Core Insights - The article emphasizes that innovation is crucial for companies today, yet 90% of innovations fail due to outdated thinking and failure to address real customer needs [2][32]. Group 1: Understanding Innovation Challenges - The primary challenge in innovation is the lack of understanding of true customer needs, leading to superficial attempts at innovation [4][32]. - Companies often confuse false demands with genuine pain points, resulting in misguided innovation efforts [5][6]. - The "curse of success" affects large companies, as they rely on past successes and established logic, which can blind them to new opportunities [9][10]. Group 2: Building the Right Team - Successful innovation requires a dedicated team distinct from traditional execution teams, as innovation demands different skills and mindsets [12][13]. - An effective innovation team should possess three key traits: curiosity, belief in the project, and a commitment to fully engage in the initiative [15][18][22]. - Curiosity drives innovation, as seen in companies like ByteDance, where team members are encouraged to question and explore user behavior [17]. Group 3: Establishing a Tolerant Environment - Innovation necessitates a trial-and-error approach, but many leaders have low tolerance for failure, which stifles creativity [25][26]. - Companies must implement a tolerance mechanism for innovation, avoiding traditional performance metrics that focus solely on results [28][30]. - A phased approach to performance evaluation can encourage risk-taking and experimentation, allowing teams to focus on process indicators before assessing outcomes [31]. Group 4: Summary of Innovation Failures - The article concludes that the three main reasons for the failure of 90% of innovation efforts are: inadequate understanding of customer needs, failure to build an appropriate innovation team, and lack of a supportive mechanism for trial and error [32][33].