Core Insights - The global building materials industry is undergoing a green transformation, with stone crystal materials emerging as a new growth engine in the home industry. The Chinese building materials market is expected to exceed 3 trillion yuan annually in the next decade, with the stone crystal segment projected to reach 1 trillion yuan [1] - Lamett, a pioneer in stone crystal materials from Europe, has signed a global brand ambassador, Xiao Zhan, to enhance its market appeal and attract a natural customer base for its distributors [1][3] - The company has launched a招商计划 (investment recruitment plan) for its kitchen, bathroom, and balcony division, offering low entry barriers and a quick return on investment [1][5] Company Overview - Lamett has developed a new type of eco-friendly stone crystal material since 2016, featuring eight key performance attributes such as zero formaldehyde, waterproofing, and mold resistance, making it suitable for high-use areas like kitchens and bathrooms [3][5] - The innovative locking assembly technology and glue-free, nail-free structure significantly reduce construction time, catering to consumer demands for immediate occupancy and investor needs for quick returns [5][6] - The company offers flexible investment options, allowing investors to open stores with varying sizes and capital requirements, with flagship stores projected to achieve an average annual return rate of 210% [5][6] Market Positioning - Lamett's business model emphasizes low investment and high returns, positioning it as a valuable investment opportunity in the building materials sector [6] - The company has established a comprehensive support system for its distributors, including site evaluation, store support, professional training, and channel expansion, creating a robust business ecosystem [7][9] - Lamett has introduced a unique service system that includes a seven-day no-reason return policy, a ten-year warranty, and lifetime free service, enhancing consumer protection and reducing operational risks for distributors [8] Strategic Expansion - The company has invested in production and sales networks globally, securing over 800,000 square meters of land in China for manufacturing bases, ensuring efficient supply chain support for its distributors [8] - Lamett aims to redefine home decoration standards with its innovative stone crystal products, expanding its application from flooring to various home spaces, thus creating a comprehensive solution for home decoration [11]

Group 1 - The Chinese home decoration industry is undergoing a significant transformation driven by a dominant stock market and upgraded consumer demand for "health and safety, green and environmentally friendly" solutions [1][2] - The launch of the global brand ambassador, actor and singer Xiao Zhan, by LeMai Stone Crystal marks a strategic upgrade in the Chinese market [1][3] - LeMai Stone Crystal has successfully developed the world's first stone crystal cabinet board, expanding the application of stone crystal materials from flooring to entire home spaces, providing a comprehensive health quality upgrade [2][3] Group 2 - The home furnishing industry is projected to have a compound annual growth rate of approximately 2.8% over the next five years, with the market size expected to reach 51.7 trillion yuan by 2028, indicating strong growth potential [2] - LeMai Stone Crystal has established a comprehensive direct sales network in key cities such as Beijing, Shanghai, Chengdu, Changsha, and Shenyang, with over 100 dealer stores nationwide [4]