Core Viewpoint - The article emphasizes that good supply should align with consumer demand through innovation, and it should also create new consumer demand. Companies are encouraged to focus on genuine consumer needs in their product innovations [2]. Group 1: Innovation and Consumer Needs - The automotive industry has seen a rise in various hidden door handle designs, such as push-button, touch, and sensor types, which, while aesthetically pleasing, pose safety risks and operational challenges for consumers [1]. - The article critiques the trend of prioritizing innovative features over practical usability, highlighting that safety and convenience should be the primary standards for automotive design [1]. - The Ministry of Industry and Information Technology has proposed mandatory national standards for automotive door handles, requiring mechanical release functions for all doors except the tailgate, aiming to enhance safety in the electric vehicle sector [1]. Group 2: Market Dynamics and R&D - The 20th Central Committee of the Communist Party of China advocates for leading new supply with new demand and creating new demand through new supply, urging businesses to focus on understanding consumer demand trends [2]. - Companies are encouraged to enhance their R&D capabilities to provide offerings that meet consumer needs, thereby achieving a win-win situation for consumer experience and long-term business development [2].

Investment Rating - The report does not explicitly state an investment rating for the industry Core Insights - Consumer confidence is slowly recovering but remains below 90, indicating weak purchasing power [3] - The overall market for personal care products is experiencing steady growth, with a 13% increase year-on-year [22] - New products account for 26% of total sales in the personal care market, highlighting the importance of innovation for brand growth [6] - The online success rate for new products is only 2%, indicating significant challenges in the e-commerce space [7] - The report emphasizes the need to link e-commerce and content data to uncover true consumer demands and identify new product opportunities [10] Market Analysis - The personal care market is not yet monopolized, with domestic brands seeking breakthroughs in niche segments [16] - Market concentration has decreased, with the top 10 brands holding 21% market share as of August 2025, down from 23% in August 2024 [17] - The online ecosystem is thriving, with increases in store numbers, brand counts, and product listings [19] Segment Performance - The body care segment has seen a significant growth of 20%, while hair care and shampoo categories have grown by 17% and 9% respectively [23] - The top-performing shampoo benefits include anti-hair loss and volumizing properties, with the latter showing a 38.9% year-on-year growth [26] - The report identifies "anti-hair loss" as a high-potential market opportunity, with significant consumer engagement and interaction [30][51] Consumer Demand Insights - The report outlines three core consumer personas for the anti-hair loss segment: grooming men, outdoor enthusiasts, and ingredient-sensitive individuals [48] - Each persona has distinct needs, such as oil control and scalp care for grooming men, and gentle nourishment for ingredient-sensitive consumers [60] - The report suggests that future products should focus on combining multiple benefits, such as "root protection + scalp care" [36] New Product Strategy - The SDI three-step method is proposed to identify true consumer demands and drive new product success [63] - The report emphasizes the importance of precise product design tailored to high-potential market segments [41] - It highlights the necessity of using e-commerce data to capture high-growth attributes and validate consumer needs [64]

Core Insights - The article emphasizes that innovation is crucial for companies today, yet 90% of innovations fail due to outdated thinking and failure to address real customer needs [2][32]. Group 1: Understanding Innovation Challenges - The primary challenge in innovation is the lack of understanding of true customer needs, leading to superficial attempts at innovation [4][32]. - Companies often confuse false demands with genuine pain points, resulting in misguided innovation efforts [5][6]. - The "curse of success" affects large companies, as they rely on past successes and established logic, which can blind them to new opportunities [9][10]. Group 2: Building the Right Team - Successful innovation requires a dedicated team distinct from traditional execution teams, as innovation demands different skills and mindsets [12][13]. - An effective innovation team should possess three key traits: curiosity, belief in the project, and a commitment to fully engage in the initiative [15][18][22]. - Curiosity drives innovation, as seen in companies like ByteDance, where team members are encouraged to question and explore user behavior [17]. Group 3: Establishing a Tolerant Environment - Innovation necessitates a trial-and-error approach, but many leaders have low tolerance for failure, which stifles creativity [25][26]. - Companies must implement a tolerance mechanism for innovation, avoiding traditional performance metrics that focus solely on results [28][30]. - A phased approach to performance evaluation can encourage risk-taking and experimentation, allowing teams to focus on process indicators before assessing outcomes [31]. Group 4: Summary of Innovation Failures - The article concludes that the three main reasons for the failure of 90% of innovation efforts are: inadequate understanding of customer needs, failure to build an appropriate innovation team, and lack of a supportive mechanism for trial and error [32][33].