中国质量新闻网讯 2025年以来，天津市市场监管委紧扣高质量发展"十项行动"与市场监管"五大工 程"，组织指导全市市场监管部门以"广告+N"专题计划为蓝图，积极推进广告助企惠农、产学研融合发 展，取得积极成效。 聚焦产业赋能，打造广告助企惠农新范式。以"文化为魂，创新为翼"为核心理念，促成10家龙头传媒与 36家老字号企业开展交流合作，为老字号品牌焕新、精准传播和数字化转型提供一站式服务。组织传媒 企业深入对接8个涉农经营主体与相关乡镇政府，提供品牌体系构建、商标创意设计和多元渠道拓展等 综合支持方案，搭建线上公益性宣传推广平台。 北辰区市场监管局启动重点企业风险会商机制，组建由执法业务骨干、行业专家组成的研判团队，与企 业代表共同梳理行业痛点，建立动态更新的行业风险数据库，对重点企业、高风险产品及关键营销时段 实施24小时动态监测，形成"风险识别—分析研判—预警处置"闭环管理，实现风险早识别、早处置。深 化"一企一策"服务机制，联合多部门提供一站式合规服务，为13家企业量身定制方案，指导21家建立审 核机制。建立分行业精准指导机制，针对食品、药品、医疗器械等领域组织4场合规座谈会，覆盖辖区 135家经营主体 ...

一是精准"问诊"。聚焦监管中发现的企业共性问题，结合当前食品安全形势和企业实际情况，靶向开展 法规政策宣贯解读，重点明确企业责任体系健全、标签标识规范等核心要求，推动企业吃透政策精神、 筑牢合规根基。二是现场"开方"。深入企业生产车间、原料库、成品库等场所，查看原料采购、和面、 制馅、成型、蒸制、包装、储存等全流程环节。针对企业在关键控制点方面存在的问题，现场提出改进 建议，助力企业补齐管控短板、规范生产流程、筑牢安全防线。 此次"送知识、送服务"上门活动是市场监管部门优化营商环境、践行"监管+服务"理念的具体举措，有 效推动企业食品安全管理由"被动应对"向"主动管理"转变。下一步，该分局将持续创新服务方式，将常 态化监管与优质化服务相结合，推动企业整体水平不断提升。（江苏省仪征市市场监管局 宦琪） 中国质量新闻网讯 近日，江苏省仪征市市场监管局新城分局结合辖区特色，联合食品生产安全监管 科，对速冻面米制品生产企业开展上门指导服务，助力传统食品产业健康发展。 ...

Core Points - The government is focusing on standardizing administrative inspections related to private enterprises, aiming to create a more law-based business environment for companies [1][2] - There is a shift in enforcement philosophy from pure regulation to a combination of regulation and service, encouraging companies to comply with laws voluntarily [2][3] - The establishment of a more scientific evaluation system for enforcement effectiveness is emphasized to improve the quality and outcomes of administrative inspections [3] Group 1: Regulatory Framework - The 20th Central Committee proposed to standardize administrative inspections involving private enterprises, with a focus on preventing illegal and profit-driven enforcement [1] - The government work report highlighted the need for a special action to regulate enterprise-related law enforcement, ensuring that inspections are neither excessive nor lacking [1] Group 2: Enforcement Philosophy - The enforcement approach is transitioning to include service elements, such as using automatic monitoring data to alert companies about potential violations, thereby encouraging proactive compliance [2] - Differentiated regulation is being implemented, where severe violations are strictly punished while minor infractions may receive leniency, fostering a more supportive environment for businesses [2] Group 3: Evaluation and Training - A new evaluation system for enforcement effectiveness will include metrics like problem discovery rates and non-site inspection rates, guiding enforcement personnel to focus on real issues [3] - Training for enforcement personnel is being enhanced to address legal and technical shortcomings, thereby improving the overall professionalism and capability of the enforcement team [3]