伴随2025年FIFA世俱杯™半决赛的激情开赛，7月9日，央视财经《超级生产线》节目走进成都海信超级球迷大巴，深度体验了搭载真空磁场保鲜技术的海 信璀璨505U6冰箱，揭秘这项改变食材存储方式的"黑科技"。 节目中，海信璀璨505U6真空冰箱所展现的卓越性能，让央视体验官惊叹不已。当他打开冰箱时，冰箱中水灵灵的鲜花让他们十分惊喜。然而，更让他们惊 喜的是冰箱内的新鲜美食。基于领先的真空磁场保鲜技术，海信璀璨505U6真空冰箱可让荔枝、车厘子等娇贵水果存储7天失重率是普通保鲜的1/6，这些水 果依旧保持着"巅峰状态"，好似刚从树上新摘的一样。 为探究真空保鲜背后的技术密码，央视体验官第二站来到了位于青岛的海信研发中心产品技术实验室。央视体验官发现，在海信真空冰箱中存放7天的牛 肉，好像现切的一样新鲜。而在普通冰箱中存放7天的牛肉，已经肉眼可见的不新鲜了。据海信工程师介绍，海信真空磁场保鲜技术通过对温度、湿度、低 氧、磁场等保鲜要素控制，实现了食材外部真空防氧化、内部磁场抑酶活的分子级锁鲜，从分子层面呵护食材的色、香、味、形、营养。在真空磁场保鲜技 术的助力下，放置其中储存7天的鲜肉TVB - N值优于一级鲜肉国 ...

Core Viewpoint - Hisense is leveraging its partnership with FIFA for the 2025 Club World Cup to enhance its global brand presence and showcase its technological innovations in sports marketing [1][3][11] Group 1: Sponsorship and Marketing Strategy - Hisense's sponsorship of the 2025 Club World Cup marks its third collaboration with FIFA, highlighting its commitment to global sports marketing [3] - The company has sponsored multiple top-tier events since 2016, including three European Championships and two World Cups, establishing a strong presence in the sports marketing arena [3][5] - Hisense's overseas revenue from its own brand has significantly increased from less than 6 billion yuan in 2008 to 99.6 billion yuan last year, representing an 18-fold growth over 17 years [5] Group 2: Technological Innovation - Hisense has invested heavily in technology to enhance the viewing experience for players, referees, and fans, aligning with FIFA's focus on innovation [6][8] - The company became the first VAR display official partner for the 2024 European Championship and will continue this role for the Club World Cup, showcasing its display technology in high-stakes environments [8] - The AI+Sports market is projected to grow from approximately $6 billion in 2024 to $21 billion by 2029, with a compound annual growth rate of about 29% [8] Group 3: Globalization and Localization - Hisense's globalization strategy has evolved from OEM manufacturing to building its own brand, emphasizing the importance of local market adaptation [11][12] - The company has established 31 R&D centers, 36 manufacturing bases, and 64 subsidiaries globally, enhancing its local market presence [11] - Hisense tailors its products to meet local consumer preferences, such as developing large-capacity refrigerators with specific features for the U.S. market [12]