Core Points - The "Quality Anchor Cultivation Project" aims to identify and nurture high-quality live streaming rooms and anchors, with a target of recognizing 6,000 quality live streaming rooms by 2026 [1] - As of December 2024, China's live streaming user base reached 833 million, a growth of 17.37 million from December 2023, accounting for 75.2% of the total internet users [1] - The live streaming industry is experiencing a shift towards high-quality content, with a focus on professionalization and standardization, driven by both market forces and policy guidance [1][2] Industry Development - The live streaming industry is characterized by improved artistic standards, cultural depth, and knowledge density in content, reflecting a trend towards "content improvement, upward mobility of anchors, and innovative industry practices" [2] - Live streaming platforms are transitioning from "traffic growth" to "value creation" through technological empowerment and content leadership [2] - The industry has entered an era where "content is king," with a focus on high-quality content as the foundation of the content ecosystem [2] Content Innovation - Douyin has segmented its live streaming content into 48 sub-categories to promote the development of quality content, establishing clear standards for quality content across different categories [3] - Online performances are becoming a focal point, with a model of "online and offline integration" driving the development of performing arts organizations [3] - By March 2025, 203 state-owned performing arts groups had joined Douyin, averaging about 540 high-quality live performances daily [3] Cultural Impact - Live streaming has become a significant cultural space for conveying social values and promoting positive energy, with calls for optimizing the industry ecosystem to enhance its role as a new platform for social service and innovation [4] - The Central Opera House has successfully attracted new audiences through live streaming, achieving self-improvement and audience engagement [4]