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推动江苏文旅资源“借剧出圈”
Jiang Nan Shi Bao· 2026-01-28 14:34
近年来,省广电局联合省文旅厅积极探索"微短剧+文旅"产业融合,加强系统布局,引导微短剧向精品 化、主流化、多元化方向发展。一批彰显江苏风格、凸显文化标识的精品文旅微短剧相继涌现:《一梦 枕星河》将苏绣、宋锦、缂丝、评弹等非遗精美呈现给观众;国内首部AI贺岁微短剧《美猴王》以连 云港花果山为主要取景地,运用人工智能技术创新经典(603096)IP,推动西游文化的跨代际传承; 《龙行龘龘》以常州"龙文化"为主题,串联起青果巷、恐龙园、天宁寺等地标及大麻糕、天目湖 (603136)鱼头等特色美食;《傲娇村长来自斯坦福》则将乡村振兴、非遗传承、青年创业等主题巧妙 融为一体,展现出对乡村、文化、情感、理想的深度表达。 "微短剧+文旅"模式创新了消费场景。微短剧《面若桃花》连续两季热播,同名连锁餐饮店陆续落地, 成为当地美食网红打卡点,开创了"线上IP引流+线下场景消费"的文旅融合新范式,实现了文化传播与 经济收益的双赢。 文旅微短剧"出海"成果同样显著。"含苏量"十足的《一梦枕星河》先后登陆湖南卫视、苏州台、芒果 TV以及新加坡主流媒体,获中国驻新加坡大使馆推文点赞,成功实现"上星、出海"。该剧前端播放量 达2亿次,抖 ...
2025河南省文化旅游投融资大会举行 签约5个重点项目总投资35.8亿元
He Nan Ri Bao· 2025-06-28 23:21
Group 1 - The 2025 Henan Province Cultural Tourism Investment and Financing Conference was held in Kaifeng, resulting in the signing of five key cultural tourism projects with a total investment of 3.58 billion yuan [1] - The conference aimed to create a cooperation and exchange platform for cultural tourism enterprises, financial institutions, and investment institutions, promoting the deep integration of cultural tourism and finance [1] - The Zhengzhou Zhongmou Ice and Snow Happy Resort, with a planned total investment of 2 billion yuan, will feature an indoor ski resort and various high-end hotels and commercial facilities [1] Group 2 - The Kaifeng Xiyuan Yaji project aims to recreate a thousand-year cultural spirit and aesthetic style, developing a new tourism model and constructing immersive cultural tourism experiences [1] - The conference invited 43 external enterprises and set up exhibition booths for 10 financial institutions, facilitating connections between 68 key financing projects and financial and investment institutions [2] - Henan plans to introduce stronger support policies to streamline financing channels for cultural tourism enterprises and establish a comprehensive "cultural tourism + finance" investment and financing system [2]