舒玲敏指出，此次查处成都快购科技有限公司违法案件，释放了"零容忍"的执法信号。"本次案件查 处，通过重点核查当事人是否履行对商家的资质核验义务、是否侵害中小微商家合法权益、是否对侵害 消费者权益行为采取有效处置措施等关键环节，依法认定当事人的违法事实，并作出处罚决定，释放了 以监管促发展的强烈信号。" 四川省市场监管局二级巡视员杨键表示，作为属地监管部门，四川省市场监管局将严格督促成都快购科 技有限公司对照市场监管总局处罚决定深刻反思，对查处的违法行为及暴露的风险隐患立行立改，并以 此为契机，举一反三，加强四川省平台经济常态化监管，提升网络交易平台合规监管水平，促进平台经 济创新和健康发展。 针对此次案件查处中反映出的平台信息公示、费用收取、消费者安全保障、知识产权保护、广告审核、 商业宣传和禁限售商品管控等系列问题，四川省市场监管局将组织对快手电商等属地重点平台开展"体 检式"合规评价，采取"资料核查+现场访谈+系统监测"方式，逐项评估平台合规水平，同步开具"合规整 改清单"，明确问题、时限、责任主体，以问题为导向倒逼整改，切实将监管压力转化为平台合规动 力。 舒玲敏表示，经过一年的直播电商专项治理，直播电 ...

Core Viewpoint - The live-streaming e-commerce industry is facing tightening regulations, with the introduction of a draft regulation that includes a "blacklist system" aimed at enhancing oversight and compliance among platforms, operators, and marketers [2][4][12]. Regulatory Developments - The National Market Regulation Administration and the National Internet Information Office have drafted the "Live E-commerce Supervision Management Measures (Draft for Comments)" which includes 57 detailed provisions across seven chapters [5][12]. - Key provisions include the establishment of a "blacklist system" for live-streaming operators and marketers who violate regulations, preventing them from re-entering platforms through account changes [6][12]. - The draft encourages information sharing of the blacklist across platforms to ensure cross-platform accountability [7][22]. Responsibilities of Stakeholders - Live-streaming platforms are required to verify qualifications, implement training mechanisms, and manage violations effectively [6][12]. - Operators must publicly display sales entity information and ensure accurate pricing and promotional content, with strict penalties for misleading advertising [8][10]. - Marketing personnel and their service agencies must conduct thorough compliance checks and maintain records for at least three years [9][10]. Impact on Industry Players - The tightening regulations may hinder the return of previously banned streamers, as the draft aims to enforce strict accountability and quality standards [12][21]. - Notable streamers, including Viya, are attempting to re-enter the market through new initiatives, but face significant challenges due to the new regulatory landscape [1][13][21]. - The draft reflects a broader trend of platforms implementing their own regulations to address industry issues and promote a more compliant and transparent ecosystem [23][24].