizing the need for consumer awareness [52][51]. - The phenomenon reflects a broader trend of consumer enthusiasm that may overlook potential health risks in pursuit of trendy food items [49].

Core Insights - The popularity of "Nai Pi Zi Tang Hu Lu" (milk skin candied hawthorn) has surged unexpectedly, leading to long queues in multiple cities, with prices reaching 98 yuan per skewer in Shanghai [1][2] - The product features a layer of milk skin wrapped around halved hawthorn, filled with various ingredients like yogurt or other fruits, contributing to its appeal among young consumers [2] Industry Dynamics - The price of milk skin has increased from 7-8 yuan to higher levels due to supply shortages, driven by high demand from middlemen and e-commerce platforms [2] - Seasonal factors, such as reduced milk production in winter, have further escalated raw material costs, impacting the overall pricing strategy [2] - A manufacturer reported producing 2,000 sheets of milk skin daily, yet still facing supply shortages, indicating a strong market demand that outpaces current production capabilities [2]

Core Insights - The rapid rise of corn egg tarts in the baking industry has led to a significant shift in consumer preferences, with this dessert becoming a popular item in various bakeries and cafes across China [1][3][5] Group 1: Product Overview - Corn egg tarts consist of a crispy tart shell filled with egg custard, topped with grilled corn and a layer of corn custard sauce, often sweetened with honey or sugar for a caramelized finish [1][5] - The dessert is believed to have originated from South Korea, specifically from a bakery in Seoul, and has since gained popularity in China as a new attraction for bakeries [5][9] Group 2: Market Dynamics - The demand for corn egg tarts has surged, with many bakeries featuring them prominently in their displays, leading to high sales volumes; for instance, some stores report selling over a thousand tarts daily [13][21] - Despite their popularity, corn egg tarts are criticized for their high caloric content, with one variant containing at least 300 kcal, which is equivalent to two small bowls of rice [9][12] Group 3: Pricing and Consumer Sentiment - The price of corn egg tarts can vary significantly, with some locations charging as much as 48 yuan per tart, leading to comparisons with luxury brands; however, average prices in Beijing range from 10 to 20 yuan [12][13][16] - The high price point has sparked discussions about the affordability of ingredients like corn for farmers, as the final product becomes a luxury item [16][18] Group 4: Industry Trends - The baking industry is increasingly focusing on egg tarts as a profitable product line, with egg tarts accounting for 35% of search volume in the baking category, making them a top item for attracting customers [21][24] - Innovations in egg tart offerings, such as visually appealing designs and unique toppings, are being developed to enhance their appeal on social media platforms, driving further consumer interest [24][26]