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库迪宣布取消全场9.9元,公司回应:肯德基、麦当劳、瑞幸此前已经涨价
Mei Ri Jing Ji Xin Wen· 2026-01-31 07:08
对此,库迪咖啡方面回复《每日经济新闻》记者称,部分产品延续特价9.9元不限量,全线产品持续参与外卖平台各类补贴活动,库迪始终致力于为消费 者提供高品质高性价比的咖啡产品,欢迎大家多多体验。 2023年2月,库迪咖啡发起9.9元促销活动,并于当年5月进一步从9.9元减至8.8元。2024年库迪咖啡首席策略官李颖波曾公开表示,9.9元促销将持续三年, 对联营商的补贴将持续到2026年底。或得益于9.9元咖啡的助攻,库迪咖啡官网信息显示,品牌门店数量超过1.8万家。 值得注意的是,1月26日起,肯德基对部分外送产品价格进行调整,平均调整金额为0.8元,堂食价格保持不变。 具体来看,肯德基汉堡品类中,汁汁和牛堡外送价36.5元,较堂食32.5元高出4元;经典单品吮指原味鸡1块装外送与堂食价差2.5元,6块装规格价差则放 大至15元。 库迪宣布取消9.9元咖啡活动。 1月31日,记者获悉,库迪咖啡"全场9.9元不限量"活动将于2026年1月31日24时正式结束。2026年2月1日将开启特价专区,部分产品仍然延续9.9元不限 量。2026年2月1日0时起,库迪自有平台内非特价活动产品,均按零售价售卖。 对于库迪新店来说, ...
黄金税改引爆市场,大众购金成本普涨
Huan Qiu Wang· 2025-12-19 10:24
Core Viewpoint - The Chinese gold market is undergoing a significant restructuring, driven by a new tax policy that is shifting the focus from price competition to value and brand competition [1][3]. Group 1: Price Adjustments - Leading brands like Chow Tai Fook have announced price increases, with some gold jewelry seeing price hikes of up to 15% [1][3]. - The price increase is not merely a cost pass-through but a strategic adjustment aimed at optimizing product structure and enhancing profit margins [3]. Group 2: Market Changes - The Shenzhen Shui Bei market has ceased to offer "investment gold prices," now displaying higher "jewelry gold prices" that reflect tax-inclusive rates, with increases of approximately 11% to 13% compared to previous investment prices [3][4]. - The new tax policy, effective from November 1, categorizes gold into investment and non-investment types, leading to significant tax adjustments for non-investment jewelry [4]. Group 3: Strategic Shifts - The Shui Bei market is transitioning from a price competition model to a value competition model, with businesses increasing R&D investments to enhance product design and craftsmanship [4]. - Innovative business models such as "old for new" and "processing services" are emerging as new growth points, allowing merchants to navigate tax impacts while leveraging existing gold inventory [4]. - Diversification is becoming a trend, with many small and medium-sized businesses introducing non-gold products like silver, diamonds, and jade to meet diverse consumer demands and mitigate risks [4].