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文旅观察:省际交界游爆火 边缘城市如何变身假期顶流?
Zhong Guo Xin Wen Wang· 2025-10-06 08:54
Core Insights - The rise of inter-provincial tourism is transforming previously overlooked border cities into popular holiday destinations, driven by improved transportation and unique cultural experiences [1][3][8] Group 1: Tourism Trends - The trend of "cross-province travel" is gaining popularity among tourists, particularly younger generations, who seek unique experiences away from traditional tourist hotspots [4][7] - Online travel platforms report a significant increase in orders for destinations at the borders of Zhejiang, Jiangxi, Fujian, and Anhui, with scenic spots like Jianglang Mountain and Yunhe Terraces becoming popular [3][8] Group 2: Infrastructure and Accessibility - Enhanced transportation infrastructure, such as the "Wentai Expressway," has connected key scenic spots within a three-hour travel radius, facilitating increased tourist flow [7][8] - The removal of administrative barriers and the promotion of regional cooperation are transforming previously underdeveloped areas into tourism hubs, creating a synergistic effect [8] Group 3: Local Government Initiatives - Local governments are actively breaking down administrative barriers to promote resource sharing and policy collaboration, exemplified by the "Qu Huang Nan Rao Alliance Garden" initiative [8] - There is a focus on developing distinctive cross-provincial tourism brands by leveraging local cultural and historical assets, such as red culture and folk festivals [8]
双节文旅市场热力十足 “全新场景+特色活动”带动消费热潮
Sou Hu Cai Jing· 2025-09-27 11:20
央视网消息:中秋国庆假期临近,旅游市场热度攀升。家庭游、远途游成为主流,而省际交界旅游成为今年国庆假期新亮点。 省际交界游成热门 今年假期,兼具地理交汇与文化融合特色的省际交界城市成为出行热门。数据显示,国内省际交界城市的国庆假期订单量同比增长 58%。其中,云、贵、川三省交界的昭通预订量同比飙升95%,游客可通过"一日一省"的旅程,高效体验三省风光;而地处赣、粤、 湘、闽"四省通衢"的赣州,以独特的客家文化与红色历史吸引大量游客,订单量同比增长70%,成为跨省文化体验的重要目的地。 中秋国庆假期临近家庭游远途游需求旺 上海正在举行的旅游节,不仅汇集各种特色活动,还有丰富多彩的美食市集。在上海豫园,"豫园食集"集结了来自全国各地的近40家 餐饮小吃。在上海闵行区,一座工业遗址转型改造的商业街区内,汇聚了长三角各地美食。而在上海的虹桥商务区,一场别开生面 的"拉丁热浪节"通过特色文化演艺与市民游客互动,呈现拉美国家的风土民俗。 在陕西西安长安十二时辰主题街区,近百名身着定制唐代服饰的演员正加紧排练大型沉浸式巡游表演,为双节假期营造浓厚的盛唐氛 围。记者从陕西省文旅部门了解到,今年国庆、中秋双节期间,全省精心策划 ...
双节文旅市场热潮涌动 “全新场景+特色活动”带动消费热潮
Yang Shi Wang· 2025-09-27 01:35
Core Insights - The tourism market is experiencing a surge in popularity as the Mid-Autumn Festival and National Day holidays approach, with inter-provincial border tourism emerging as a new highlight for this year's National Day holiday [3][5] Group 1: Inter-Provincial Tourism - Inter-provincial border cities, characterized by geographical convergence and cultural integration, have become popular travel destinations, with a 58% year-on-year increase in order volume for the National Day holiday [5] - The order volume for Zhaotong, located at the intersection of Yunnan, Guizhou, and Sichuan provinces, skyrocketed by 95%, allowing tourists to efficiently experience the scenery of three provinces in a single day [5] - Ganzhou, situated at the junction of Jiangxi, Guangdong, Hunan, and Fujian provinces, attracted many visitors with its unique Hakka culture and revolutionary history, resulting in a 70% increase in order volume [5] Group 2: Long-Distance Travel Demand - There is a significant release of demand for long-distance travel, with hotel search volumes in regions like Xinjiang, Tibet, and Inner Mongolia increasing by 60% year-on-year, driven by immersive experiences such as "watching the sunrise on the golden mountain" and "horseback archery on the grasslands" [9] Group 3: Cultural and Thematic Events - Various regions are hosting unique cultural and thematic events to attract tourists, such as the tourism festival in Shanghai featuring diverse activities and food markets, and the immersive performances in Xi'an that recreate the Tang Dynasty atmosphere [11][13] - In Zhangjiajie, the number of performances has increased from one to "3+1" daily to meet tourist demand, with multilingual support for international visitors [15] - Sanya is integrating traditional and modern elements in its tourism offerings, with hotel and attraction bookings reaching 60% [17]