Core Viewpoint - The event showcased the integration of technology and sports, highlighting Hisense's innovative vacuum preservation technology in their new refrigerator models, which aligns with the spirit of maintaining peak performance, akin to the pursuit of excellence in sports [1][4]. Group 1: Product Highlights - Hisense unveiled three customized refrigerators for the 2026 World Cup: the Hisense Brilliant Vacuum First-Class 501, the Hisense Brilliant Vacuum First-Class 650, and the Hisense Big Mint 509, emphasizing their technological advancements [1][2]. - The Brilliant Vacuum First-Class 501 and 650 feature vacuum magnetic preservation technology, which creates a sealed vacuum environment to enhance food preservation, achieving a TVB-N value of 7.57 mg/100g for stored beef, surpassing national standards [2][3]. - The Big Mint 509 offers rapid ice-making in 60 minutes and boasts a DBD ion sterilization rate of 99.9999%, with a slim design that fits various kitchen spaces [3]. Group 2: Market Performance - According to data from AVC, Hisense ranks first in the Chinese vacuum preservation refrigerator market for 2024, and its refrigerators lead sales in 13 countries, including Canada, France, and Mexico, achieving both volume and revenue leadership in markets like the Czech Republic and South Africa [4]. - Hisense has established a group standard for evaluating the freshness of meat in home refrigerators, marking its influence in setting industry standards and enhancing its technical authority [4]. - The exhibition connects the pursuit of excellence in sports with the need for high-quality food preservation, showcasing Hisense's commitment to innovation and quality in consumer products [4].

Group 1 - The "Hisense Brilliant Vacuum Refrigerator City Tour" was held in Changchun, showcasing products like the Hisense Brilliant Vacuum First-Class Cabin 650 refrigerator, which integrates vacuum preservation technology with local food culture [1] - The Hisense Brilliant Vacuum First-Class Cabin 650 refrigerator demonstrated its ability to keep beef fresh for 7 days, maintaining a bright red color and rich flavor, thanks to its vacuum magnetic preservation technology [3] - The refrigerator's vacuum marinating function allows for quick flavor infusion, enhancing efficiency by three times compared to traditional methods, catering to the immediate needs of consumers [3] Group 2 - The Hisense Little Durian 500 refrigerator effectively prevents odor mixing, allowing strong-smelling foods like durian to coexist with other items without affecting their taste [5] - The refrigerator utilizes original vacuum ice temperature technology and a dual-circulation independent cooling system to eliminate odor issues, enabling diverse food storage [5] - The Hisense Big Mint 509 refrigerator features rapid ice-making capabilities and a high sterilization rate, making it suitable for family gatherings and winter beverage preparation [5] Group 3 - The Hisense esports refrigerator targets the younger demographic with a modern design and dual-temperature zones, ideal for home entertainment settings [6] - The exhibition highlighted the practical benefits of Hisense refrigerators, emphasizing their ability to enhance everyday life through advanced technology [6] - Consumer feedback during the event reflected satisfaction with the products' performance in preserving food quality and enhancing culinary experiences [6]

Core Insights - Hisense launched the flagship product, the Hisense Brilliant Vacuum First-Class 650 refrigerator, which integrates Eastern aesthetics with vacuum preservation technology, targeting high-quality lifestyle consumers [1][3] Product Design and Features - The refrigerator features a "Starry Panel" design that combines Eastern aesthetic elements, showcasing a poetic imagery of "moonlight reflecting on the sea" [3] - It has a large capacity of 650L with a width of only 908mm, achieving a 62% volume utilization rate, suitable for modern multi-generational families [3] - The design includes a flat embedded structure and a patented hinge that allows for a 116-degree door opening, enhancing convenience [3] Preservation Technology - Hisense developed an original vacuum magnetic preservation technology that combines a vacuum environment with a specific magnetic field to delay food spoilage at a molecular level [4] - The technology has been tested to keep beef fresh for seven days, outperforming national standards for fresh meat [4] - Hisense led the establishment of a scientific and quantifiable evaluation standard for the freshness of meat in household refrigerators [4] Smart Features - The refrigerator incorporates AI technology that analyzes the storage characteristics of over 800 types of food, allowing for customized preservation solutions [6] - It aims to provide a reliable high-end storage solution for global families, reflecting the company's commitment to innovation and cultural care [6]

Core Viewpoint - The Hisense Super New Product Launch showcased the Hisense Little Durian 500 refrigerator, which effectively addresses the common issue of food odor mixing, particularly with strong-smelling ingredients like durian and stinky tofu, achieving authoritative certification from CCTV for its performance [1][8]. Group 1: Product Features - The Little Durian 500 refrigerator utilizes original vacuum ice temperature technology and a vacuum cube that creates a dedicated storage environment for various ingredients, ensuring no odor transfer [7]. - The refrigerator features independent cooling and freezing systems, preventing interference between the two and eliminating the risk of odor mixing [7]. - The product boasts a high odor removal rate of over 99.9%, ensuring food retains its original flavor without mixing [7]. Group 2: Demonstration and Validation - During the live demonstration, the refrigerator was tested with challenging ingredients, and it was confirmed that there was no odor present despite the strong-smelling items stored inside [3][4]. - A visual experiment using a professional odor detection device showed that the vacuum cube effectively contained odors, while traditional storage methods resulted in a rapid increase in odor levels [4]. Group 3: Market Positioning and Consumer Appeal - The launch event highlighted the innovative vacuum preservation technology and the refrigerator's ability to solve long-standing food storage issues, redefining health preservation standards in the appliance market [8]. - The product's design and functionality align with modern consumer demands for quality living, offering both aesthetic appeal and practical benefits [8].

Group 1 - The core viewpoint of the article highlights that Hisense's "Vacuum First-Class Cabin Refrigerator" has been recognized in the 2024-2025 Trend Product Cloud Ding Award, showcasing its leading vacuum preservation technology and strong market performance [1][3] - Hisense's innovative vacuum magnetic field preservation technology marks the entry into the 4.0 stage of vacuum preservation, combining vacuum and magnetic field preservation to significantly slow down food oxidation and enhance internal biological activity control [3] - The technology achieves an impressive "7-day sealed first-class freshness" effect, improving the storage quality of meat, seafood, and various fruits and vegetables [3] Group 2 - Hisense has been recognized as the number one in sales in the Chinese refrigerator vacuum preservation industry in 2024, indicating a strong alignment between its technological approach and consumer demand [3] - The company has consistently focused on user scenarios in its research and development, evolving from basic vacuum preservation to the fourth generation of vacuum magnetic field preservation, thereby expanding the technical boundaries of household food management [3] - Industry observers note that Hisense's technology-driven product evolution meets modern families' essential needs for food preservation, suggesting that the company is likely to continue leading the refrigerator industry towards more refined, intelligent, and user-friendly developments [6]

Group 1 - The core viewpoint of the article highlights that Hisense's vacuum preservation technology has been recognized with the "Cloud Ding Award" for 2024-2025, showcasing its advanced position in the refrigerator market and reflecting increasing consumer demand for healthy food storage and quality living [1][3]. - Hisense's award-winning refrigerator utilizes innovative vacuum magnetic field preservation technology, marking the entry into the 4.0 stage of vacuum preservation. This technology combines vacuum preservation with magnetic field preservation to significantly slow down food oxidation and regulate the internal biological activity of food [3]. - The technology employs magneto-biological effects to promote the orderly arrangement of water molecules in food while effectively reducing enzyme activity, thereby extending the freshness period from a molecular level [3]. Group 2 - Industry observers note that in the context of rational consumer behavior and rising health demands, Hisense is enhancing product experiences through technological empowerment, aligning with modern families' essential needs for food preservation and quality [5]. - As vacuum preservation technology becomes more widespread, Hisense is expected to continue driving the refrigerator industry towards more refined, intelligent, and user-friendly developments [5].

Core Insights - Hisense's refrigerators have achieved significant sales success in overseas markets, ranking first in sales volume or revenue in 12 countries and regions globally, showcasing the effectiveness of its user-centric approach and innovative vacuum preservation technology [1][3] - In May 2025, Hisense refrigerators led in sales volume in Canada, France, and Spain, while achieving the highest revenue share in the UK; they also secured top positions in the Czech Republic and South Africa for both volume and revenue [3] - The overall retail revenue of Hisense refrigerators in the domestic market grew by 9.5% year-on-year in the first half of 2025, with a market share increase of 1.64 percentage points, maintaining a position among the top three in the industry [3] Market Performance - Hisense's vacuum preservation technology has evolved to the "Vacuum 4.0" stage, leading the industry with its vacuum magnetic preservation technology, which is central to its flagship product offerings [5] - The company has developed a diverse product matrix, including the U series, to cater to various food preservation needs, ensuring freshness for up to seven days [5] - By integrating advanced AI models and a vast food ingredient database, Hisense provides users with tailored preservation settings based on food types, optimizing conditions for freshness [5]

Group 1 - The 2025 FIFA Club World Cup concluded with Chelsea defeating Paris Saint-Germain, marking a significant achievement for the team [1] - Hisense's brand presence was highlighted during the tournament, showcasing its "MVP OF FRESHNESS" refrigerator technology, which has been associated with top football events for nearly a decade [3][4] - Hisense has evolved from being perceived as a low-end "Chinese manufacturing" brand to a leader in vacuum preservation technology, demonstrating resilience and innovation in the global refrigerator market [4][5] Group 2 - The introduction of Hisense's vacuum magnetic field technology has set a new standard for food preservation, achieving optimal freshness for up to 72 hours [5][6] - Hisense's journey in the global market reflects a commitment to continuous improvement and user experience, positioning the brand as a strong competitor in the refrigeration technology sector [5][6] - The company aims to further establish itself in the global preservation technology arena, with aspirations to achieve recognition on the international stage [6]

Core Viewpoint - Hisense refrigerator showcases its advanced vacuum preservation technology at the 2025 FIFA Club World Cup, emphasizing its commitment to redefining food freshness standards through innovation [1][2] Group 1: Technology and Innovation - Hisense has developed vacuum preservation technology from version 1.0 to 4.0, with the latest iteration incorporating magnetic fields to enhance preservation capabilities [1] - The new vacuum 4.0 technology creates a low-oxygen, low-pressure environment that reduces oxidation, dehydration, and bacterial growth, thereby extending the shelf life of food [1] - The introduction of magnetic fields promotes the orderly arrangement of water molecules and reduces enzyme activity, achieving preservation at the molecular level [1] Group 2: Market Position and Brand Recognition - Hisense refrigerator has become the top seller in China's vacuum preservation refrigerator market in 2024, reflecting its strong market presence [1] - This is the fifth collaboration between Hisense and the FIFA Club World Cup, which has significantly enhanced the brand's global recognition and acceptance among consumers [2] - Hisense positions itself as a leader in the food preservation industry, aiming to set new standards and drive the market towards molecular-level preservation technology [2]