转自：新华财经 9月30日，海信冰箱在青岛举行"真空真保鲜 '呲'刻好新鲜"——海信璀璨真空冰箱城市巡展暨新品发布会，正式推出 旗舰新品——海信璀璨真空头等舱650冰箱。这款2026世界杯™全球官方指定冰箱深度融合东方美学与真空磁场保鲜 技术，将为追求高品质生活的用户带来"科技与美学"融合的全新家居体验。 当下，品质用户对家电的需求已超越基础功能，更追求其文化内涵、舒适体验与审美共鸣。占据厨房C位的冰箱， 需"内外兼修"，集品位、美学、健康与便捷于一身。 在智能化浪潮中，新品亦实现了AI智感储鲜的跨越。其智能系统依托大语言模型，深度解析超过800种食材的存储特 性，能够自主决策并适配最佳保鲜方案，通过精准调控温度与真空度，为不同食材打造定制化的储鲜环境。 此次发布的海信璀璨真空头等舱650冰箱，作为"璀璨-海升明月"套系的重磅成员，从中国唐宋艺术中汲取灵感，以"海 上升明月"的诗意和"瑞璟咖"国色，定义了属于中国的高端家电美学。 海信璀璨真空头等舱650冰箱的推出，体现了海信冰箱秉持"有爱，科技也动情"的理念，通过持续创新与人文关怀， 为全球家庭提供值得信赖的高端储鲜解决方案。（永文） 编辑：王春霞 基于此洞 ...

9月29日，一场别开生面的海信超级新品发布会通过央视直播平台与全国观众见面。这不仅是一场科技 盛宴，更是一次对传统家居生活体验的权威见证。发布会围绕消费者日常使用冰箱的核心痛点——食材 串味问题展开，特别是针对榴莲、臭豆腐等"气味炸弹"的储存困扰，进行了一场生动而严谨的现场实 验。最终，海信推出的"小榴莲500冰箱"交出了一份令人信服的答卷，其"放榴莲也不串味"的强劲性能 更获得了央视平台的权威认证。 直播过程中，嘉宾们首先移步至新品冰箱展示区。面对央视主持人提出的关于"冰箱味儿"的普遍困扰， 海信真空冰箱全球产品企划总监念晶晶自信地引出了本次发布会的主角——海信小榴莲500冰箱。另一 位嘉宾的准备工作则更为"硬核"，提前在冰箱内放置了榴莲、臭豆腐等极具挑战性的"大味选手"，瞬间 将现场氛围与观众的好奇心一同拉满。当央视主持人表达对打开冰箱门的担忧时，念晶晶以"完全有信 心"的肯定回应，并共同开启了冰箱。令人惊喜的是，尽管内置"重口味"食材，央视主持人近距离感受 后确认"一点味也没有"。为进一步验证保鲜效果，念晶晶现场展示了使用配套"真空魔方"在冰箱内腌制 的捞汁小海鲜，打开魔方时"呲"的泄压声，不仅证明了其 ...

Group 1 - The core viewpoint of the article highlights that Hisense's "Vacuum First-Class Cabin Refrigerator" has been recognized in the 2024-2025 Trend Product Cloud Ding Award, showcasing its leading vacuum preservation technology and strong market performance [1][3] - Hisense's innovative vacuum magnetic field preservation technology marks the entry into the 4.0 stage of vacuum preservation, combining vacuum and magnetic field preservation to significantly slow down food oxidation and enhance internal biological activity control [3] - The technology achieves an impressive "7-day sealed first-class freshness" effect, improving the storage quality of meat, seafood, and various fruits and vegetables [3] Group 2 - Hisense has been recognized as the number one in sales in the Chinese refrigerator vacuum preservation industry in 2024, indicating a strong alignment between its technological approach and consumer demand [3] - The company has consistently focused on user scenarios in its research and development, evolving from basic vacuum preservation to the fourth generation of vacuum magnetic field preservation, thereby expanding the technical boundaries of household food management [3] - Industry observers note that Hisense's technology-driven product evolution meets modern families' essential needs for food preservation, suggesting that the company is likely to continue leading the refrigerator industry towards more refined, intelligent, and user-friendly developments [6]

Group 1 - The core viewpoint of the article highlights that Hisense's vacuum preservation technology has been recognized with the "Cloud Ding Award" for 2024-2025, showcasing its advanced position in the refrigerator market and reflecting increasing consumer demand for healthy food storage and quality living [1][3]. - Hisense's award-winning refrigerator utilizes innovative vacuum magnetic field preservation technology, marking the entry into the 4.0 stage of vacuum preservation. This technology combines vacuum preservation with magnetic field preservation to significantly slow down food oxidation and regulate the internal biological activity of food [3]. - The technology employs magneto-biological effects to promote the orderly arrangement of water molecules in food while effectively reducing enzyme activity, thereby extending the freshness period from a molecular level [3]. Group 2 - Industry observers note that in the context of rational consumer behavior and rising health demands, Hisense is enhancing product experiences through technological empowerment, aligning with modern families' essential needs for food preservation and quality [5]. - As vacuum preservation technology becomes more widespread, Hisense is expected to continue driving the refrigerator industry towards more refined, intelligent, and user-friendly developments [5].

Core Insights - Hisense's refrigerators have achieved significant sales success in overseas markets, ranking first in sales volume or revenue in 12 countries and regions globally, showcasing the effectiveness of its user-centric approach and innovative vacuum preservation technology [1][3] - In May 2025, Hisense refrigerators led in sales volume in Canada, France, and Spain, while achieving the highest revenue share in the UK; they also secured top positions in the Czech Republic and South Africa for both volume and revenue [3] - The overall retail revenue of Hisense refrigerators in the domestic market grew by 9.5% year-on-year in the first half of 2025, with a market share increase of 1.64 percentage points, maintaining a position among the top three in the industry [3] Market Performance - Hisense's vacuum preservation technology has evolved to the "Vacuum 4.0" stage, leading the industry with its vacuum magnetic preservation technology, which is central to its flagship product offerings [5] - The company has developed a diverse product matrix, including the U series, to cater to various food preservation needs, ensuring freshness for up to seven days [5] - By integrating advanced AI models and a vast food ingredient database, Hisense provides users with tailored preservation settings based on food types, optimizing conditions for freshness [5]

Group 1 - The 2025 FIFA Club World Cup concluded with Chelsea defeating Paris Saint-Germain, marking a significant achievement for the team [1] - Hisense's brand presence was highlighted during the tournament, showcasing its "MVP OF FRESHNESS" refrigerator technology, which has been associated with top football events for nearly a decade [3][4] - Hisense has evolved from being perceived as a low-end "Chinese manufacturing" brand to a leader in vacuum preservation technology, demonstrating resilience and innovation in the global refrigerator market [4][5] Group 2 - The introduction of Hisense's vacuum magnetic field technology has set a new standard for food preservation, achieving optimal freshness for up to 72 hours [5][6] - Hisense's journey in the global market reflects a commitment to continuous improvement and user experience, positioning the brand as a strong competitor in the refrigeration technology sector [5][6] - The company aims to further establish itself in the global preservation technology arena, with aspirations to achieve recognition on the international stage [6]

Core Viewpoint - Hisense refrigerator showcases its advanced vacuum preservation technology at the 2025 FIFA Club World Cup, emphasizing its commitment to redefining food freshness standards through innovation [1][2] Group 1: Technology and Innovation - Hisense has developed vacuum preservation technology from version 1.0 to 4.0, with the latest iteration incorporating magnetic fields to enhance preservation capabilities [1] - The new vacuum 4.0 technology creates a low-oxygen, low-pressure environment that reduces oxidation, dehydration, and bacterial growth, thereby extending the shelf life of food [1] - The introduction of magnetic fields promotes the orderly arrangement of water molecules and reduces enzyme activity, achieving preservation at the molecular level [1] Group 2: Market Position and Brand Recognition - Hisense refrigerator has become the top seller in China's vacuum preservation refrigerator market in 2024, reflecting its strong market presence [1] - This is the fifth collaboration between Hisense and the FIFA Club World Cup, which has significantly enhanced the brand's global recognition and acceptance among consumers [2] - Hisense positions itself as a leader in the food preservation industry, aiming to set new standards and drive the market towards molecular-level preservation technology [2]