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文旅观察:省际交界游爆火 边缘城市如何变身假期顶流?
Zhong Guo Xin Wen Wang· 2025-10-06 08:54
Core Insights - The rise of inter-provincial tourism is transforming previously overlooked border cities into popular holiday destinations, driven by improved transportation and unique cultural experiences [1][3][8] Group 1: Tourism Trends - The trend of "cross-province travel" is gaining popularity among tourists, particularly younger generations, who seek unique experiences away from traditional tourist hotspots [4][7] - Online travel platforms report a significant increase in orders for destinations at the borders of Zhejiang, Jiangxi, Fujian, and Anhui, with scenic spots like Jianglang Mountain and Yunhe Terraces becoming popular [3][8] Group 2: Infrastructure and Accessibility - Enhanced transportation infrastructure, such as the "Wentai Expressway," has connected key scenic spots within a three-hour travel radius, facilitating increased tourist flow [7][8] - The removal of administrative barriers and the promotion of regional cooperation are transforming previously underdeveloped areas into tourism hubs, creating a synergistic effect [8] Group 3: Local Government Initiatives - Local governments are actively breaking down administrative barriers to promote resource sharing and policy collaboration, exemplified by the "Qu Huang Nan Rao Alliance Garden" initiative [8] - There is a focus on developing distinctive cross-provincial tourism brands by leveraging local cultural and historical assets, such as red culture and folk festivals [8]
双节文旅市场热力十足 “全新场景+特色活动”带动消费热潮
Sou Hu Cai Jing· 2025-09-27 11:20
Core Insights - The tourism market is experiencing a surge in demand as the Mid-Autumn Festival and National Day holidays approach, with family and long-distance travel becoming mainstream [1] - Inter-provincial border tourism has emerged as a new highlight for this year's National Day holiday [2] Group 1: Inter-Provincial Tourism - Cities at the intersection of provinces, characterized by geographical and cultural integration, have become popular travel destinations, with order volume for inter-provincial border cities increasing by 58% year-on-year [5] - The booking volume for Zhaotong, located at the junction of Yunnan, Guizhou, and Sichuan provinces, has surged by 95%, allowing tourists to efficiently experience the scenery of three provinces in a single day [5] - Ganzhou, situated at the crossroads of Jiangxi, Guangdong, Hunan, and Fujian provinces, has attracted many visitors with its unique Hakka culture and red history, seeing a 70% increase in order volume [5] Group 2: Long-Distance Travel Demand - There is a significant release of demand for long-distance travel destinations, with hotel search volume in regions like Xinjiang, Tibet, and Inner Mongolia increasing by 60% year-on-year [7] - Immersive experiences such as "watching the sunrise on the golden mountain" and "horseback riding and archery on the grasslands" are driving a shift in tourism from mere sightseeing to deeper experiential engagement [7] Group 3: Cultural and Thematic Events - The upcoming double holiday coincides with various cultural and tourism activities across the country, with over 2,500 themed events planned in Shaanxi province alone [12] - In Xi'an, a large-scale immersive parade featuring actors in custom Tang Dynasty costumes is being prepared to enhance the festive atmosphere [12] - Beijing's Badaling Great Wall has been adorned with 17 themed flowerbeds and over 40,000 seasonal flowers to create a vibrant holiday ambiance [13] Group 4: Regional Highlights - Zhangjiajie in Hunan is leveraging its stunning natural scenery to offer diverse cultural performances and multi-faceted tourism experiences, increasing show frequency to meet visitor demand [15] - In Sanya, Hainan, various scenic spots and hotels are launching new tourism products that integrate traditional and modern elements, with hotel room and ticket bookings reaching 60% [17]
双节文旅市场热潮涌动 “全新场景+特色活动”带动消费热潮
Yang Shi Wang· 2025-09-27 01:35
Core Insights - The tourism market is experiencing a surge in popularity as the Mid-Autumn Festival and National Day holidays approach, with inter-provincial border tourism emerging as a new highlight for this year's National Day holiday [3][5] Group 1: Inter-Provincial Tourism - Inter-provincial border cities, characterized by geographical convergence and cultural integration, have become popular travel destinations, with a 58% year-on-year increase in order volume for the National Day holiday [5] - The order volume for Zhaotong, located at the intersection of Yunnan, Guizhou, and Sichuan provinces, skyrocketed by 95%, allowing tourists to efficiently experience the scenery of three provinces in a single day [5] - Ganzhou, situated at the junction of Jiangxi, Guangdong, Hunan, and Fujian provinces, attracted many visitors with its unique Hakka culture and revolutionary history, resulting in a 70% increase in order volume [5] Group 2: Long-Distance Travel Demand - There is a significant release of demand for long-distance travel, with hotel search volumes in regions like Xinjiang, Tibet, and Inner Mongolia increasing by 60% year-on-year, driven by immersive experiences such as "watching the sunrise on the golden mountain" and "horseback archery on the grasslands" [9] Group 3: Cultural and Thematic Events - Various regions are hosting unique cultural and thematic events to attract tourists, such as the tourism festival in Shanghai featuring diverse activities and food markets, and the immersive performances in Xi'an that recreate the Tang Dynasty atmosphere [11][13] - In Zhangjiajie, the number of performances has increased from one to "3+1" daily to meet tourist demand, with multilingual support for international visitors [15] - Sanya is integrating traditional and modern elements in its tourism offerings, with hotel and attraction bookings reaching 60% [17]