Core Viewpoint - Douyin has upgraded its "Douyin Live Group Broadcasting Content Management Specifications" and released "Douyin Live Group Broadcasting Institution Management Specifications" to regulate the industry and promote high-quality development, focusing on stricter governance measures against various violations, including the exploitation of false intimacy to induce tipping and unreasonable practices by agencies [1]. Group 1: Content Management Regulations - The new regulations aim to eliminate vulgar and inappropriate content in live broadcasts, including the prohibition of creating lowbrow perceptions by hosts [3]. - Agencies are forbidden from inciting or condoning hosts to engage in illegal live broadcasts, such as promoting vulgar content or encouraging excessive consumption through ostentatious displays [4]. - Specific behaviors that are banned include inappropriate attire that highlights sensitive body parts, suggestive scenarios, and the use of lowbrow punishment methods during live interactions [5]. Group 2: User Rights Protection - Hosts are prohibited from engaging in behaviors that infringe on user rights, including misleading users into making payments through false promises or hidden truths [6]. - Agencies must not engage in malicious hype that disrupts the operational environment, such as encouraging minors to participate in live activities or fostering competitive consumption among fans [7][8]. - The regulations also address the need to protect minors from being exploited in live broadcasts and to prevent organized harassment or defamation within fan groups [9]. Group 3: Reporting Mechanism - Users who discover violations of the group broadcasting management specifications by hosts or agencies are encouraged to report such behaviors via email to the platform [13].

Core Viewpoint - Douyin has upgraded its live streaming management regulations to promote high-quality development and address issues such as inappropriate content, exploitation of minors, and unfair practices against streamers [1]. Group 1: Content Management Regulations - The new regulations prohibit streamers from creating vulgar or inappropriate perceptions [3]. - It is forbidden for agencies to incite or condone streamers to engage in illegal activities, including promoting excessive consumption through ostentatious displays [4]. - Streamers are not allowed to use suggestive clothing or create inappropriate scenarios during live broadcasts [5]. Group 2: User Rights Protection - Streamers must not engage in behaviors that infringe on user rights, such as misleading users into making payments through false promises [6]. - Agencies are prohibited from maliciously hyping or disrupting the operational environment [7]. - There are strict rules against encouraging minors to participate in live streaming activities or promoting unhealthy competition among fans [8]. Group 3: Reporting Mechanism - Users can report any violations of the new management regulations by contacting the platform via email [12].

Core Viewpoint - Douyin Group has upgraded its live streaming group management regulations to address issues such as fraud, inducement, and infringement of streamers' rights, aiming for high-quality industry development [1] Group Broadcasting Management Regulations - The new regulations include stricter measures against fraudulent practices, such as streamers creating false intimate relationships to induce tips and unreasonable contract terms imposed by agencies [1][10] - The platform will implement a tiered punishment system for accounts with violations, including reduced recommendations, suspension of live streaming, and potential indefinite revocation of streaming rights [1] - Agencies with a high proportion of violating streamers or engaging in unfair practices will face penalties, including reduced health scores and operational restrictions, with severe cases leading to termination of cooperation [1] Prohibited Practices - Agencies are prohibited from setting unreasonable signing terms, including high penalty fees, vague breach clauses, excessive streaming hours, and unreasonable competition clauses [4][6] - Agencies must fulfill agreed service content and cannot mislead streamers regarding withdrawal conditions or platform rules [7][5] Industry Context - Group broadcasting, a new form of live streaming, features multiple streamers interacting simultaneously, with content ranging from dance to talent showcases, and audience tips determining rankings and outcomes [10] - The model has seen a resurgence since 2023, integrating elements from idol culture and fan economy, with some top streamers earning millions in a single night [12] - As of mid-2025, Douyin has reportedly expelled 54 agencies for violations related to inappropriate content and fraud [10]

Core Points - Douyin has upgraded its "Douyin Live Group Broadcasting Content Management Regulations" to promote high-quality industry development and regulate various parties in the industry [1] - The new regulations include stricter measures against issues such as false intimacy relationships to induce tipping and unreasonable live broadcast durations or high penalties imposed by agencies on hosts [1] - The platform will implement a tiered punishment system for accounts with violations, including reduced recommendations, interrupted broadcasts, and even indefinite suspension of live broadcasting rights [1] Group 1 - Douyin aims to combat inappropriate behaviors that infringe on user rights by prohibiting hosts from engaging in such actions [2] - Agencies are banned from maliciously hyping and disrupting the business environment [3] Group 2 - The regulations specifically address behaviors such as encouraging minors to participate in live broadcasts, allowing fans to organize consumption rankings, and fostering a false sense of intimacy to manipulate user spending [4] - Agencies and hosts are prohibited from using exaggerated claims to stimulate consumption and from allowing organized attacks or harassment against others [4]